Ad Beat

FEBRUARY 21, 2024

You’re majorly missing out on ROI, because they’re currently the best group to focus your advertising effects on. million impressions in just 2 months. million impressions! and another from American Express which received a whopping 314+ million impressions. So, if you aren’t marketing to them? Source: Adbeat.

ROI 52

ROI Marketing Impressions Conversion 52

AdExchanger

OCTOBER 17, 2023

No one in the C-suite except the CMO cares about marketing vanity metrics such as reach, impressions, likes, shares, followers or anything else that isn’t directly tied to the performance of the business. Instead, they care about clear measures that show progress against specific, measurable problems and ROI.

ROI 114

ROI Impressions Marketing 114

Digiday

MAY 1, 2024

The approach is particularly beneficial as advertisers seek more effective methods of demonstrating ROI, especially when investing in video. Impressions and views only go so far when teams need to justify spend, while attention metrics can connect conversions and actions to eyeballs on a screen.

Video Ads 69

Video Ads ROI Impressions Conversion 69

InMobi

MAY 8, 2018

Last year, we had organised Impressions - our first flagship summit for CXOs and senior decision makers in the mobile marketing and advertising space in Jakarta, Indonesia. We are bringing Impressions to India this year. And leading up to the event, here are the top 5 reasons why you can’t miss Impressions this summer! #1

Impressions 52

Impressions ROI Ad Tech Agency 52

InMobi

APRIL 16, 2019

Rather than go with Click-Through Rate (CTR), or Installs per 1,000 impressions (IPM), or even Click to Install (CTI), we recommend optimizing on Actions per 1,000 impressions (APM). For example, Lifetime Value per 1,000 impressions (LTVM) is an APM metric. This results in increased ROI.

ROI 52

ROI Impressions Clickbait Click Through Rate 52

Martech Series

JANUARY 31, 2023

New data report analyzes 52 billion impressions to reveal top ad creative concepts and variables to help drive highest 2023 ROI AppLovin, the leading growth platform for developers, released its first-ever Creative Trends Report 2023, unveiling the top performance-driven mobile ad trends for the year. billion impressions, 22.4

Mobile Ads 84

Mobile Ads ROI Impressions MarTech 84

AdExchanger

JULY 8, 2022

For example, just changing their payment terms or measuring ROI based on brand lift rather than impressions would go a long way, said Rhonesha Byng, the. Continue reading » The post Black-Owned Media Nonprofit BOMESI Is Breaking Down Barriers To Monetization appeared first on AdExchanger.

Brand Lift 109

Brand Lift Media ROI Impressions 109

Martech

AUGUST 15, 2023

By tracking this exposure, the platform calculates the ROI for sponsors who have logos on team uniforms or on and around the playing field. “Being able to now value exposure in terms of household impressions is critical for accurate measurement.” Dig deeper: SponsorPulse expands data-driven sponsorships for brands Why we care.

Impressions 84

Impressions ROI MarTech Audience 84

Digiday

SEPTEMBER 28, 2023

Roxy Ziatabari, senior vice president, strategy and client solutions, Channel Factory The advertising industry has long relied on metrics such as click-through rates and impressions to measure campaign success. Combining these with sales from any advertising campaign allows advertisers and brands to discern their ROI.

Click Through Rate 75

Click Through Rate Advertising ROI Impressions 75

Digiday

APRIL 2, 2024

This year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. The shortlist entries showcase creativity, engagement and results, using audience understanding to produce impactful campaigns.

Brand Awareness 82

Brand Awareness ROI Impressions Audience 82

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. However, advertisers now seem to be more inclined towards vCPM as it promises for viewable impressions.

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. However, advertisers now seem to be more inclined towards vCPM as it promises for viewable impressions.

Viewability 52

Viewability CPM Fill rate Impressions 52

Martech

OCTOBER 6, 2023

Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. This is a challenge for marketers who must demonstrate campaign ROI but lack data proficiency.

Marketing 135

Marketing ROI Machine Learning Education 135

Digiday

APRIL 2, 2024

This year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. The shortlist entries showcase creativity, engagement and results, using audience understanding to produce impactful campaigns.

Brand Awareness 72

Brand Awareness ROI Impressions Audience 72

Martech Series

JULY 7, 2022

The Siteimprove team is thrilled to welcome Dr. Williams to the Board of Directors, with her impressive background of developing diverse and inclusive cultures and leadership accountability across global enterprise organizations,” said Shane Paladin, CEO of Siteimprove.

ROI 98

ROI Impressions MarTech Conversion 98

Martech

NOVEMBER 20, 2023

Please list four reasons why my company should get one, keep the language succinct and focus on ROI so leadership will understand the value. Tone) Keep the language succinct and focus on ROI so leadership will understand the value. This data-driven approach can lead to better decision-making and improved ROI. Get MarTech!

ROI 110

ROI Conversion Rate MarTech Impressions 110

Martech

MARCH 7, 2024

Marketers are drilling into ROI, contract terms, spend and functionality. Writer is probably the best LLM (generative AI content) provider of the bunch with an impressive client list to boot. To me, the most impressive technology I experienced was the event app itself. CHEQ is the vendor I didn’t know I needed.

Impressions 96

Impressions MarTech ROI Entertainment 96

Basis

DECEMBER 7, 2023

These sites are built just to generate traffic: They usually pay for traffic to their site and then generate multiple ad impressions on each page. Once a user clicks on that headline, the site tries to make them scroll down or click through a slideshow to reach the promised content, thus generating even more ad impressions.

Advertising 78

Advertising Pop-Up Impressions Ad Inventory 78

Automatad Inc.

APRIL 25, 2024

The advertisers generate high ROI with leads, conversions, and sales from these video ads. These ads will bring you a good amount of viewable impressions and clicks, improving value of your ad inventory. Also, 92% of marketers, according to Wyzowal , said that video ads give them high ROI. billion in both desktop and mobile.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Martech Series

JANUARY 17, 2023

Here are some of its planning and activation capabilities: Normalizes relationship between historical MMM ROI, client sales data, and retailer-reported campaign performance data (ROAS) to predict quarterly true ROI.

eCommerce 72

eCommerce Media ROI Retail 72

VideoWeek

MARCH 1, 2023

Where there is sometimes a trade-off between sustainability and ROI, quantifying that relationship can drive better outcomes for brands without boosting emissions, explains Dominic Charles, Head of Effectiveness at Wavemaker. Follow VideoWeek on Twitter and LinkedIn.

Media 52

Media ROI Impressions Agency 52

Martech Series

FEBRUARY 22, 2023

Marketing Technology News: MarTech Interview With Jessica Gilmartin, Chief Marketing Officer at Calendly If you’re looking for new ways to engage with your target audience and drive a higher ROI across your overall marketing efforts, CTV could be the answer – here’s why.

Click Through Rate 90

Click Through Rate Impressions ROI Audience 90

Martech Series

NOVEMBER 4, 2022

” Attribution by Magellan AI enables advertisers to access third party delivered impression verification and full-funnel attribution data, from views through conversions and transactions, allowing advertisers to optimize and increase ROI on their podcast campaigns.

ROI 74

ROI Conversion MarTech Impressions 74

Martech

JUNE 15, 2023

With better segmentation comes fewer wasted impressions and ad dollars. Eliminating wasted impressions in DOOH advertising primarily involves improving the precision of your audience targeting,” said Beeyond Media’s cofounder and CEO Alejandro Donzis. “By

Ad Targeting 119

Ad Targeting Demand Side Platform Impressions Audience 119

The Ad Tech Blog

MAY 5, 2024

These platforms use AI not only to detect fraud but also to optimize bidding strategies and maximize ROI for advertisers. Real-time bidding is an automated digital auction process that allows advertisers to bid on ad impressions in real time, as a user visits a website. Frequently Asked Questions What is real-time bidding?

Machine Learning 130

Machine Learning Education ROI Ad Tech 130

AdvertiseMint

FEBRUARY 22, 2024

Cost per thousand impressions (CPM). CPM generally falls between $5 to $25 per 1,000 impressions, with variations based on audience and ad relevance. Whether you’re aiming for clicks, impressions, conversions, or other actions, Facebook optimizes your ad delivery based on your chosen objective. Cost per click (CPC).

CPC 52

CPC CPA CPM Impressions 52

Martech

JUNE 29, 2022

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. Domain spoofing imitates a premium website (e.g.,

Affiliates 100

Affiliates Marketing CPA ROI 100

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. This entire process takes just a few milliseconds.

First-Party Cookies 117

First-Party Cookies Cookies Impressions Ad Exchange 117

Martech Series

NOVEMBER 14, 2022

With budgets under more scrutiny than ever, our interactive rich media ads will ensure creative leaves a lasting impression on target audiences, reducing wasted spend and boosting ROI. ” Marketing Technology News: Modeling Success – VBB vs.

Rich Media 86

Rich Media Media Advertising Viewability 86

InMobi

JANUARY 15, 2015

Find the Right Frequency There is no magic number for how many ad impressions your audience should see. Start with what you believe to be on the low side of reasonable ad impression frequency and scale up until ad performance stops improving. Use In-App Landing pages In-app landing pages are crucial to your campaign ROI.

Retargeting 52

Retargeting ROI Conversion Rate Pop-Up 52

Ad Monsters

DECEMBER 21, 2023

Header bidding refers to a real-time auction where multiple demand partners bid on an ad impression before it reaches the ad server. vCPM, a metric for measuring the cost of viewable impressions, aids advertisers in maximizing ROI and empowers publishers to boost ad revenue. What is vCPM, and How Does It Relate to Viewability?

Header Bidding 59

Header Bidding Viewability CPM Impressions 59

Martech

MARCH 6, 2023

It provides significantly better targeting capabilities than traditional TV, boosting efficiency and amplifying ROI. CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. It’s also immensely popular, reaching 204.1

Viewability 82

Viewability Conversion Rate Impressions Conversion 82

Basis

APRIL 25, 2024

Contextual targeting offers a variety of benefits beyond its cookieless nature—in fact, that only ranks fourth on the list of what US agency and brand marketers find most beneficial about the tactic, behind “aligns with audience interests”, “improved ROI/ROAS”, and “increased ad engagement.”

Brand Lift 80

Brand Lift Advertising Cookies Impressions 80

Chief Martech

JULY 17, 2022

Tied in second also with 50% was “ability to measure ROI” — which is going to be on the top of everyone’s minds in our tighter economy. But to measure ROI, you need the data. That’s impressive and a strong testament to the importance of app ecosystems for major SaaS companies.

MarTech 109

MarTech Marketing ROI SEO 109

Martech Series

JUNE 28, 2022

Advertisers can use Adstanding’s platform to access a network of 250,000 digital screens across 30 different environments and generate as many as 42 billion impressions each month. Adstanding’s brand new self-service application is a singular destination for brands, media buyers, and inventory providers for DOOH planning and buying.

Media 91

Media Marketing ROI MarTech 91

Smart-Hub

JULY 3, 2023

Research conducted by Nielsen reveals that host-read ads, in particular, leave a lasting impression on listeners, driving an impressive brand recall rate of 71%. This level of control allows for efficient resource allocation, reducing wasted impressions and maximizing the impact of each ad. increase in conversions.

Advertising 52

Advertising Impressions Ad Exchange Audience 52

Martech

SEPTEMBER 27, 2023

This leads to unnecessary CPC charges, reduced ROI and frustrates customers when they arrive at pages with out-of-stock items. Therefore, this discount will quickly reduce advertising costs and enhance your ROI. Automated bidding: Optimize your bidding strategies to maximize ROI.

CPC 108

CPC ROI Click Through Rate eCommerce 108