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Why we care about performance marketing

Martech

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. the New York Times) to sell fake ad inventory.

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Why we care about adtech: The complete guide

Martech

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This ultimately yields higher CPMs.

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What Is Attribution?

AdvertiseMint

In mobile marketing, where every click and install is crucial, mobile attribution provides actionable insights. Utilizing sophisticated attribution models and tools, marketers can trace the user journey back to the initial ad click or view. These models are critical for optimizing ad spend and refining marketing campaigns.

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The Rising Role of AI in Ad Exchange and Programmatic Advertising

Smart-Hub

This article will discuss how AI can help marketers improve targeting and ad creatives. It also explores the function of AI in detecting ad fraud and improving return on investment (ROI). It means that advertisers increase their return on investment (ROI) and receive excellent value for their money.

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Remarketing Lists for Search Ads: The Tactical Guide to RLSA

AdvertiseMint

That shows how vital remarketing has become for today’s marketers seeking the best ROI on their spending. But avoid overpaying per click long-term and eroding ROI. Master RLSA and transform your online advertising ROI! Cross-Channel Remarketing Strategies We’ve focused heavily on remarketing within Google Ads.

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Twitter Spam Bots Are #1 on Elon Musk’s Radar

Monetize More

Musk’s legal team has subpoenaed both AdTech companies, Integral Ad Science (IAS) & DoubleVerify on their ongoing Twitter user base audit. Both these AdTech companies use machine learning to check if ads are being viewed by humans and if the impressions are not being wasted.

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Ad tech firms targeted for bot account audit in Musk’s Twitter Takeover Lawsuit

Monetize More

Musk’s legal team has subpoenaed both AdTech companies, Integral Ad Science (IAS) & DoubleVerify on their ongoing Twitter user base audit. Both these AdTech companies use machine learning to check if ads are being viewed by humans and if the impressions are not being wasted.

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