Martech
MAY 8, 2024
We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. If so, ignite a conversation around leveraging new techniques less reliant on third-party cookies.
Martech
MARCH 14, 2022
In 2023, Google says it will stop supporting third-party cookies in its Chrome browser , which represents about two-thirds of the global browser market. Google is following the lead of Apple and Mozilla, which already block those kinds of cookies in their Safari and Firefox browsers. The problem with third-party cookies.
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Martech
MARCH 15, 2022
The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. As users see more relevant ads, click-through rates improve, leading to a better ROI.
Martech
JUNE 1, 2022
Third-party cookies are going the way of the dodo. The dawn of a world with no cookies. Cookies have been used for decades to track internet users and deliver a personalized experience. Google threw a wrench in the works when the company announced that they would phase out third-party cookies from Chrome by 2022.
Brid.tv
JUNE 28, 2023
Types of Behavioral Targeting Behavioral vs. Contextual Targeting Pros and Cons of Behavioral Advertising Pros Cons Behavioral Targeting in the Post-Cookie Era Target the Right Audience With TargetVideo’s Organic Reach FAQ What Is Behavioral Targeting? CMPs collect data with the help of third-party cookies and tracking pixels.
Martech
NOVEMBER 3, 2021
Look at your own data to compare the ROI across paid traffic and organic traffic, and make sure your comparative budgets are in line with your returns. SEO boasts numerous stats that you can communicate to your stakeholders that support prioritizing SEO to create the highest ROI. What about e-commerce conversions? Or closed won deals?
Single Grain
JUNE 16, 2023
Pixel is a piece of Javascript that collects first-party cookies. For example, Meta offers this function, ensuring that businesses use the most converting advertising method, resulting in an exceptional ROI. Look through all these ads and include the ones that will best target your audience and increase your ROI.
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