Martech Series

JANUARY 5, 2023

Welcome to this MarTech Series chat, Linda, tell us about yourself and more about your role at Big Village. We will continue to see a modernized brand lift measurement that is essential to gauge progress, identify the need for course correction, and determine success.

MarTech 94

MarTech Brand Lift Cookies ROI 94

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 93

ROI Control Group Audience Cookies 93

Martech

APRIL 27, 2022

This expanding digital ecosystem, combined with the proliferation of consumer and marketing data and the impending loss of third-party cookies, requires that marketers have a proactive marketing analytics strategy. It validates marketing expenses by tying ROI to initiatives. Measuring ROI from marketing and advertising initiatives.

Marketing 131

Marketing CPL Machine Learning CPC 131