VideoWeek

JUNE 1, 2023

Based on over 300 buy-side interviews conducted in February 2023, the research suggests advertisers are becoming more conservative about where they are spending, in the face of mounting pressure to prove return on investment (ROI).

ROI 52

ROI Advertising Food Media 52

Playwire

AUGUST 9, 2023

Stricter data privacy regulations and the demise of third-party cookies pose significant challenges to online audience identification and targeted advertising. New, more strict privacy regulations are causing a shift towards contextual advertising, making ROI measurement increasingly complex and raising a greater risk of ad waste.

Advertising 98

Advertising Cookies ROI Audience 98

Martech

MARCH 14, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss. Where the focus is. It has taken its time.

Cookies 116

Cookies ROI Conversion MarTech 116

Ad Monsters

MARCH 21, 2024

Will the Cookie Crumble in 2024? If you ask the industry stakeholders in the IAB’s State of Data Report, the cookie will crumble, but most think it won’t happen in 2024. Google’s Privacy Sandbox has been preparing for Chrome’s cookie deprecation for quite some time. It seems those surveyed in the report agree.

Cookies 64

Cookies Machine Learning ROI Conversion 64

Martech

MAY 30, 2023

But how is that trust built in a future without cookies? This webinar will explore how brands can use choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without relying on third-party cookies.

Cookies 86

Cookies ROI MarTech Marketing 86

Martech

JANUARY 25, 2023

However, 52% of DCR users say they are challenged when it comes to leveraging results and proving ROI. Clean rooms’ importance is clear and will increase as third-party cookies go away. This will require all data providers, including walled gardens, to make their data easily interoperable for measurement and ROI.

ROI 100

ROI Marketing Cookies MarTech 100

Martech

MARCH 15, 2022

Measuring marketing ROI using native reporting from media platforms like Facebook and Google Ads will become increasingly less accurate and complete, and ultimately not even possible as third-party cookies are phased out. Third-party cookies are predisposed to inflation and double-counting when it comes to conversions.

Cookies 100

Cookies Marketing ROI Conversion 100

InMobi

MARCH 24, 2022

Here is our interview with Boots UK and ROI's Ollie Shayer. Other factors like the deprecation of third-party cookies is turning attention to other ways of finding your audience, it's almost as if the data there is just going to come of age. Back to the deprecation of third-party cookies.

ROI 52

ROI Media Retail Cookies 52

AdPushup

OCTOBER 9, 2022

This improves ROI for both advertisers and publishers. The fall of third-party cookies (which have grown quickly over the past 20 years) has raised concerns regarding the future of programmatic systems. Luckily ad tech evolved, and we got programs managing most of the operational tasks leading to the rise of programmatic advertising.

Advertising 98

Advertising ROI Cookies Ad Tech 98

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. The first is that, due to the comparatively limited quantity of first-party data, this approach just won’t achieve the results seen with third-party cookies.

Cookies 107

Cookies Advertising GDPR MarTech 107

Martech

AUGUST 24, 2022

July ‘s HubSpot releases include new ways to track spending, collaborate, manage cookies, leverage Conversational Intelligence and more. The soon-to-be-released Campaign ROI feature includes a “campaign budgets” report to track which campaigns are over or under budget. Cookie scanning (beta) and dismissing.

Cookies 97

Cookies Banner ROI Conversion 97

AdExchanger

JULY 11, 2022

The impending Google customer force-shift from Universal Analytics (UA) to Google Analytics 4 (GA4) represents a major change to how advertising ROI will be measured via Google’s services going forward.

ROI 103

ROI Cookies Advertising GDPR 103

Digiday

SEPTEMBER 21, 2023

With the impending removal of third-party cookies on Google’s Chrome browser, publishers are looking for replacements , be it alternative identifiers or first-party data, that will prove programmatic campaigns perform just as well post-cookiepocalypse. Continue reading this article on digiday.com.

ROI 83

ROI Cookies Media Advertising 83

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. As users see more relevant ads, click-through rates improve, leading to a better ROI. The challenges of adtech.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Martech Series

JULY 29, 2022

All without relying on third-party cookies. Advertising is constantly evolving to improve its audience targeting and addressability and cookie deprecation has made the need more urgent. With the deprecation of third-party cookies, publishers are expecting a revamp of header bidding solutions. Putting the People First.

Header Bidding 103

Header Bidding Cookies Demand Side Platform Audience 103

Martech Series

JUNE 7, 2022

Key findings include: Marketers are expecting, at a minimum, to experience a 22% reduction in measurable marketing ROI due to cookies deprecation and have already seen a 17% reduction, on average, reduction in ROI due to Apple’s ATT rollout alone.

Cookies 79

Cookies Marketing ROI MarTech 79

Martech

APRIL 5, 2023

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Marketers have long depended on third-party cookies and mobile IDs to target ads based on data associated with these identifiers. Increased marketing ROI.

Cookies 101

Cookies Mobile Ads GDPR MarTech 101

Martech

MARCH 16, 2023

While third-party cookies reigned supreme in the early and mid-2000s, they are blocked in Safari and Firefox today. Edge limits some third-party cookies, and Google is working to phase them out in Chrome by 2024. CMPs are crucial in blocking cookie usage unless users consent to storing and tracking their data.

Marketing 95

Marketing Cookies Banner Conversion 95

Ad Monsters

FEBRUARY 26, 2024

Brands can also layer in data to make each impression more valuable in reaching their core audiences. Strike the R ight B alance B etween C ontextual and A udience – T argeted S olutions As the deprecation of third-party cookies begins, marketers need a strategy that empowers them in a first-party data world.

Media 59

Media Cookies Audience ROI 59

Basis

AUGUST 11, 2022

Here’s what to read from the week of 8/5/22 – 8/11/22 to stay ahead of the curve: ‘Lack of Commercial Incentive’: Google’s Third-Party Cookie Delay is a Flip to Procrastinators [:03]. After Google’s recent announcement that it will delay third-party cookie deprecation to 2024, ad execs have been putting the “pro” in procrastination.

ROI 72

ROI Cookies Marketing Media 72

Martech

NOVEMBER 15, 2022

Dig deeper: MiQ announces post-cookie programmatic package. By combining SponsorPulse’s data with our programmatic capabilities, we offer marketers a turnkey solution that delivers business outcomes and ROI following sponsorship executions,” said Jason Furlano, MiQ Canada’s SVP of commercial, in a release. Why we care.

ROI 80

ROI Entertainment Cookies Audience 80

Martech Series

SEPTEMBER 7, 2022

Trends such as first-party data collection and AI put reliance on IT teams; marketers want IT accountable for ROI. With that role comes an expectation from both teams on accountability for marketing ROI: 96% of marketers and 89% of IT leaders said that IT teams should have more accountability for marketing ROI.

Marketing 88

Marketing ROI Cookies eCommerce 88

PubMatic

OCTOBER 9, 2023

Evolving customer demands, the need for new revenue streams, and the diminishing value of third-party cookies have prompted retailers to turn their attention to commerce media as a key revenue generator moving forward. With an estimated $126 billion in ad spend going into retail media this year , the opportunity is tremendous.

Retail 91

Retail Media ROI Cookies 91

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Polonioli added: “As Google phases out third-party cookies in 2024, the marketing world is preparing to shift away from third-party cookies, following many years of anticipation.

Marketing 126

Marketing Cookies Machine Learning MarTech 126

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. But the slow deprecation of third-party cookies has whittled away at the quality of many third-party audiences, forcing CPGs to look elsewhere for efficient yet scalable solutions. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 93

ROI Control Group Audience Cookies 93

Martech

JULY 25, 2022

One in which we could look at every sale and determine which touchpoints were effective at delivering ROI and which represented wasted spend. Privacy and the deprecation of cookies. Online advertising, since its inception, has used cookies to enable analytics, ad targeting and tracking. Processing.Please wait.

Machine Learning 105

Machine Learning Marketing Cookies ROI 105

Automatad Inc.

MARCH 20, 2024

Bidding on viewable impressions gives them meaningful views and true insight, allowing them to shape their budget and get a high ROI. Potential advertisers who want remarkable results and high ROI are increasingly preferring vCPM. The reason is publishers will, in return ask for a high vCPM for providing high visibility and ROI.

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

Bidding on viewable impressions gives them meaningful views and true insight, allowing them to shape their budget and get a high ROI. Potential advertisers who want remarkable results and high ROI are increasingly preferring vCPM. The reason is publishers will, in return ask for a high vCPM for providing high visibility and ROI.

Viewability 52

Viewability CPM Fill rate Impressions 52

Basis

APRIL 25, 2024

To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025.

Brand Lift 80

Brand Lift Advertising Cookies Impressions 80

Martech Series

JUNE 3, 2022

The platform captures, attributes, and provides a frictionless environment that integrates the digital and call flows to optimize marketing effectiveness and spend ensuring a measurable return on investment (ROI). Marketers can use this information to measure and quantify their marketing spend and gauge their ROI.

Marketing 96

Marketing ROI SEO Conversion 96

Martech

MAY 11, 2023

First-party data is becoming increasingly scarce with the introduction of privacy regulations like GDPR and CCPA, as well as the phasing out of third party cookies by Google and other privacy actions by major tech companies along the lines of Apple’s Mail Privacy Protection (MPP) program. DCRs can be used by brands, agencies and publishers.

Marketing 124

Marketing Cookies GDPR MarTech 124

Martech Series

DECEMBER 21, 2022

Purpose-built for MSPs, Vade for M365 helps MSPs grow their business, manage more clients, and get more ROI from cybersecurity with integrated, no cost features, including automated phishing awareness training, multi-tenant incident response, and auto-remediation.

ROI 81

ROI Cookies MarTech Marketing 81

Ad Monsters

FEBRUARY 28, 2024

The digital advertising industry is focused on the end of third-party cookies on Chrome, but there is a broader development publishers should be thinking about: the arrival of the AI-enabled advertising easy button. Media Pl an Adjustments The next area publishers c an automate is booking an d media pl an adjustments.

Machine Learning 64

Machine Learning ROI Cookies Media 64

Ad Monsters

MAY 15, 2024

JF : Retail media is the future because identity resolution will continue to be more difficult, even if cookie deprecation continues to be delayed. We’ll track and evaluate their impact on our overall business objectives by monitoring KPIs such as return on investment (ROI), customer acquisition costs, and client retention rates.

Conversion 104

Conversion Retail Machine Learning Marketing 104

Martech Series

AUGUST 4, 2022

While first-party marketing strategies are young and developing, there is a massive opportunity to grab market share while many companies struggle to find a solution to advertise effectively after the sunset of third-party cookies. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto.

ROI 84

ROI Cookies MarTech Education 84

Martech Series

FEBRUARY 15, 2023

Marketing Technology News: MarTech Interview with John Payne, CEO of Croquet Forty-three percent of go-to-market leaders said they will invest in privacy and compliance initiatives in 2023, with nearly 30% seeking to limit their third-party cookie usage and 31% investing in 1st-party data collection and use.

Search Advertising 89

Search Advertising ROI Cookies MarTech 89

Smart-Hub

APRIL 29, 2024

This automated, data-driven approach allows advertisers to deliver personalized and relevant content in real time, optimizing campaign performance and maximizing ROI. The more personalized the ad is, in all aspects, the better, as personalization enables driving conversions and increasing ROI.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52