Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources.

First-Party Cookies 110

First-Party Cookies Cookies Impressions Ad Exchange 110

Martech

JUNE 29, 2022

It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing.

Affiliates 97

Affiliates Marketing CPA ROI 97

Martech

APRIL 5, 2022

Traditional attribution modeling relies on interpreting static ROI metrics in a dynamic marketing environment. It’s very easy to give a paid search or social ad all the credit for a sale because it’s easy to see the click-to-sale funnel in your Google Analytics report. This is where martech tools can help.

Marketing 95

Marketing Machine Learning Conversion Cookies 95