Martech Series

JANUARY 19, 2023

Administered by WBR Insights, the survey found that brand manufacturers are seeking to enhance their current platforms, and are actively exploring better solutions to future-proof their businesses and create next-generation ecommerce environments.

eCommerce 80

eCommerce Manufacturing MarTech Conversion 80

Martech Series

NOVEMBER 29, 2022

DecisionLink , the leader in secure, SaaS-based Customer Value Management solutions that simplify and automate business value conversations at all customer journey stages, announces Express Value Insights. Now customer-facing professionals can incorporate value into every conversation quickly, with every customer or prospect, every time.

Healthcare 84

Healthcare Manufacturing Conversion MarTech 84

All About Advertising Law

JANUARY 30, 2024

law requires manufacturers, retailers, and marketers to report unsafe products to the Consumer Product Safety Commission (CPSC). If you have specific questions after listening to this episode, don’t hesitate to contact me, Erin, or Melissa to arrange a conversation. Compliance involves monitoring complaints, reviews, and databases.

Manufacturing 52

Manufacturing Conversion Retail Advertising 52

Martech

MAY 19, 2022

Some dealers find it difficult to have repeated conversations about problems with manufacturing or delivery. Sharer’s question for them: “If a manufacturer knew a delivery was delayed, when would you want to know?” “Reach out when you have new information,” said Sharer. The state of the crisis.

Manufacturing 111

Manufacturing Food MarTech Communications 111

Martech

AUGUST 22, 2023

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. The company realized they needed to reposition themselves as a solution provider rather than a manufacturer.

Manufacturing 74

Manufacturing SEO Communications Pharmaceuticals 74

Martech Series

JANUARY 3, 2023

A key insight that Montgomery did not expect was the strong preference among shoppable TV ad buyers to purchase featured products from large retail brands such as Amazon or Walmart than from device manufacturers such as LG and Roku and broadband/pay-TV providers such as Comcast and AT&T. million Pre-Series A Funding. Doug Montgomery.

Conversion Rate 89

Conversion Rate Video Ads Retail Manufacturing 89

Martech

DECEMBER 13, 2021

Tests with a manufacturer of alcoholic beverages saw a 30% lift in conversion rates and up to 15% reduced acquisition cost. IRI scores tokenized (anonymized) households based on their likelihood to convert on specific products. Amobee will use this data as a cue to bid more aggressively on potential high value customers. Why we care.

Conversion Rate 87

Conversion Rate Healthcare Manufacturing eCommerce 87

Martech

MARCH 29, 2024

By not just focusing on getting things done faster but on delivering value faster, as measured by business outcomes, Huntington National Bank was able to increase loan application conversion rates and improve the customer experience. Apply lean manufacturing techniques. Try different sprint lengths. Don’t limit yourself to agile.

Conversion Rate 106

Conversion Rate Manufacturing Fashion Conversion 106

Martech Series

JUNE 27, 2022

Together, our platforms help retailers, distributors, brands, and manufacturers exceed their goals and customer expectations with the power of AI.”. “Today’s shoppers and buyers demand meaningful digital experiences that speak directly to their individual needs. We provide solutions for commerce, service, websites, and workplace applications.

Manufacturing 88

Manufacturing MarTech Retail Conversion 88

Martech Series

JULY 13, 2022

Born out of a family-owned clothing and underwear business founded in 1916, the team leverages their rich knowledge of fabrics and manufacturing to provide a diverse selection of high-quality products. Marketing Technology News: Welcoming Credit Unions and Banks to the Digital Age with Conversational AI.

Manufacturing 80

Manufacturing eCommerce Retail MarTech 80

Martech Series

AUGUST 4, 2022

The Automotive Studio provides eight innovative practices that deliver added value: Software-Defined Vehicle: Help original equipment manufacturers and mobility companies implement software architecture to better access, understand, use, and update services necessary for new mobility solutions.

Machine Learning 86

Machine Learning Manufacturing Entertainment Finance 86

AdvertiseMint

SEPTEMBER 4, 2023

Private label sellers: They create brands and source products from manufacturers or wholesalers. A manufacturer makes the product, and another company puts its name on it, advertises it, and sells it. Wholesale sellers: Wholesale sellers purchase products in bulk from manufacturers or authorized distributors and sell them on Amazon.

Shipping 52

Shipping Manufacturing Conversion Rate Conversion 52

Martech

SEPTEMBER 18, 2023

A: Outside of regulated industries, like schools, municipalities and government, the majority of organizations where we find the most need are manufacturing, production, construction and agriculture services. Q: So who are your customers?

Marketing 115

Marketing Manufacturing MarTech Communications 115

Martech

DECEMBER 29, 2023

Tone is critical when it comes to communicating with consumers and it can truly make or break a brand,” said Joscha Koepke, head of product at conversational marketing company Connectly. In 2024, achieving the right tone via AI will be a major priority for brands, particularly as they increasingly use channels like conversational commerce.

eCommerce 113

eCommerce Retail Electronics Conversion 113

Martech Series

FEBRUARY 1, 2023

Marketing Technology News: MarTech Interview with Wayne Matus, Co-Founder | General Counsel & EVP at SafeGuard✓Privacy and Richy Glassberg Co-Founder & CEO “Shift work is a critical component for many industries including healthcare, manufacturing, retail, and more.

Marketing 59

Marketing Healthcare Manufacturing MarTech 59

Rob Campbell

MARCH 4, 2024

As we spent more time together, we discovered what they wanted was to see if we could help them stand out from the competition when their cars were literally rebadged cars from another manufacturer [ under licence ] and there was almost no distinctive feature whatsoever. Which is why this piece I saw recently from Nils also hit home.

Manufacturing 64

Manufacturing Communications Conversion Advertising 64

Martech

FEBRUARY 22, 2022

Jambo, an ABM platform for manufacturing and life sciences, announced its integration into the ON24 Partner Network, the first ABM platform to join ON24’s roster of more than 40 partners at the premiere level. For instance, they brought cross-channel conversational insights to their platform by integrating with Drift. What it does.

Marketing 81

Marketing Manufacturing Conversion MarTech 81

VideoWeek

MARCH 7, 2024

We work with content companies who upload their content and create channels on our cloud platform, and then those apps are distributed to over 50 different FAST platforms including apps and smart TV manufacturers. And when that happens, the conversations between the CMO and CFO on how they spend becomes very different.

Marketing 104

Marketing Ad Tech Conversion Manufacturing 104

AdvertiseMint

SEPTEMBER 6, 2023

The Amazon wholesale business involves purchasing products in bulk from manufacturers or authorized distributors and reselling them on Amazon. You can attend trade shows, browse online directories, or contact manufacturers directly. What is Wholesale Selling on Amazon? Consult with a legal professional if needed. Source products.

Manufacturing 52

Manufacturing Retail Shipping Marketing 52

Martech

JANUARY 26, 2024

Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. A client wants to target a nationwide manufacturer. Not diving deep into pain points Sending generic messages to every title in the company won’t bring you many conversions into deals.

Manufacturing 114

Manufacturing Marketing Communications ROI 114

InMobi

JULY 2, 2023

Tell us about the journey that led you to InMobi After finishing my master’s degree in marketing management from Grenoble Ecole De Management, France, I went on to start my corporate journey in the Filipino manufacturing industry before eventually moving back to South Korea. I loved the moments when upselling met customers' needs.

Impressions 52

Impressions Manufacturing Conversion Ad Tech 52

Martech

FEBRUARY 8, 2024

SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. Tracking prospect activity on our website. It was empowering. Plus, marketing was getting some extra respect in board meetings. MQLs (Marketing Qualified Leads).

MarTech 112

MarTech Marketing SEO CPC 112

Digital Remedy

APRIL 21, 2023

In recent years, QR code ads have been getting lots of buzz in marketing circles—with most conversations centering around using them in performance TV campaigns to drive outcomes. With the right call-to-action, your QR code can drive highly-targeted audiences to product pages and checkout screens, boosting conversions and increasing revenue.

Conversion 52

Conversion Education Conversion Rate Manufacturing 52

Martech Series

JUNE 24, 2022

HubSpot is an excellent example for every B2B brand to create specific and relevant content to drive conversions. It is an impressive feat for the company, which only specializes in manufacturing computer chips. The video marketing strategy of HubSpot: Sales funnel videos of 30 seconds each. Cases studies of 30 minutes each.

Marketing 126

Marketing Manufacturing Audience ROI 126

Martech Series

DECEMBER 5, 2022

This AI content generator, coupled with the ability of Spiro’s AI Engine to automatically collect customer data and then proactively alert next best actions, now provides manufacturers and distributors with an even more dynamic platform that enables external-facing teams to work in more efficient, meaningful ways. CEO Adam Honig. “The

Manufacturing 88

Manufacturing Machine Learning Communications MarTech 88

AdvertiseMint

SEPTEMBER 10, 2023

Manufacturing: If you have a unique product idea, you can explore manufacturing it yourself or working with a manufacturer to produce it. This can lead to higher conversion rates. To do this, look for items on sale, clearance racks, or outlet stores. Prime members enjoy fast and free shipping.

Shipping 52

Shipping Manufacturing Retail ROI 52

Clearcode

NOVEMBER 6, 2023

Key Points Retail media networks (RMNs) are capturing a growing portion of marketing budgets as manufacturers and brands redirect their expenditures to focus on engaging consumers in proximity to the point of purchase.

Retail 90

Retail Media Advertising Manufacturing 90

Digiday

FEBRUARY 19, 2023

Many client conversations today revolve around California’s rules, focusing on operations and solutions as the landscape changes. The more important conversation is less around restrictions and more around properly evaluating the propriety and durability of solutions. This interview has been condensed and edited for clarity.

Media 69

Media GDPR Conversion Ad Tech 69

Martech

APRIL 6, 2023

It contextualizes the data, making it extraordinarily difficult to manufacture conclusions, whereas data visualization alone makes it easy.” This will ensure more productive conversations and help marketers navigate away from making mistakes or misreading performance. Can data identify what’s causing something?

Manufacturing 89

Manufacturing MarTech Marketing Conversion 89

Martech

SEPTEMBER 29, 2023

And it supports the data needs of the entire firm, from manufacturing to finance. Adjust your copy, your content, your sales conversations, your negotiating style — the list goes on. Data management: Snowflake is the ultimate outsourced B2B data management cloud, positioning itself as the next generation of martech after the “stack.”

Marketing 86

Marketing eCommerce Pop-Up Communications 86

Martech

DECEMBER 6, 2023

Additionally, many brands use CTV to drive specific outcomes: over half of respondents said they use the channel specifically to generate measurable web visits, conversions and revenue. They don’t get upset with the TV manufacturer.” If a viewer gets a bad ad break watching one of our shows, they don’t get upset with the ad server.

Advertising 94

Advertising Ad Server Manufacturing Brand Awareness 94

Martech

JULY 28, 2021

This includes four business units: the mobility line of products (Toughbooks and related durable mobile devices); professional video and business systems (for amusement parks, exhibitions and other organizations); enterprise process innovation for manufacturing and food; and robotics and large factory equipment.

Food 109

Food A/B Testing Conversion Electronics 109

MNTN

FEBRUARY 3, 2023

Up until this point, Roku smart TVs have been licensed through third-party TV manufacturers such as TCL and Hisense. Roku TVs, previously only made by third-party providers, will be getting the in-house treatment Roku announced earlier this month that they would be debuting their own line of smart TVs. Data is the keyword here.

Pop-Up 98

Pop-Up Ad Exchange Manufacturing Audience 98

Digiday

APRIL 11, 2023

For example, major manufacturers, including domestic and import brands, are hitting the accelerator on marketing spend, particularly looking to capture digital-first audiences that are interested in their EV products. With addressable buying, brands can measure brand lift and ROAS more accurately than traditional channels.

Audience 67

Audience Brand Lift Impressions Manufacturing 67

Digiday

JULY 28, 2022

Booking.com is celebrating its “Summer of ‘Yeah'” campaign, teaming with The Smiley Company — the 50-year-old manufacturer of the iconic smiley symbol — to kick off a series of “Smiley Stays” across the U.S. A Booking.com survey found that 76% of people who travel do so to boost their mood.

Manufacturing 69

Manufacturing Conversion Audience Marketing 69

Martech

OCTOBER 3, 2022

For instance, leads, conversions and opportunities are not the only pieces of the puzzle. Device manufacturer influence. For instance, a company may not have a data lake where data from systems throughout the organization are stored. Having data all in one place can make it easier to bring other data in for a broader perspective.

Manufacturing 106

Manufacturing MarTech Marketing Conversion 106

Ad Ops Hero

OCTOBER 2, 2023

Botco.ai, an automated, AI-powered conversational marketing platform, made the seemingly impossible possible. The eBike manufacturer Serial 1 used Vizit, a visual intelligence platform that uses machine learning and AI to help the company determine what images resonate most with consumers. Visual intelligence. AI platforms for SMBs.

Machine Learning 88

Machine Learning Marketing ROI SEO 88