Horizon Media and Magnite ink SPO deal to consolidate buys, focus on CTV
Digiday
NOVEMBER 13, 2022
“[We need] to create economies of scale to get to a more transparent place, with more efficiency for our accounts in the form of CPM savings and take rate reductions,” Stone told Digiday. Demand-side platforms use an algorithm to streamline with the supply-side platforms. Horizon Media wields some $9.5
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