Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Get MarTech! The post Lyft introduces in-app ads as part of an expanded rider experience appeared first on MarTech.

Machine Learning 93

Machine Learning Brand Lift Real Estate eCommerce 93

Martech Series

JUNE 16, 2022

Now, with the Quantcast Platform, marketers can measure and optimize brand advertising as effectively as their direct response campaigns. The results that they drove surpassed our targets and expectations, and demonstrated that programmatic advertising can really play a role within a brand campaign.”.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech Series

MARCH 6, 2023

Adelaide’s AU is generated by a machine learning algorithm tuned to proxy outcomes from brand lift to sales. They will also benefit from targeting high-AU media. High-AU PMPs allow advertisers to secure inventory with a greater probability of capturing attention and driving results.

Machine Learning 86

Machine Learning Ad Exchange Brand Lift Impressions 86

Martech Series

FEBRUARY 2, 2023

He has built marketing programmes from the ground-up and managed global and local marketing teams for ad tech and martech companies including Criteo, Roku, and Bitly. These appointments come as Lumen helps a growing roster of clients to measure attention and link it to outcomes such as engagement, brand lift, sales, and creative performance.

Marketing 52

Marketing Brand Lift Machine Learning MarTech 52

Martech

APRIL 27, 2022

Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift. Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms.

Marketing 131

Marketing CPL Machine Learning CPC 131

Martech

APRIL 1, 2024

As for the consumer experience, media heavyweights like Spotify and Netflix use machine learning to curate personalized playlists and recommendations based on user consumption habits rather than personal data. Get MarTech! Global contextual advertising spend worldwide is expected to grow nearly 14% annually by 2030.

Advertising 125

Advertising GDPR Clickbait Brand Lift 125