Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. In-app ad moments. Image: Lyft Media. Rokt technology. Rokt’s intelligence is driven by billions of ecommerce transactions.

Machine Learning 90

Machine Learning Brand Lift Real Estate eCommerce 90

Martech Series

JUNE 16, 2022

Now, with the Quantcast Platform, marketers can measure and optimize brand advertising as effectively as their direct response campaigns. The results that they drove surpassed our targets and expectations, and demonstrated that programmatic advertising can really play a role within a brand campaign.”.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech Series

MARCH 6, 2023

Adelaide’s AU is generated by a machine learning algorithm tuned to proxy outcomes from brand lift to sales. They will also benefit from targeting high-AU media. High-AU PMPs allow advertisers to secure inventory with a greater probability of capturing attention and driving results.

Machine Learning 86

Machine Learning Ad Exchange Brand Lift Impressions 86

Digiday

MARCH 9, 2023

We also ran a third-party brand lift study which illustrated a successful increase in brand consideration. With AI and machine-learning interactive video capabilities, there’s no reason why every video can’t be targeted and personalized in near real-time,” he said.

Machine Learning 61

Machine Learning Click Through Rate Retail Brand Lift 61

Martech Series

FEBRUARY 2, 2023

The company’s attention measurement platform (LAMP) records visual attention from consenting panel participants, creating a training data set for machine learning models to score an array of video and display media formats.

Marketing 52

Marketing Brand Lift Machine Learning MarTech 52

Digital Remedy

DECEMBER 7, 2022

Real-Time Campaign Performance Reporting – Leveraging real-time, machine learning optimization towards the KPIs that matter most, our fully customizable, comprehensive dashboards provide a unified view of campaign insights—no waiting for results.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

InMobi

OCTOBER 15, 2018

Advanced machine learning capabilities ensure greater survey accuracy and more powerful deep insights. At the same time, the platform employs 30+ machine learning-powered validation checks. billion-plus global mobile users). InMobi Pulse changes the game for marketing – bringing research results live in days, not months.

Marketing 52

Marketing Machine Learning A/B Testing Brand Lift 52