Cookies Data Management Platform MarTech ROI 
Martech Series
JUNE 10, 2022
Out of all the developments, CPG brands need to embrace a robust martech stack to improve their operations. Thus, the role of Martech. Thus, there is a dire need for a holistic martech stack capable of enriching and building first-party data layered with behavioral insights from different platforms.
Digiday
FEBRUARY 28, 2023
The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.
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Martech
MARCH 15, 2022
The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences.
Martech
JANUARY 3, 2023
How to ensure first-party data drives ongoing ROI for CPGs. But the slow deprecation of third-party cookies has whittled away at the quality of many third-party audiences, forcing CPGs to look elsewhere for efficient yet scalable solutions. Unfortunately, there is no third-party data panacea. Get MarTech!
Martech Series
JUNE 16, 2022
Account-based marketing leader’s latest product updates further help B2B marketers turn insight into action and prove marketing ROI. Account-based marketing platform RollWorks, a division of NextRoll, today celebrated continued momentum across its platform as the ABM leader high-growth companies rely on to accelerate revenue.
Martech
APRIL 11, 2022
With third-party cookies phasing out of key browsers, marketers are shifting targeting strategies to adopt new ways to drive performance. Digital marketing has opened the door to vast amounts of data. The biggest trend to watch for is testing data sources. .” Still, experimentation is becoming more important than ever.
Martech
FEBRUARY 2, 2023
Are data clean rooms the solution to what IAB CEO David Cohen has called the “ slow-motion train wreck ” of addressability? ” First-party data, from the perspective of advertisers who want to reach relevant and audiences, and publishers who want to offer valuable inventory, just isn’t enough. In your inbox.
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