Martech Series

JUNE 10, 2022

Out of all the developments, CPG brands need to embrace a robust martech stack to improve their operations. Thus, the role of Martech. Thus, there is a dire need for a holistic martech stack capable of enriching and building first-party data layered with behavioral insights from different platforms.

MarTech 108

MarTech Manufacturing eCommerce Food 108

Martech Series

JANUARY 2, 2023

Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I spent many years working at a variety of martech companies focused on both B2C and B2B solutions, before deciding that I not only wanted to sell technology, but wanted to build solutions for marketers.

MarTech 103

MarTech Retail eCommerce Entertainment 103

Martech

MARCH 18, 2022

As the upcoming spring edition of MarTech approaches , we thought it would be a good opportunity to look at all of the great insights and intelligence shared the last time we put on this show. For the fall 2021 edition of the MarTech Conference, our theme was “Data. Grab your free pass for the MarTech Conference.

MarTech 106

MarTech ROI Cookies Entertainment 106

Martech

MARCH 14, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss. Get MarTech! Where the focus is. In your inbox.

Cookies 113

Cookies ROI Conversion MarTech 113

Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

Cookies 71

Cookies Marketing Demand Side Platform Ad Server 71

Martech

APRIL 26, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. My background is in fitness and it reminds me so much of it because there’s no cookie-cutter approach. Here’s their ROI, here’s their audience. Get MarTech! Q: What attracted you to marketing?

MarTech 79

MarTech SEO Audience Education 79

Martech

MAY 30, 2023

But how is that trust built in a future without cookies? This webinar will explore how brands can use choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without relying on third-party cookies. Click here to view more MarTech webinars.

Cookies 80

Cookies ROI MarTech Marketing 80

Martech

JANUARY 25, 2023

However, 52% of DCR users say they are challenged when it comes to leveraging results and proving ROI. Clean rooms’ importance is clear and will increase as third-party cookies go away. This will require all data providers, including walled gardens, to make their data easily interoperable for measurement and ROI. Get MarTech!

ROI 97

ROI Marketing Cookies MarTech 97

Martech

MARCH 15, 2022

Measuring marketing ROI using native reporting from media platforms like Facebook and Google Ads will become increasingly less accurate and complete, and ultimately not even possible as third-party cookies are phased out. Third-party cookies are predisposed to inflation and double-counting when it comes to conversions.

Cookies 99

Cookies Marketing ROI Conversion 99

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. The first is that, due to the comparatively limited quantity of first-party data, this approach just won’t achieve the results seen with third-party cookies.

Cookies 104

Cookies Advertising GDPR MarTech 104

Martech

AUGUST 24, 2022

July ‘s HubSpot releases include new ways to track spending, collaborate, manage cookies, leverage Conversational Intelligence and more. The soon-to-be-released Campaign ROI feature includes a “campaign budgets” report to track which campaigns are over or under budget. Get MarTech! In your inbox.

Cookies 92

Cookies Banner ROI Conversion 92

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Get MarTech! We’d like to know how it’s been for you. In your inbox.

Marketing 124

Marketing Cookies Machine Learning MarTech 124

Martech

APRIL 5, 2023

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Marketers have long depended on third-party cookies and mobile IDs to target ads based on data associated with these identifiers. Increased marketing ROI.

Cookies 97

Cookies Mobile Ads GDPR MarTech 97

Martech Series

JULY 29, 2022

All without relying on third-party cookies. Marketing Technology News: MarTech Interview With Laura Bassett, Vice President, Product Marketing at NICE CXone. Advertising is constantly evolving to improve its audience targeting and addressability and cookie deprecation has made the need more urgent. Putting the People First.

Header Bidding 103

Header Bidding Cookies Demand Side Platform Audience 103

Martech Series

SEPTEMBER 7, 2022

Trends such as first-party data collection and AI put reliance on IT teams; marketers want IT accountable for ROI. With that role comes an expectation from both teams on accountability for marketing ROI: 96% of marketers and 89% of IT leaders said that IT teams should have more accountability for marketing ROI.

Marketing 88

Marketing ROI Cookies eCommerce 88

Martech

MAY 11, 2023

Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, recently gave The MarTech Conference some answers to pressing questions marketers have about how DCRs can power their stack. “If Dig deeper: How companies are leveraging data clean rooms as cookies vanish Who uses DCRs? Get MarTech!

Marketing 120

Marketing Cookies GDPR MarTech 120

Martech Series

DECEMBER 21, 2022

Marketing Technology News: MarTech Interview With Don White, CEO and Co-founder at Satisfi Labs. ” Marketing Technology News: The Death of the Cookie and 4 Other Challenges Facing Online Marketers in 2023.

ROI 81

ROI Cookies MarTech Marketing 81

Martech Series

FEBRUARY 15, 2023

Marketing Technology News: MarTech Interview with John Payne, CEO of Croquet Forty-three percent of go-to-market leaders said they will invest in privacy and compliance initiatives in 2023, with nearly 30% seeking to limit their third-party cookie usage and 31% investing in 1st-party data collection and use.

Search Advertising 89

Search Advertising ROI Cookies MarTech 89

Martech Series

JUNE 7, 2022

Key findings include: Marketers are expecting, at a minimum, to experience a 22% reduction in measurable marketing ROI due to cookies deprecation and have already seen a 17% reduction, on average, reduction in ROI due to Apple’s ATT rollout alone.

Cookies 79

Cookies Marketing ROI MarTech 79

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. As users see more relevant ads, click-through rates improve, leading to a better ROI.

First-Party Cookies 112

First-Party Cookies Cookies Impressions Ad Exchange 112

Martech

MARCH 16, 2023

While third-party cookies reigned supreme in the early and mid-2000s, they are blocked in Safari and Firefox today. Edge limits some third-party cookies, and Google is working to phase them out in Chrome by 2024. CMPs are crucial in blocking cookie usage unless users consent to storing and tracking their data.

Marketing 91

Marketing Cookies Banner Conversion 91

Martech Series

AUGUST 4, 2022

While first-party marketing strategies are young and developing, there is a massive opportunity to grab market share while many companies struggle to find a solution to advertise effectively after the sunset of third-party cookies. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto.

ROI 84

ROI Cookies MarTech Education 84

Martech

JULY 25, 2022

One in which we could look at every sale and determine which touchpoints were effective at delivering ROI and which represented wasted spend. Download the MarTech Intelligence Report: Enterprise Marketing Performance Management Platforms: A Marketer’s Guide. Privacy and the deprecation of cookies. appeared first on MarTech.

Machine Learning 104

Machine Learning Marketing Cookies ROI 104

Martech

NOVEMBER 15, 2022

Dig deeper: MiQ announces post-cookie programmatic package. By combining SponsorPulse’s data with our programmatic capabilities, we offer marketers a turnkey solution that delivers business outcomes and ROI following sponsorship executions,” said Jason Furlano, MiQ Canada’s SVP of commercial, in a release. Why we care.

ROI 75

ROI Entertainment Cookies Audience 75

Martech

OCTOBER 30, 2023

Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies. Cookies were initially designed to store small pieces of information on a user’s computer, such as login details and preferences. As we moved into the early 2000s, the role of cookies evolved. Get MarTech!

Conversion Rate 118

Conversion Rate Cookies A/B Testing ROI 118

Martech Series

JUNE 3, 2022

The platform captures, attributes, and provides a frictionless environment that integrates the digital and call flows to optimize marketing effectiveness and spend ensuring a measurable return on investment (ROI). Marketers can use this information to measure and quantify their marketing spend and gauge their ROI.

Marketing 96

Marketing ROI SEO Conversion 96

Martech

MARCH 17, 2022

Google’s decision to end the use of third-party cookies in Chrome is one such. That means an end to view-through conversions, a favorite way for folks to prove the ROI on digital advertising. The post Good morning: The measurement challenge appeared first on MarTech. Get the daily newsletter digital marketers rely on.

ROI 96

ROI Cookies MarTech Conversion 96

Martech

NOVEMBER 10, 2023

The move is a technical and strategic necessity for upholding a secure, compliant, and advanced martech stack. The upgrade path: Technical and strategic insights Migrating to Drupal 10 is essential for securing your martech stack and maintaining a competitive edge. Optimization for Better ROI. Enhanced Collaboration.

MarTech 109

MarTech ROI Cookies Marketing 109

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. But the slow deprecation of third-party cookies has whittled away at the quality of many third-party audiences, forcing CPGs to look elsewhere for efficient yet scalable solutions. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 88

ROI Control Group Audience Cookies 88

Martech Series

MARCH 2, 2023

The end result, and arguably the most powerful, is the ability to connect and activate cookieless first-party data audiences across all the digital pathways and media channels for maximum marketing ROI and effect, at the individual level.” They need to know who their potential audiences are, all in a privacy compliant, cookie-less way.

Audience 83

Audience Cookies ROI MarTech 83

Martech Series

JANUARY 10, 2023

With third-party cookie deprecation, signal loss, and other industry shifts as a result of strengthening global privacy regulations, businesses also reported to have heavier focuses on first party data and identity data strategies. Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren.

Healthcare 81

Healthcare Cookies Retail ROI 81

Martech

FEBRUARY 14, 2022

With an ever-growing need for brand credibility, combined with the death of the cookie, skyrocketing ad costs, and Google’s changes that make brand mentions more important than backlinks for SEO – every brand needs to prioritize earned media. The post Webinar: Propel & Rand Fishkin – Mastering earned media appeared first on MarTech.

Media 84

Media SEO Communications ROI 84

Martech Series

JUNE 16, 2022

Account-based marketing leader’s latest product updates further help B2B marketers turn insight into action and prove marketing ROI. RollWorks now supports LiveRamp’s identifier, RampID across channels, as it continues to shore up product infrastructure to ready itself for a future without third-party cookies.

Machine Learning 91

Machine Learning Cookies ROI Communications 91

Martech Series

NOVEMBER 7, 2022

Marketing Technology News: MarTech Interview with Emerson Welch, Vice President of Marketing at Quark Software Inc. By reaching people in the right mindset, advertisers are able to drive higher ROI and results,” adds Phil Schraeder, CEO, GumGum.

Viewability 77

Viewability ROI MarTech Cookies 77

Martech Series

MARCH 1, 2023

The end result, and arguably the most powerful, is the ability to connect and activate cookieless first-party data audiences across all the digital pathways and media channels for maximum marketing ROI and effect, at the individual level.” They need to know who their potential audiences are, all in a privacy compliant, cookie-less way.

Audience 73

Audience Cookies MarTech ROI 73

Martech Series

DECEMBER 22, 2022

That connection is at the core of successful, impactful content that accomplishes business goals like higher brand loyalty, repeat customers, and better ROI. Marketing Technology News: MarTech Interview With Don White, CEO and Co-founder at Satisfi Labs.

ROI 52

ROI Cookies MarTech Audience 52

Basis

JANUARY 24, 2024

Ongoing signal loss , Google’s deprecation of third-party cookies in Chrome, and the Consumer Financial Protection Bureau’s interpretive rule that put responsibility for abiding by digital marketing regulations on both financial institutions and their agencies and partners. Not making things any easier?

Advertising 52

Advertising Marketing Cookies Machine Learning 52