Martech Series

AUGUST 1, 2022

Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for YouTube. Amid rapid digitization, consumers have many various touchpoints where they can begin their relationships with a brand. A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI.

eCommerce 83

eCommerce Marketing Brand Lift ROI 83

MNTN

NOVEMBER 11, 2022

“There will be a move away from brand awareness to activation, performance, measurement and ROI,” said Sir Martin Sorrell , who has experienced multiple recessions in his lifetime—from the economic downturn in the early 1990s through to the global financial crisis in 2008.

Brand Awareness 105

Brand Awareness Advertising Marketing Brand Lift 105

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 88

ROI Control Group Audience Cookies 88

Martech Series

JANUARY 5, 2023

We will continue to see a modernized brand lift measurement that is essential to gauge progress, identify the need for course correction, and determine success. How can brands today drive more ROI from their online ad campaigns, while also enhancing the overall contextual experience?

MarTech 94

MarTech Brand Lift Cookies ROI 94

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market. Ask your representative or customer support for guidance.

Marketing 102

Marketing Brand Lift Conversion Rate Brand Awareness 102

Martech Series

JULY 14, 2022

When considering performance, 43% of marketers cite that CTV/OTT spend increases are driven by the ability to achieve brand awareness and performance marketing goals. 97% of CTV/OTT advertisers agree that advertising on premium video content can improve ROI performance goals.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Digiday

APRIL 11, 2023

Full-funnel measurement provides insights to optimize future campaigns Marketers and brands can’t manage what they can’t measure. With addressable buying, brands can measure brand lift and ROAS more accurately than traditional channels. In advertising, the biggest differentiator is proven outcomes.

Audience 52

Audience Brand Lift Impressions Manufacturing 52

Digiday

JUNE 15, 2022

For example, some advertiser categories are beginning to drop off, such as brand advertisers. So the publishers are turning to brand lift studies to prove out campaign success, which is also part of their playbook for dealing with Apple’s change destabilizing traditional email metrics. The proof is in the survey.

Media 66

Media Brand Lift Click Through Rate Brand Awareness 66

Digiday

DECEMBER 20, 2022

To truly maximize ROI, they are now leveraging publishers’ first-party data to garner deep insight into their highly engaged audiences to create hyper-personalized campaigns of target consumers, which include selective creator participation. Leveraging influencer partnerships to drive business outcomes.

Food 61

Food Brand Lift Audience ROI 61

InMobi

APRIL 15, 2015

This research examines the effectiveness of cross channel marketing to present findings that point to an optimized level of mobile spend that is proven to increase campaign ROI without increasing overall marketing budgets. The MMA reviewed AT&T’s media budget based on their goal to build brand awareness for the new device.

Brand Lift 52

Brand Lift Rich Media Brand Awareness Impressions 52

AdvertiseMint

OCTOBER 19, 2023

Be sure to factor in things like: Campaign management time Ad creation (design, copywriting) Testing different options Having a clear sense of budget and an expected ROI helps inform where to invest and how to measure success. Drive brand lift and direct response with creative that inspires. The focus is increasing your ROI.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Martech Series

NOVEMBER 30, 2022

Comscore conducted a brand lift study on behalf of GumGum and Frameplay to measure overall campaign performance for Johnsonville. The results of the campaign reinforce the power of intrinsic in-game ads for brand recall, awareness and purchase intent.

Brand Lift 76

Brand Lift MarTech Mobile Ads ROI 76

Martech

APRIL 27, 2022

Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift. It validates marketing expenses by tying ROI to initiatives. Measuring ROI from marketing and advertising initiatives. marketing attribution ).

Marketing 131

Marketing CPL Machine Learning CPC 131

Single Grain

APRIL 28, 2022

Direct response agencies will work with your company to generate immediate ROI and responses from your ad campaigns, assisting with things like: Social media ads: Social media advertisements can be an excellent part of direct response marketing campaigns, due to the excellent targeting capabilities of most platforms.

Agency 59

Agency ROI SEO Audience 59