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Future of TV Briefing: Smart TV makers seek to steal the screen

Digiday

This week’s Future of TV Briefing looks at how Roku’s push into the smart TV manufacturing business reflects the changing state of the connected TV market. Big-screen battle. Why TV advertising’s upfront model won’t fade away. WTF is the U.S. Joint Industry Committee? LG and Samsung already lead the market outside the U.S.,

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Prioritized lead and account engagement scores.

ROI 126
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16 marketing automation platforms your organization should consider

Martech

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Real-time data capture and bi-directional data integration sync with CRM. Target customers. Product overview. Product overview.

Marketing 120