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Marketing analytics: What it is and why marketers should care

Martech

APRIL 27, 2022

This expanding digital ecosystem, combined with the proliferation of consumer and marketing data and the impending loss of third-party cookies, requires that marketers have a proactive marketing analytics strategy. marketing attribution ). It validates marketing expenses by tying ROI to initiatives. Click here to download!

Marketing

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Privacy plus personalization: The new frontier of digital advertising

Martech

APRIL 1, 2024

The advertiser benefits from a higher match rate and faster data load time than cookie-synching. In the absence of a UID, brands can reach specific audience segments without the need for third-party cookies through contextual targeting. Get MarTech! Weighted measurement is not a “set-and-forget” system. In your inbox.

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Marketing analytics: What it is and why marketers should care

Privacy plus personalization: The new frontier of digital advertising

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