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Hobbyist brand Fanatics Collectibles, which designs, manufactures and distributes trading cards, has hired Red Bull’s evp and chief marketing officer Ken Turner to lead its brand strategy and marketing.
Fanatics Collectibles, which acquired trading card brand Topps last year, is set to create cards for sports properties including MLB, the NBA, and the players associations of MLB, the NBA and the NFL.
Turner, who takes on the newly created role of chief marketing officer, will be tasked with overseeing the brand vision, strategy and marketing across the company’s entire portfolio of physical and digital collectibles.
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