Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Was it the creative? Where it ran? When it ran? Who saw it?

Advertising 109

Advertising Marketing Ad Exchange Retail 109

Monetize More

JULY 19, 2022

This is what happens in Server-Side Header Bidding: User enters URL to visit website and browser loads the page The header bidding script embedded in the site’s coding sends a request to the ad server The server sends bid requests to ad exchanges, SSPs, and advertisers. How to select the best Server-Side Header Bidding Provider?

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Lemonads

SEPTEMBER 13, 2020

RTB (Real time bidding) is an automated digital auction process that allows advertisers to bid on an ad space from publishers on a cost per thousand impressions or CMP basis. Demand-side platforms A demand-side platform allows an advertiser to buy ad space and manage their ads. How much does RTB cost? Why use RTB?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! After that, when the same user visits the publisher site that sells ad space (e.g., The SSP associated with the site calls for the auction and sends the ad request to DSPs, the owners of interest groups the user is part of. news website).

Audience 52

Audience Cookies Ad Server Viewability 52

AdvertiseMint

JANUARY 24, 2024

By automatically displaying your ads to people who are most likely to care based on their interests and habits. Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. This means better ROI for your digital advertising campaigns. No more waiting around or guessing where to put your ads.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Monetize More

OCTOBER 13, 2022

Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

illumin

OCTOBER 20, 2023

These profiles are then used to deliver personalized ads based on the user’s interests and preferences. However, this method raises privacy concerns as it requires the use of third-party cookies and involves tracking users’ online movements. Lastly, contextual targeting improves return on investment (ROI) for advertisers.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. With this approach, media buyers can buy impressions without getting in touch with publishers, who also sell their ad space pretty quickly.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

Digital Remedy

DECEMBER 30, 2021

CTV/OTT Will Continue To Lead The Digital Ad Space. This shift was forced due to changing regulations on third-party cookies that are being collected. To discover how Digital Remedy helps advertisers and agencies of all sizes navigate the ever-changing digital ad space, visit www.digitalremedy.com. Key Takeaways.

Advertising 52

Advertising Ad Space CPA Impressions 52

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Monetize More

SEPTEMBER 30, 2022

Users seem to prefer these ads since they blend in with the look & feel of your app and don’t interrupt their experience as much as other forms of advertising do. App developers have realized that the best way to increase return on investment (ROI) is to increase user engagement. Manage Your Data. Direct Deals.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Brid.tv

AUGUST 31, 2022

Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher? Knowing how OTT ads are delivered and inserted is just the basics. OTT Advertising Doesn’t Rely on Third-Party Cookies. How to Buy OTT Ads.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Lemonads

NOVEMBER 29, 2020

This is because Private Marketplaces are normally used by publishers with digital properties (sites, apps) with a high audience, equipped with pools of high-quality advertising space for which advertisers are willing to pay more. Before programmatic advertising, ordering, setting up, and reporting on ads all had to be carried out manually.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. Worse cookie matching. Great reporting.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

AUGUST 3, 2023

The bright colors on the ad and large font stand out, enticing new musicians to sign up for lessons: 3) Multichannel Programmatic Advertising While digital ad spending is increasing, advertisers must still be smart about their investments. This way, you can use programmatic ad spend to stay on budget while making your ROI.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

JUNE 16, 2023

E-Commerce Ads Google isn’t the only platform that offers online advertising features for e-commerce companies. Nearly every major e-commerce marketplace offers ad space for sellers, whether you promote specific products or your brand as a whole. Pixel is a piece of Javascript that collects first-party cookies.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52