Martech Series

OCTOBER 17, 2022

Creators and Brands that Utilize the Audioboom platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement. Marketing Technology News: Perficient and Infor to Showcase Multilingual Digital Experiences at Sitecore Symposium.

Brand Lift 92

Brand Lift ROI MarTech Conversion 92

Basis

APRIL 25, 2024

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. When used for display ads, contextual also serves to protect brand safety by ensuring that ads are placed in premium digital environments.

Brand Lift 80

Brand Lift Advertising Cookies Impressions 80

Martech Series

DECEMBER 8, 2022

Creators and Brands that Utilize the Acast Platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement. Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network.

Brand Lift 84

Brand Lift ROI Agency MarTech 84

Martech Series

AUGUST 1, 2022

Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for YouTube. Amid rapid digitization, consumers have many various touchpoints where they can begin their relationships with a brand. 10 Motivations Behind the Rising Demand of Conversational Support Revealed.

eCommerce 83

eCommerce Marketing Brand Lift ROI 83

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Source: Optmyzr You can use tags or online conversions to inform Google about customers submitting forms, requesting demos, or making purchases.

Marketing 104

Marketing Brand Lift Conversion Rate Brand Awareness 104

Digiday

APRIL 11, 2023

With addressable buying, brands can measure brand lift and ROAS more accurately than traditional channels. For example, brands running a full-funnel marketing campaign, from ad exposure to conversion, can directly see how a campaign leads to website clicks, showroom visitations and sales.

Audience 52

Audience Brand Lift Impressions Manufacturing 52

AdvertiseMint

OCTOBER 19, 2023

Be sure to factor in things like: Campaign management time Ad creation (design, copywriting) Testing different options Having a clear sense of budget and an expected ROI helps inform where to invest and how to measure success. And Facebook Pixel helps track conversions. Drive brand lift and direct response with creative that inspires.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52