Monetize More

JULY 19, 2022

This is what happens in Server-Side Header Bidding: User enters URL to visit website and browser loads the page The header bidding script embedded in the site’s coding sends a request to the ad server The server sends bid requests to ad exchanges, SSPs, and advertisers. How to select the best Server-Side Header Bidding Provider?

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements.

First-Party Cookies 110

First-Party Cookies Cookies Impressions Ad Exchange 110

Basis

JUNE 29, 2022

Luckily, alternative methods of targeting are available for political advertisers, and while they may look and feel different than third-party cookies, they offer new benefits—the most important one being that they use audience data in non-invasive, consumer-approved ways while staying conversion-friendly and cost-effective.

Geo targeting 77

Geo targeting Advertising Cookies Audience 77

Ad Monsters

DECEMBER 20, 2023

Compelling Benefits of Retail Media Retail media offers compelling benefits to marketers, especially as the deprecation of third-party cookies looms. Not surprisingly, the big retailers Amazon, eBay, and Walmart are the predominant RMNs of choice for survey respondents. 32% of agencies say the biggest advantage is raising brand awareness. .”

Retail 59

Retail Media Brand Awareness Ad Space 59

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! After that, when the same user visits the publisher site that sells ad space (e.g., The SSP associated with the site calls for the auction and sends the ad request to DSPs, the owners of interest groups the user is part of. news website).

Audience 52

Audience Cookies Ad Server Viewability 52

Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Third-party cookie depreciation.

Advertising 107

Advertising Marketing Ad Exchange Retail 107

Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. They can help you navigate through and execute the best solutions.

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. They can help you navigate through and execute the best solutions.

Viewability 52

Viewability CPM Fill rate Impressions 52

Lemonads

SEPTEMBER 13, 2020

RTB (Real time bidding) is an automated digital auction process that allows advertisers to bid on an ad space from publishers on a cost per thousand impressions or CMP basis. Demand-side platforms A demand-side platform allows an advertiser to buy ad space and manage their ads. How much does RTB cost? Why use RTB?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

YieldBird

NOVEMBER 10, 2023

Analyze your website’s performance and identify the most profitable ad slots. Ensure your ad spaces are ready and optimized for the big day. Don’t let outdated and underperforming ad units clutter your website. Do some spring cleaning (well, it’s technically autumn) and declutter your inventory.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Ad Monsters

MAY 27, 2022

Some of the terms and conditions of the Digital Advertising Act are as follows: No business with over $20 billion in digital ad revenue can own a digital ad exchange if that business already owns a DSP or an SSP or if it also monetizes off of digital ad space. No business can hold both a DSP and an SSP.

Demand Side Platform 91

Demand Side Platform Advertising Ad Tech Ad Exchange 91

Automatad Inc.

NOVEMBER 8, 2023

So, to get you started, this blog takes you through an extensive guide on ad exchange and gives you knowledge that professional publishers should have. What Is Ad Exchange? An ad exchange is an online marketplace and an intermediate that facilitates the buying and selling ad space between publishers and advertisers in real time.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Monetize More

OCTOBER 13, 2022

Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Digital Remedy

MAY 31, 2022

Using existing technology and cookie, IP, or Mobile Ad ID (MAID) lists, agencies and advertisers were able to actively hold out randomly generated subsets of people from seeing ads. Because the ghost bid isn’t an actual impression, the ad space remains open and the “ghost bid” is free.

Control Group 98

Control Group Impressions A/B Testing Ad Space 98

PrograMetrix

APRIL 28, 2021

The phaseout of third-party cookies from all major web browsers by 2022. Many data companies that are reliant on third-party cookies will essentially no longer be able to operate using their existing business model. The most important changes include: The EU’s General Data Protection Regulation (GDPR). Other companies will follow suit.

Cookies 52

Cookies Ad Targeting GDPR Advertising 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. Follow VideoWeek on Twitter and LinkedIn.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Monetize More

DECEMBER 26, 2022

What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. All of these things create a great environment for ad refreshing if it is done right. What is Ad Refresh?

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

Martech

JULY 20, 2021

Why we care: We’ve seen data collaborations emerge as a big trend in digital marketing due to the anticipated challenges surrounding the phasing out of third-party cookies and more stringent privacy legislation. Not a fight for people of color against those who aren’t, but a human fight in which everybody stands up against racism.

Electronics 109

Electronics MarTech Audience Ad Space 109

Digital Remedy

DECEMBER 30, 2021

CTV/OTT Will Continue To Lead The Digital Ad Space. This shift was forced due to changing regulations on third-party cookies that are being collected. To discover how Digital Remedy helps advertisers and agencies of all sizes navigate the ever-changing digital ad space, visit www.digitalremedy.com. Key Takeaways.

Advertising 52

Advertising Ad Space CPA Impressions 52

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. State of Texas.).

Ad Server 106

Ad Server Ad Exchange Demand Side Platform Ad Targeting 106

illumin

OCTOBER 20, 2023

These profiles are then used to deliver personalized ads based on the user’s interests and preferences. However, this method raises privacy concerns as it requires the use of third-party cookies and involves tracking users’ online movements. Furthermore, contextual targeting enhances the user experience.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Digital Remedy

MAY 31, 2022

Using existing technology and cookie, IP, or Mobile Ad ID (MAID) lists, agencies and advertisers were able to actively hold out randomly generated subsets of people from seeing ads. Because the ghost bid isn’t an actual impression, the ad space remains open and the “ghost bid” is free.

Control Group 52

Control Group Impressions A/B Testing Ad Space 52

InMobi

OCTOBER 29, 2021

To ensure an app is free to download but also so that it can generate revenue, app developers will typically introduce ad space into their apps. The mobile ad tech ecosystem should make plain why data is being collected, who the data is shared with and how that data is protected. Here’s what we mean.

Advertising 52

Advertising Pop-Up Communications Ad Space 52

NewProgrammatic

MARCH 29, 2022

Should a respected brand follow outdated, third-party cookies-based schemes and solutions, it could potentially lose credibility among the audience. While in the past this approach was heavily reliant on third-party cookies, nowadays thanks to programmatic advertising technology, marketers and brands are able to operate on first-party data.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

Clearcode

NOVEMBER 21, 2023

For example, telecommunication industry, retail media, which is very, nowadays, common, many companies are trying to get use of the first party data or monetize what they have at the moment, either the inventory ad spaces that they can also fulfil.

MarTech 85

MarTech Retail Conversion Media 85

Clearcode

MARCH 17, 2023

However, when the process of serving and delivering ads is done flawlessly, advertising within games provides contextual-relevant ads and effective messaging that actually add to the gaming audience’s entire experience.

Advertising 52

Advertising Brand Awareness Audience Banner 52

Clearcode

SEPTEMBER 20, 2023

DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

NewProgrammatic

FEBRUARY 24, 2022

Third-party cookies became the villain of the story and digital advertising started developing in a completely different direction. While relying on data, and especially third-party cookie data, used to be considered the most efficient method of targeting, it’s always been unclear whether it pays off. User experience comes first.

Advertising 52

Advertising Cookies Marketing Video Ads 52

Brid.tv

DECEMBER 20, 2022

For instance, you can offer a free, ad-supported version of the app, along with a premium, ad-free version for paying customers. It Allows for Better Targeting — Unlike websites, which use cookies to track user activities, apps use device IDs. Usually, ad networks take a cut from ad revenue instead of charging money.

Advertising 54

Advertising CPM Mobile Ads CPC 54

AdvertiseMint

JANUARY 24, 2024

Plus, you can manage your digital ad space easily and quickly with programmatic platforms. They use smart computer programs to buy ad space automatically. This means your ads get in front of people who are more likely to be interested, and it happens super fast. And without relying on old-school cookies.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Monetize More

DECEMBER 28, 2022

Retargeted ads are the ads that follow you around online you see once you engage in a certain product or service until you checkout. With contextual advertising, prospects see ads based on their online behaviors and internet search history. Data Privacy is crucial these days with the death of third-party cookies.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Ad Beat

SEPTEMBER 4, 2019

Since the company shows no inclination towards investing in native ads, and recently released a large-scale video ad campaign, we can safely assume that they’re primarily using Google to buy ad space before, after and in the middle of YouTube videos. Publishers.

Advertising 52

Advertising Video Ads Pop-Up Ad network 52

Clearcode

MAY 24, 2023

Header bidding is a technical process whereby publishers can sell ad impressions via multiple supply-side platforms (SSPs) before their ad server is called to find an ad for available ad space. Both the client-side (Prebid.js) and server-side (Prebid Server) implementation have pros and cons.

Header Bidding 76

Header Bidding Ad Server Ad Exchange Agency 76

VideoWeek

JUNE 23, 2023

Firstly, he CNIL says that Criteo failed to verify with its partners whether users had given consent to use of cookies for tracking, meaning that in some cases Criteo deployed cookies even where the user hadn’t consented. Without free and fair competition for digital ad space, publishers cannot invest in their newsrooms.”

GDPR 52

GDPR Cookies Ad Tech Media 52

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground. Meta ads make use of ‘cookies’.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. With this approach, media buyers can buy impressions without getting in touch with publishers, who also sell their ad space pretty quickly.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52