Basis

APRIL 25, 2024

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. When used for display ads, contextual also serves to protect brand safety by ensuring that ads are placed in premium digital environments.

Brand Lift 80

Brand Lift Advertising Cookies Impressions 80

AdExchanger

JULY 8, 2022

For example, just changing their payment terms or measuring ROI based on brand lift rather than impressions would go a long way, said Rhonesha Byng, the. Continue reading » The post Black-Owned Media Nonprofit BOMESI Is Breaking Down Barriers To Monetization appeared first on AdExchanger.

Brand Lift 89

Brand Lift Media ROI Impressions 89

Martech Series

JULY 14, 2022

While reach and frequency, as well as driving brand lift and sales lift, are the top ad campaign metrics, many advertisers are still measuring CTV via website visits and impressions by network. One in two advertisers use impressions and increase in brand awareness to evaluate campaign ROAS (return on ad spend).

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Digiday

APRIL 11, 2023

Leveraging impression-based data to reach more specific audiences Addressable TV’s impression-based, data-driven approach gives brands a deeper look into TV audiences: rich first-, second-, and third-party data can rank national TV networks against a specific audience to ensure high-impact ads.

Audience 50

Audience Brand Lift Impressions Manufacturing 50

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 94

ROI Control Group Audience Cookies 94

InMobi

APRIL 15, 2015

This research examines the effectiveness of cross channel marketing to present findings that point to an optimized level of mobile spend that is proven to increase campaign ROI without increasing overall marketing budgets. The MMA reviewed AT&T’s media budget based on their goal to build brand awareness for the new device.

Brand Lift 52

Brand Lift Rich Media Brand Awareness Impressions 52

Digiday

JUNE 15, 2022

For example, some advertiser categories are beginning to drop off, such as brand advertisers. So the publishers are turning to brand lift studies to prove out campaign success, which is also part of their playbook for dealing with Apple’s change destabilizing traditional email metrics. The proof is in the survey.

Media 65

Media Brand Lift Click Through Rate Brand Awareness 65