Martech Series

JULY 29, 2022

Dynata, the world’s largest first-party data platform for insights, activation and measurement, expanded its partnership with Google as a third-party brand-lift measurement provider approved to include YouTube as part of a cross-media study. ” Marketing Technology News: MarTech Interview with Douglas Thede, CEO at Lytho.

Brand Lift 80

Brand Lift Media ROI MarTech 80

Martech Series

OCTOBER 17, 2022

Creators and Brands that Utilize the Audioboom platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement. Marketing Technology News: MarTech Interview with Alexa Kilroy, Head of Brand at Triple Whale.

Brand Lift 92

Brand Lift ROI MarTech Conversion 92

Martech Series

DECEMBER 8, 2022

Creators and Brands that Utilize the Acast Platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement. Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network.

Brand Lift 84

Brand Lift ROI Agency MarTech 84

Martech Series

JANUARY 5, 2023

Welcome to this MarTech Series chat, Linda, tell us about yourself and more about your role at Big Village. We will continue to see a modernized brand lift measurement that is essential to gauge progress, identify the need for course correction, and determine success.

MarTech 94

MarTech Brand Lift Cookies ROI 94

Martech Series

FEBRUARY 27, 2023

The summit highlighted the creative testing and measurement practices that are furthering campaign relevance, amplifying on-brand messages, and increasing ROI. This year, we will see more brands adopting audio-first marketing and media strategies that will deliver unmatched ROI and brand lift at a time when they need it the most.”

Brand Lift 86

Brand Lift Food ROI MarTech 86

Martech Series

AUGUST 1, 2022

From Seedtag’s latest funding to RollWork’s newest CRM enhancements, catch the latest B2B marketing and martech updates from this weekly highlight: __. MarTech Quote-of-the-Week! Brand is still important and can’t be neglected. You can attend to your brand in part through a strong focus on your ESG pledge.

eCommerce 83

eCommerce Marketing Brand Lift ROI 83

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 93

ROI Control Group Audience Cookies 93