Martech

MAY 8, 2024

We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. If so, ignite a conversation around leveraging new techniques less reliant on third-party cookies.

Cookies 101

Cookies First-Party Cookies Retargeting Conversion 101

Martech

MARCH 14, 2022

In 2023, Google says it will stop supporting third-party cookies in its Chrome browser , which represents about two-thirds of the global browser market. Google is following the lead of Apple and Mozilla, which already block those kinds of cookies in their Safari and Firefox browsers. The problem with third-party cookies.

Cookies 93

Cookies First-Party Cookies Conversion Impressions 93

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. As users see more relevant ads, click-through rates improve, leading to a better ROI.

First-Party Cookies 112

First-Party Cookies Cookies Impressions Ad Exchange 112

Martech

JUNE 1, 2022

Third-party cookies are going the way of the dodo. The dawn of a world with no cookies. Cookies have been used for decades to track internet users and deliver a personalized experience. Google threw a wrench in the works when the company announced that they would phase out third-party cookies from Chrome by 2022.

Marketing 120

Marketing Cookies Geo targeting First-Party Cookies 120

Martech

NOVEMBER 3, 2021

Look at your own data to compare the ROI across paid traffic and organic traffic, and make sure your comparative budgets are in line with your returns. SEO boasts numerous stats that you can communicate to your stakeholders that support prioritizing SEO to create the highest ROI. What about e-commerce conversions? Or closed won deals?

SEO 116

SEO Conversion Rate ROI Conversion 116