Sean “Diddy” Combs, adding a new pillar to his music, fashion, media and booze empire, becomes the latest celebrity to wade into the $27 billion American cannabis industry, but with a plan far more comprehensive than dropping a branded flower strain.
Combs will acquire retail, growing and manufacturing facilities in Illinois, New York and Massachusetts for an estimated $185 million, creating the first minority-owned vertically-integrated multi-state operator in the U.S.
The deal, with the mogul’s goal of building “the largest Black-owned cannabis company in the world,” happens in the wake of another headline-grabbing industry development in 2022.
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