Privacy plus personalization: The new frontier of digital advertising
Martech
APRIL 1, 2024
As for the consumer experience, media heavyweights like Spotify and Netflix use machine learning to curate personalized playlists and recommendations based on user consumption habits rather than personal data. Last-touch models are a once-upon-a-time stopgap for direct marketers and clickbait campaigns. Get MarTech!
Let's personalize your content