Martech Series

OCTOBER 26, 2022

Modern commerce experts Avensia, announced American Orthodontics, one of the largest privately held orthodontic manufacturers in the world, has gone live with its new next-generation business-to-business (B2B) e-commerce platform.

Manufacturing 84

Manufacturing MarTech Impressions Marketing 84

Martech

FEBRUARY 23, 2022

The Roku Advertising Watermark connects with the Roku operating system to automatically verify publisher ad requests, as well as ad impressions. But it speaks to the value that Roku and other top streaming platforms, smart TV manufacturers and CTV ad sellers, buyers and tech partners are looking to solidify as the CTV space matures.

Advertising 91

Advertising Manufacturing Ad Inventory Impressions 91

Martech Series

SEPTEMBER 28, 2022

In the early days, auto manufacturers had to build cars from scratch. They couldn’t source engine parts from a component manufacturer because the industry was so new, and ancillary companies simply didn’t exist. Today we have an ecosystem of manufacturers that deliver predesigned and pre-built components to auto brands.

MarTech 88

MarTech Manufacturing AutoMobile Impressions 88

Ad Beat

MARCH 6, 2024

It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 million to place ads in the content of Cocomelon Nursery Rhymes and $2 million on the channel CVS 3D Rhymes & Kids Songs — including over $834,000 on this video alone , which bought them 65 million impressions. million impressions).

Electronics 82

Electronics Display Advertising Impressions Video Ads 82

InMobi

JANUARY 28, 2013

and my thoughts were quashed when I chanced upon "The only thing that we can be sure of the future is that it will be absolutely fantastic" The year 2012 saw a phenomenal rise in the tablet impressions across the world and it was the same for us on the InMobi network.

Impressions 40

Impressions Electronics Shipping Manufacturing 40

Martech Series

MARCH 2, 2023

By turning impressions into intelligence, Automated Creative’s clients, from Cisco to P&G, make huge leaps in the performance of paid social and display advertising. Today it’s a no brainer. Tomorrow it’s a non-negotiable.”

Display Advertising 76

Display Advertising Impressions Manufacturing MarTech 76

Basis

JANUARY 26, 2024

Measurement of these channels is also far more interesting today, with options to track impression delivery by audience/geography and to use visit lift studies for brands with brick-and-mortar locations. The reality is that DOOH and dynamic podcast advertising have consolidated their ad supply, making the inventory seamlessly available.

Advertising 78

Advertising Marketing Cookies Impressions 78

Martech Series

AUGUST 5, 2022

Prior to SG360°, Mr. Carroll held positions as CEO and CFO in a variety of industries, including manufacturing, distribution, and technology. Ed’s impressive industry expertise and leadership skills made him a clear choice to lead SG360° in its next chapter of growth. He began his career as an officer in the United States Navy.

Manufacturing 74

Manufacturing CPA ROI Impressions 74

InMobi

JULY 2, 2023

Tell us about the journey that led you to InMobi After finishing my master’s degree in marketing management from Grenoble Ecole De Management, France, I went on to start my corporate journey in the Filipino manufacturing industry before eventually moving back to South Korea. I loved the moments when upselling met customers' needs.

Impressions 52

Impressions Manufacturing Conversion Ad Tech 52

OpenX

FEBRUARY 6, 2024

Smart TVs and device manufacturers provide huge amounts of data on a household level. Measurement in CTV can be complicated, and leveraging attention metrics in CTV helps buyers understand where their investments are most likely to drive outcomes vs the value of an impression. Can you tell us more about that?

Viewability 52

Viewability Manufacturing Ad Inventory Impressions 52

Clearcode

MARCH 13, 2023

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers. 10,000 impressions across 15 publishers). The addition of new objects in Open RTB 2.x

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Digiday

JUNE 27, 2022

In February, when inflation fears started to get louder, spending of the top 10 automotive advertisers on linear ad impressions in the U.S. Since then, impressions bought in March, April and May have all been below 7 billion. For context, no month in 2021 saw impressions dip below this point. A year ago it was 23%.

Advertising 63

Advertising Media Impressions Manufacturing 63

Digiday

APRIL 11, 2023

For example, major manufacturers, including domestic and import brands, are hitting the accelerator on marketing spend, particularly looking to capture digital-first audiences that are interested in their EV products. Addressable ads are also more memorable and likely to drive action.

Audience 53

Audience Brand Lift Impressions Manufacturing 53

Martech Series

JULY 8, 2022

The global companies in attendance were impressed with the ability of AIMMO’s smart labeling technology to boost work efficiency and quality.

Marketing 110

Marketing AutoMobile Machine Learning Manufacturing 110

Martech Series

JUNE 24, 2022

It is an impressive feat for the company, which only specializes in manufacturing computer chips. They are quirky, intriguing, and interesting. Intel is a B2B brand, and the popularity of its videos lies in its ability of unbelievable storytelling.

Marketing 126

Marketing Manufacturing Audience ROI 126

Aronson Ads

APRIL 15, 2022

auto sales, but manufacturers and industry experts forecast* that EVs may comprise anywhere from twenty to fifty percent of auto sales within just ten years. As the industry goes through this period of upheaval, it will be vital for manufacturers and dealers to capture the business switching over to EV.

Marketing 55

Marketing Manufacturing Education Impressions 55

Clearcode

NOVEMBER 6, 2023

Key Points Retail media networks (RMNs) are capturing a growing portion of marketing budgets as manufacturers and brands redirect their expenditures to focus on engaging consumers in proximity to the point of purchase.

Retail 90

Retail Media Advertising Manufacturing 90

Martech Series

SEPTEMBER 22, 2022

The report lists the leading competitors and manufacturers in the Multichannel Marketing Hubs market industry to provide a strategic view of the industry and an analysis of the factors affecting market competitiveness. The geographic scope of the Multichannel Marketing Hubs market has been investigated.

Marketing 90

Marketing Manufacturing MarTech Impressions 90

Fuel Lines

JUNE 4, 2014

Take a look at personal branding from a prospective client’s perspective: We’re a highly relational industry and the face behind the agency helps to create a more personal brand impression. Every point of contact becomes an opportunity to create a positive brand impression. This was welcome news.

Agency 276

Agency Impressions Manufacturing Communications 276

Martech Series

JULY 26, 2022

The Globalization Award: Infineum, a Specialty Chemicals Company and world leading formulator, manufacturer, and marketer of petroleum additives for lubricants and fuels, won for delivering a global digital experience that engaged audiences across multiple geographical locations in more than a dozen languages.

Audience 87

Audience Healthcare Manufacturing Brand Awareness 87

Martech

MAY 5, 2022

So how does that site have a ton of traffic and therefore can sell a bunch of ad impressions? Now, the malware is loading ad impressions in the background. They’re making money through digital advertising because the advertisers don’t know that they’re paying for ad impressions that end up being loaded by malware.

Impressions 75

Impressions Ad Exchange Ad Tech Advertising 75

InMobi

JULY 23, 2014

Here are some of the global highlights: Overall, the volume of impressions globally in Q2 2014 on the InMobi network was up significantly compared to the previous quarter. percent of mobile ad impressions. Smartphones still account for the lion’s share of impressions with 72%, up 4.2 percentage points from the previous quarter.

Ad network 52

Ad network Impressions Manufacturing Mobile Ads 52

Digiday

SEPTEMBER 30, 2022

“We are anticipating growth in ad-supported CTV impressions for obvious reasons: Netflix and Disney+ enter the marketplace in Q4,” said Kelly Metz, managing director of advanced TV at Omnicom Media Group. The findings of the study align with what media agency buyers are seeing in the marketplace.

Manufacturing 64

Manufacturing Education Impressions Media 64

Martech Series

DECEMBER 29, 2022

The products entered in the Digital Media World Awards help broadcasters, service providers, content producers and many other industry players adapt to the evolving content production and distribution landscape in impressive ways including cloud adoption, IP transitioning, AI/ML applications, automation and more.

Entertainment 81

Entertainment Manufacturing Media Impressions 81

Martech Series

OCTOBER 28, 2022

The potential addressable market for computer vision is sizable due to its rapid adoption rate from manufacturing, healthcare, retail, security, and safety industries that are digitizing processes to become more data-driven. The investment in the award-winning ETH Zurich spin-off, bringing total funding to date to $14.8

Machine Learning 52

Machine Learning Healthcare Manufacturing MarTech 52

Chief Martech

SEPTEMBER 20, 2022

It’s been impressive to see how much they’ve advanced over the past couple of years. Business ecosystems have been talked about since the 1990’s in industrial contexts, such as car manufacturing, as a broader view than strictly linear supply chains and distribution networks.

MarTech 117

MarTech Manufacturing Finance eCommerce 117

Martech Series

DECEMBER 8, 2022

Questex’s Digital Signage Experience 2022 (DSE), the preeminent event and digital platform for the digital signage industry, brought together the entire ecosystem from advertising, brand marketing, experience design, entertainment, hospitality, and retail, as well as IT systems integrators, manufacturers and more.

Entertainment 87

Entertainment Education Retail Manufacturing 87

AdvertiseMint

NOVEMBER 2, 2023

If you’re a well-established grocery brand with a strong customer base and impressive sales record, you’re more likely to receive an invitation to join the Amazon Fresh program.

Food 52

Food Manufacturing Impressions Agency 52

Digiday

JANUARY 10, 2023

This week’s Future of TV Briefing looks at how Roku’s push into the smart TV manufacturing business reflects the changing state of the connected TV market. 14.6%: Percentage share of TV ad impressions that aired on CBS in 2022. Big-screen battle. Why TV advertising’s upfront model won’t fade away. WTF is the U.S.

Manufacturing 60

Manufacturing Demand Side Platform Agency Fashion 60

Digiday

FEBRUARY 23, 2023

The Barilla lawsuit filing claims that shoppers are likely to pay more for a European-manufactured product; The majority of the Barilla pasta sold in the U.S. Over the past month, there were more than 11,000 online mentions of Olaplex, with the #olaplex receiving over three million impressions.

Advertising 87

Advertising Food Public Relations Retail 87

Martech Series

JUNE 29, 2022

Blue Yonder announced it has been named a finalist of Global Automotive, Manufacturing & Supply Chain, and Retail & Consumer Goods 2022 Microsoft Partner of the Year Awards. Awards were classified in various categories, with honorees chosen from a set of more than 3,900 submitted nominations from more than 100 countries worldwide.

Manufacturing 73

Manufacturing Retail Machine Learning MarTech 73

MNTN

OCTOBER 27, 2022

Understanding this, camera manufacturer GoPro has launched multiple Millennial-focused advertising campaigns that feature user generated content to drive messaging. They also should put time and resources into advertising channels that will not only drive impressions and reach, but those that ensure top campaign performance.

Pop-Up 98

Pop-Up Shipping Audience Manufacturing 98

Fuel Lines

JULY 16, 2012

The impression the audience gets is that the person quoted is among the cream of the crop in his or her profession. His business-to-business agency used social media, especially a niche blog called “Tradesmen Insights,” to target a very narrow audience: Manufacturers that are trying to reach professional tradesmen.

Public Relations 279

Public Relations Agency Manufacturing Finance 279

illumin

DECEMBER 14, 2023

minutes per thousand impressions in online advertising. In-game advertising also results in longer attention spans for gamers. In-game ads are shown to result in an average gamer attention span of 29 minutes vs. the 17.5 They also result in a higher average dwell time of 13%, compared to the 1.6%

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

minutes per thousand impressions in online advertising. In-game advertising also results in longer attention spans for gamers. In-game ads are shown to result in an average gamer attention span of 29 minutes vs. the 17.5 They also result in a higher average dwell time of 13%, compared to the 1.6%

Advertising 52

Advertising Marketing Banner Pop-Up 52

Ad Wisey

APRIL 29, 2022

Brand awareness can increase the favorable impression, but the stakes rise and can be disastrous for business if a crisis occurs. When positive or neutral sentiment prevails in online discussions, the audience has a favorable impression of the brand and is more likely to purchase from it or recommend it to others.

eCommerce 80

eCommerce Media Fashion Communications 80

Martech

JULY 24, 2023

As part of that creative surge, I assembled a collection of email campaigns and practices that impressed me because they exemplify the best practices for emails you should send at key points in your program. Deliver it within the first two minutes after opt-in, and you’re creating an excellent brand first impression.

Real Estate 87

Real Estate Retail Impressions Healthcare 87