Adweek

MARCH 2, 2023

Hobbyist brand Fanatics Collectibles, which designs, manufactures and distributes trading cards, has hired Red Bull's evp and chief marketing officer Ken Turner to lead its brand strategy and marketing.

Manufacturing 218

Manufacturing Marketing Audience Food 218

Digiday

APRIL 11, 2023

For example, major manufacturers, including domestic and import brands, are hitting the accelerator on marketing spend, particularly looking to capture digital-first audiences that are interested in their EV products. Addressable TV helps auto marketers ensure their ads reach viewers with high purchase intent.

Audience 53

Audience Brand Lift Impressions Manufacturing 53

Martech

APRIL 11, 2024

Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. Note: Demand creation does not mean manufacturing demand from scratch at a prospective client’s organization. Total addressable market?

Marketing 120

Marketing Manufacturing Pop-Up Conversion 120

Martech Series

NOVEMBER 9, 2022

Proprietary Audience Intelligence Provides Unique Insights into the C-Suite. The Bliss Group and Ringer Sciences have announced the launch of the Executive Signals Platform (ESP), one of the first audience intelligence platforms to analyze the behavior of executives in key media channels dedicated to business.

Healthcare 86

Healthcare Manufacturing Retail Audience 86

SpotX

JUNE 1, 2021

Looking back less than a decade ago, TV advertising meant buying a spot within a certain program and hoping your target audience was tuning in. Today, that has shifted completely to where advertisers can reach specific audiences wherever they’re watching. . How to make the best use of data to find your audience.

Audience 52

Audience Manufacturing Cookies Retail 52

Martech Series

JANUARY 9, 2023

Discovery Announce Audience Measurement Agreement. Marketing Technology News: VideoAmp and Warner Bros. “Many of our clients require comprehensive models that combine the power of machine learning/forecasting methods with optimization for applications such as inventory management and supply chain optimization,” he explained.

Machine Learning 81

Machine Learning Manufacturing MarTech Audience 81

Digiday

OCTOBER 23, 2023

Investors are growing wary of the industry’s ability to turn a profit; brands are cutting ties with esports in favor of outreach to the broader casual gaming audience; and esports organizations are shutting their doors and snapping each other up as the industry gradually contracts. Continue reading this article on digiday.com.

Manufacturing 82

Manufacturing Audience Agency Media 82

Martech

OCTOBER 28, 2022

Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged platform. So this partnership is tailored to find audiences in this current fragmented chaos.

Media 108

Media Manufacturing Audience MarTech 108

Martech

AUGUST 31, 2022

The update to Taboola News gives recommendations for reliable news sources via publishing partners, as well as working directly with device manufacturers like Samsung. Taboola News can now be installed on mobile device wallpapers by manufacturers, while also serving news recommendations to users directly on the mobile lockscreen.

Media 96

Media Manufacturing Native Advertising MarTech 96

Martech Series

NOVEMBER 8, 2022

The acquisition will also help drive expanded capabilities for both television manufacturers and publishers, while creating a more immersive and engaging viewing experience for consumers with on-screen content information and recommendations. Samba TV plans to unveil new Samba AI-driven experiences for TV manufacturers in January at CES.

Machine Learning 75

Machine Learning Manufacturing MarTech Advertising 75

Martech Series

AUGUST 12, 2022

This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly. In return, they gained access to incremental audiences such as “cord-cutters” and “cord nevers” and enjoyed a near 100% completion rate of their commercials.

Advertising 96

Advertising Manufacturing Impressions Audience 96

VideoWeek

APRIL 17, 2024

“And that’s why we’re spending a lot of time around our insights and our data, to inform them of what audiences are doing on our devices.” Alongside games from major platforms, such as Xbox and Luna, the service offers advertising opportunities to reach gaming audiences.

Manufacturing 59

Manufacturing Education Audience Media 59

MNTN

JANUARY 13, 2023

In the past, many direct-to-consumer brands have utilized social to reach their target audiences. Identifying and Reaching the ‘Movable Middle’ on Connected TV MNTN Research Audience segmentation is much more than demographics and simple economic factors, and Connected TV goes beyond these to capture the diversity of consumer behavior.

Manufacturing 98

Manufacturing Video Ads Audience Advertising 98

Martech Series

OCTOBER 20, 2022

We are continuously looking for opportunities to improve the experience for engaged audiences through innovative and contextually relevant content and messaging,” said Travis Hockersmith, Group Vice President, Platform+ at VIZIO. Marketing Technology News: 5 Benefits of Chatbot Marketing and FAQs to Get You Started in This New Channel.

Manufacturing 82

Manufacturing Display Advertising Entertainment MarTech 82

Martech

AUGUST 22, 2023

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. The company realized they needed to reposition themselves as a solution provider rather than a manufacturer.

Manufacturing 80

Manufacturing SEO Communications Pharmaceuticals 80

Martech Series

SEPTEMBER 29, 2022

The goal of the program is to create awareness of the unlimited opportunities Web3 offers entrepreneurs in terms of new revenue streams, brand awareness and untapped consumer audiences. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Manufacturing 76

Manufacturing Fashion Electronics Finance 76

Martech Series

AUGUST 31, 2022

Taboola News integrates content recommendations from Taboola’s large publisher network with leading mobile device manufacturers across multiple touchpoints, including Minus One screens, news notifications, and browser applications. Marketing Technology News: MarTech Interview With Rob Hall, CEO at Playground xyz.

Manufacturing 85

Manufacturing Entertainment MarTech Audience 85

Martech Series

FEBRUARY 12, 2023

For more than 20 years, technology buyers, sellers, resellers, and manufacturers from companies of all sizes and industries have assembled at ITEXPO to forge new partnerships, collaborate, and learn together and from one another.

Communications 71

Communications Manufacturing Finance MarTech 71

Martech Series

NOVEMBER 3, 2022

Cisco unveiled the award nominees and winners at its annual Supplier Appreciation Event (SAE) attended by hundreds of component suppliers, manufacturing partners, logistics partners, and Cisco employees. Marketing Technology News: Solving First-Party Audience Expansion Using AI.

Manufacturing 72

Manufacturing MarTech Audience Marketing 72

Martech Series

JULY 28, 2022

InContext Solutions, a 3D virtual reality platform for retailers and consumer goods manufacturers, announced the availability of InContext Virtual Commerce on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions.

Retail 81

Retail Manufacturing ROI MarTech 81

Martech Series

JULY 26, 2022

The company drove high audience engagement with their content hub, with 60% of attendees becoming recurring visitors. The company focused on diverse speakers and translated content to enable audience accessibility. The company exceeded its audience attendee goals by 300%.

Audience 87

Audience Healthcare Manufacturing Brand Awareness 87

Ad Monsters

APRIL 19, 2024

how does MJBIZ approach content strategy to ensure compliance while still effectively reaching a broad audience? Kate Lavin: We are lucky at MJBiz in that, since we are not plant-touching, we are not subject to as many regulations as our readers in the cannabis cultivation, manufacturing, and retail sectors.

52

52

Martech Series

JANUARY 25, 2023

New customers spanned industries from retail, financial services, and manufacturing to telecommunications, media, and nonprofits, with a footprint that reaches across six continents. Audience Insights Prevail The post dotCMS CEO Zain Ishaq Reflects on Record 2022 Results, What’s to Come in 2023 appeared first on MarTech Series.

A/B Testing 98

A/B Testing Manufacturing MarTech Retail 98

Martech

FEBRUARY 23, 2022

But it speaks to the value that Roku and other top streaming platforms, smart TV manufacturers and CTV ad sellers, buyers and tech partners are looking to solidify as the CTV space matures. It matters when the audience is viewing the ad on a TV, as opposed to a mobile device.

Advertising 94

Advertising Manufacturing Ad Inventory Impressions 94

OpenX

FEBRUARY 6, 2024

Smart TVs and device manufacturers provide huge amounts of data on a household level. This level of detail helps DSPs, SSPs, advertisers, and media companies better identify audiences, better value inventory, and avoid wasteful, low-attention inventory. Can you tell us more about that? Download the Attention Marketplace one-sheet:

Viewability 52

Viewability Manufacturing Ad Inventory Impressions 52

Ad Monsters

MARCH 2, 2023

The phrase stems from the industrial manufacturing facility concept, where a clean room was a controlled area to minimize contamination and maintain the integrity of the product. It is not just another ETL (Extract, Transform, and Load) machine.

Manufacturing 90

Manufacturing Audience Advertising Marketing 90

Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. By providing brands with precision audience targeting, comprehensive reporting and the flexibility to change out ad creative when needed (among other benefits), CTV has transformed television into a performance advertising channel akin to social media and search.

Advertising 101

Advertising Ad Server Manufacturing Brand Awareness 101

Martech Series

JUNE 24, 2022

B2B video marketing is a part of a typical B2B content marketing strategy that involves planning, creating, and sharing your content in video format with your B2B target audience. It is an impressive feat for the company, which only specializes in manufacturing computer chips. What is B2B video marketing?

Marketing 126

Marketing Manufacturing Audience ROI 126

Clearcode

NOVEMBER 6, 2023

With a staggering $45 billion US retail media market , retailers are attempting to seize the golden opportunity that retail media presents to not only cater to evolving consumer preferences, but also open up new avenues for advertisers seeking to engage with their most coveted audiences.

Retail 90

Retail Media Advertising Manufacturing 90

AdvertiseMint

SEPTEMBER 10, 2023

How To Do Market Research Market research is a crucial step in understanding your target audience and competition. Identify your target audience: Determine who your ideal customers are. Conduct surveys, interviews, focus groups, or online questionnaires to gather firsthand information from your target audience.

Shipping 52

Shipping Manufacturing Retail ROI 52

Martech Series

SEPTEMBER 21, 2022

“Podcasting is such a powerful way to engage an audience, and we are delighted to welcome Alex and Commerce Talks to Seamless”— Joseph Ridley, General Manager, Terrapinn.

Manufacturing 88

Manufacturing Retail MarTech Audience 88

Basis

JANUARY 26, 2024

Take the opportunity to test the effectiveness of activating your customers’ first-party data , using data modeling to create look-a-like audiences , and enhancing ad relevance with contextual targeting. The reality is that DOOH and dynamic podcast advertising have consolidated their ad supply, making the inventory seamlessly available.

Advertising 78

Advertising Marketing Cookies Impressions 78

Fuel Lines

OCTOBER 5, 2017

A lack of positioning creates many problems such as: No positioning usually means there is no clear target audience and thus little awareness or appeal for an agency’s services. Without positioning and a clear target audience agencies lack focus in every day task s such as who to hire, what to read, what events to attend, etc.

Agency 265

Agency Manufacturing Audience Communications 265

AdvertiseMint

SEPTEMBER 4, 2023

Private label sellers: They create brands and source products from manufacturers or wholesalers. A manufacturer makes the product, and another company puts its name on it, advertises it, and sells it. Wholesale sellers: Wholesale sellers purchase products in bulk from manufacturers or authorized distributors and sell them on Amazon.

Shipping 52

Shipping Manufacturing Conversion Rate Conversion 52

Martech

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing.

SEO 112

SEO Machine Learning Manufacturing MarTech 112

Martech

JULY 14, 2023

Review, edit, and personalize AI results to put content in your own voice and ensure it benefits your target audience. Of course, defining your target audience also guides you. The open-source software is on thousands of devices, but the quality varies widely by manufacturer and product.) Use the bullets to form an outline.

Audience 93

Audience Manufacturing SEO Marketing 93

AdvertiseMint

SEPTEMBER 6, 2023

The Amazon wholesale business involves purchasing products in bulk from manufacturers or authorized distributors and reselling them on Amazon. You can attend trade shows, browse online directories, or contact manufacturers directly. What is Wholesale Selling on Amazon? Consult with a legal professional if needed. Source products.

Manufacturing 52

Manufacturing Retail Shipping Marketing 52