Martech Series

OCTOBER 17, 2022

Creators and Brands that Utilize the Audioboom platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement. Marketing Technology News: MarTech Interview with Alexa Kilroy, Head of Brand at Triple Whale.

Brand Lift 92

Brand Lift ROI MarTech Conversion 92

Martech Series

DECEMBER 8, 2022

Creators and Brands that Utilize the Acast Platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement. Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network.

Brand Lift 84

Brand Lift ROI Agency MarTech 84

Martech Series

JANUARY 11, 2023

Top, Global Brands Find Success on Taboola Through Brand Lift Campaigns. Brands that are looking to reach consumers at a massive scale often turn to social media, which has inherent risk in brand safety and pose significant risks.

Native Advertising 77

Native Advertising Brand Lift Advertising Finance 77

Martech Series

JUNE 23, 2022

Marketing Technology News: MarTech Interview With Jenn Chen, President and Chief Revenue Officer at Connatix. This is the first time that a third party attention company has integrated with a technology platform; enabling brands to more accurately and robustly report on the level of attention their ads have received.

Brand Lift 92

Brand Lift MarTech Communications Media 92

Martech

APRIL 12, 2023

Nearly as many (47%) said they were satisfied with brand lift measurement. Get MarTech! The post DTC marketers planning to up CTV/OTT spend this year appeared first on MarTech. Less than half (48%) of respondents said they’re satisfied with their current media partner’s incremental measurement. In your inbox.

Brand Lift 112

Brand Lift Marketing Retail MarTech 112

Martech

AUGUST 24, 2023

Lyft Media has also partnered with Kantar Brand Lift Insights for awareness metrics, purchase intent and brand association measurement. Reporting at launch will include clicks, impressions, and an optional brand study via Kantar’s Brand Lift Insights,” said Greenberger. Get MarTech! Measurement.

Machine Learning 98

Machine Learning Brand Lift Real Estate eCommerce 98

Martech Series

FEBRUARY 27, 2023

This year, we will see more brands adopting audio-first marketing and media strategies that will deliver unmatched ROI and brand lift at a time when they need it the most.” More brands are leveraging audio as a key element of their overall media strategy and storytelling ability.

Brand Lift 86

Brand Lift Food ROI MarTech 86

Martech Series

AUGUST 1, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Brand Lift 100

Brand Lift Communications MarTech Media 100

Martech Series

AUGUST 1, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. This release, now in general availability, meets both of these criteria.”.

Brand Lift 100

Brand Lift Healthcare MarTech Marketing 100

Martech Series

AUGUST 5, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. We are thrilled to have Bundlr as a valued Content Credibility Database customer.”.

Brand Lift 96

Brand Lift MarTech Advertising Media 96

Martech Series

AUGUST 4, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Brand Lift 77

Brand Lift Communications Entertainment MarTech 77

Martech Series

AUGUST 3, 2022

One of Aki’s biggest value propositions lies in helping our brand partners understand their consumers’ most receptive moments.”— Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Risa Crandall, Aki Technologies SVP of CPG & BevAlc Strategy and Sales.

Brand Lift 89

Brand Lift MarTech Conversion Marketing 89

Martech Series

AUGUST 4, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. The post MergeRity Acquired ISO 27001 ISMS Certification appeared first on MarTech Series.

Brand Lift 86

Brand Lift Impressions MarTech Marketing 86

Martech Series

AUGUST 1, 2022

From Seedtag’s latest funding to RollWork’s newest CRM enhancements, catch the latest B2B marketing and martech updates from this weekly highlight: __. MarTech Quote-of-the-Week! Brand is still important and can’t be neglected. You can attend to your brand in part through a strong focus on your ESG pledge.

eCommerce 83

eCommerce Marketing Brand Lift ROI 83

Martech Series

MARCH 6, 2023

Adelaide’s AU is generated by a machine learning algorithm tuned to proxy outcomes from brand lift to sales. They will also benefit from targeting high-AU media. High-AU PMPs allow advertisers to secure inventory with a greater probability of capturing attention and driving results.

Machine Learning 86

Machine Learning Ad Exchange Brand Lift Impressions 86

Martech Series

AUGUST 2, 2022

By empowering creators and innovators with access to the GPU resources they need, brands, businesses, and individuals can now share ongoing interactive 3D experiences without the burden of having to predict traffic and reserve cloud computing resources in advance.

Brand Lift 88

Brand Lift MarTech Marketing Media 88

Martech Series

AUGUST 5, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Manufacturing 78

Manufacturing Brand Lift Electronics MarTech 78

Martech Series

AUGUST 3, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. Data Loss Prevention. Response Practices.

Brand Lift 75

Brand Lift Communications MarTech Marketing 75

Martech Series

FEBRUARY 2, 2023

He has built marketing programmes from the ground-up and managed global and local marketing teams for ad tech and martech companies including Criteo, Roku, and Bitly. These appointments come as Lumen helps a growing roster of clients to measure attention and link it to outcomes such as engagement, brand lift, sales, and creative performance.

Marketing 52

Marketing Brand Lift Machine Learning MarTech 52

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Get MarTech! The post 2024 B2B trends: 6 key areas for marketing success appeared first on MarTech. In your inbox.

Marketing 111

Marketing Brand Lift Conversion Rate Brand Awareness 111

Martech Series

JULY 14, 2022

When considering performance, 43% of marketers cite that CTV/OTT spend increases are driven by the ability to achieve brand awareness and performance marketing goals. Marketing Technology News: MarTech Interview With Mark McKenna, Chief Executive Officer at Postclick. The study fielded in March 2022.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech Series

AUGUST 1, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Pharmaceuticals 60

Pharmaceuticals Healthcare Media Brand Lift 60

Martech Series

DECEMBER 19, 2022

The custom native formats deliver brand lift 3x higher than the industry average, according to Nielsen, and in the first two months of the partnership, Dailymotion saw ad requests exceed 41 billion. Marketing Technology News: MarTech Interview with Ryan Schram, President & Board Director at IZEA.

Native Advertising 92

Native Advertising Brand Lift Audience Ad Tech 92

Martech

APRIL 7, 2022

It also works within the whole advertising ecosystem around fraud detection, brand lift, brand impact, attention, distribution and even up to offline attribution.”. The post How the gaming universe is preparing marketers for the metaverse appeared first on MarTech. It’s mainstream and it’s everywhere.”.

Marketing 117

Marketing Brand Lift Audience Media 117

Martech Series

AUGUST 4, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. Introducing the new Kaspersky offerings: from standard to premium.

Brand Lift 86

Brand Lift Education MarTech Conversion 86

Martech Series

OCTOBER 26, 2022

When looking through this lens, brands may consider moving beyond traditional panel-based measurement methodologies. For example, brand lift survey data can be gathered at scale across non-panel-based native and open web surveys. In doing so, it’s critical to evaluate your criteria in outcomes versus audience measurement.

Marketing 87

Marketing A/B Testing Audience Non-Profit 87

Martech

JANUARY 3, 2023

brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. Get MarTech! The post How CPGs can realize the value of first-party data with a CDP appeared first on MarTech. On top of that, many of the media measurement approaches (e.g., Unfortunately, there is no third-party data panacea.

ROI 102

ROI Control Group Audience Cookies 102

Clearcode

MARCH 2, 2023

It’s a very exciting time for advertisers, who can compare their in-game campaigns apples-to-apples with other ad mediums thanks to ad viewability, brand lift measurement, audience verification, data enrichment, and fraud detection in-game.

Advertising 52

Advertising Viewability Banner Brand Lift 52

Martech Series

AUGUST 3, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Healthcare 87

Healthcare Brand Lift GDPR Finance 87

Martech Series

NOVEMBER 30, 2022

Additional results showed success such as “fit as a game sponsor” (23 point lift), “brand sponsorship of a game” (40 point lift) and “Johnsonville is a family-owned company” (22 point lift). Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Brand Lift 76

Brand Lift MarTech Mobile Ads ROI 76

Martech Series

DECEMBER 12, 2022

The report compares the brand and outcomes lift performance of social media to that of other digital channels in hundreds of ad campaigns DISQO measured over the last 18 months. Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI.

Media 80

Media Brand Lift SEO MarTech 80

Martech

APRIL 27, 2022

Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift. Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms.

Marketing 131

Marketing CPL Machine Learning CPC 131

Martech Series

AUGUST 5, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. But it’s not just for big brands. Hypetap Pty Ltd (Australia).

Marketing 81

Marketing Audience Media Entertainment 81

Martech

APRIL 1, 2024

By bubbling up to metrics such as brand lift, sales lift and customer lifetime value, marketers gain a holistic view of marketing impact and align strategies with broader organizational goals. Get MarTech! The post Privacy plus personalization: The new frontier of digital advertising appeared first on MarTech.

Advertising 134

Advertising GDPR Clickbait Brand Lift 134