Digiday

APRIL 16, 2023

Magnite has unveiled ClearLine, an offering that provides media buyers with access to “premium video inventory” without the need for a demand-side platform. SpringServe, our video ad server, is the foundation for ClearLine. That’s correct.

Demand Side Platform 68

Demand Side Platform Advertising Ad Tech Ad Server 68

Clearcode

AUGUST 13, 2023

Mobile apps serve ads through the use of a software-development kit (SDK), meaning that developers have to integrate the given AdTech vendor’s SDK into their app. Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. How Are In-App Ads Served?

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Basis

APRIL 24, 2023

DOOH has also brought us innovative new ways of advertising, particularly using video. You know those little screens that keep you entertained in the back of a taxicab? Here are some key stats marketers should know about pDOOH: In 2022, pDOOH ad spend grew 133.2% Or that play above the pump at a gas station? YoY in the US.

Advertising 62

Advertising Demand Side Platform Pop-Up Audience 62

Basis

APRIL 24, 2023

DOOH has also brought us innovative new ways of advertising, particularly using video. You know those little screens that keep you entertained in the back of a taxicab? Here are some key stats marketers should know about pDOOH: In 2022, pDOOH ad spend grew 133.2% Or that play above the pump at a gas station? YoY in the US.

Advertising 52

Advertising Demand Side Platform Pop-Up Audience 52

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? 5 Best In-App Advertising Platforms for Publishers and Developers 1. Marketplace 2. How Does In-App Advertising Work?

Advertising 54

Advertising CPM Mobile Ads CPC 54

VideoWeek

APRIL 26, 2024

For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter. The research showed that the UK digital ad market grew 11 percent YoY, reaching £29.6 billion in 2023.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

VideoWeek

FEBRUARY 16, 2024

” The Week in Tech X to Let Advertisers Target Individual Creator’s Videos X (formerly Twitter) is adding new targeting features for video ads running on creator content, the social media company announced on Monday. The tools will be available later this month. FreeWheel acquired the Beeswax DSP in 2020.

Marketing 52

Marketing Media Entertainment Agency 52

AdvertiseMint

JANUARY 24, 2024

Programmatic advertising is generally used by larger industries such as airline advertising , automotive advertising , bank and financial services advertising , beauty and cosmetics advertising and entertainment advertising. Plus, you can manage your digital ad space easily and quickly with programmatic platforms.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Brid.tv

AUGUST 31, 2022

And if you’re using video ads to monetize your website , this is the logical next move in expanding your business. Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher?

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Digiday

MAY 2, 2023

The future in review The future in review Digiday’s Future of TV Week is in the past and with it the debut of “The Future of TV,” a five-part video series on the TV, streaming and digital video ad business. How traditional TV vs. streaming ad spend might trend this year. The series covered a lot of ground.

Ad Tech 52

Ad Tech Demand Side Platform Audience Agency 52

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. Read on VideoWeek. billion, up 4.9

Ad Tech 98

Ad Tech Ad Server Media Agency 98

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Digiday

FEBRUARY 14, 2023

Often the issue is that individual viewers are overexposed to seeing the same ad too many times in a given week. Typically advertisers try to limit their video ads from being shown to the same person to two to three exposures per week, though some brand categories can extend the range to four, said Greenberger.

Advertising 66

Advertising Demand Side Platform Agency Ad Tech 66

Monetize More

MAY 16, 2023

While Disney Plus initially launched as an ad-free platform, the introduction of ads is expected to generate additional revenue streams and help offset the costs of producing high-quality content. The acquisition of other major entertainment companies, such as 21st Century Fox, has further solidified its position.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

Adtelligent

OCTOBER 6, 2021

Real-time bidding is a technology that provides each auction participant an equal opportunity to win in the programmatic auction for the ad inventory, with the highest winning bid. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Monetize More

JANUARY 18, 2023

The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. With SSP’s, a bidding environment was created to help publishers extract the most revenue possible for their ad inventories.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

InMobi

SEPTEMBER 30, 2019

And, there’s a key difference in how someone would interact with an entertainment app with wide, popular appeal versus the more niche apps today that tend to provide a more concrete utility. Some down-funnel demand-side platforms ensure marketing are paying only for those that actually use their app. In the U.S.,

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Digiday

NOVEMBER 22, 2022

Historically, 70% of CTV ads were purchased directly from streaming ad sellers through old-school insertion orders, and the remaining 30% were purchased programmatically through third parties, such as via demand-side platforms. But in Q3, the split was 60-40. What we’ve heard. <100: Number of U.S.

Impressions 66

Impressions Demand Side Platform Advertising Entertainment 66

VideoWeek

MARCH 17, 2023

Azerion Co-CEO Steps Down During Shareholder Investigation Gaming and entertainment holding company Azerion saw its co-CEO and founder step aside this week, while the firm undergoes investigation by the Dutch Authority for the Financial Markets (AFM). million year-on-year to £84.1 million, though profits rose thanks to cost cutting measures.

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

VideoWeek

AUGUST 12, 2022

The broadcaster said these results were positive, given that ad revenues in Q2 last year were particularly strong, and in light of the current global macroeconomic context. In Q4 of 2021, 47 percent of US video advertisers invested all their video spend in YouTube, while in Q1 this year, that number had risen to 60 percent.

Advertising 98

Advertising GDPR Banner Healthcare 98

MNTN

FEBRUARY 6, 2024

Premium Video on Demand (PVOD) Premium Video on Demand (PVOD) is a video distribution model where viewers can rent or purchase movies or TV shows that have just been released to home entertainment platforms before they are available on subscription-based video on demand (SVOD) or traditional physical media like DVDs or Blu-ray discs.

Advertising 98

Advertising Retargeting CPA Audience 98

VideoWeek

JULY 18, 2022

” Dentsu still predicts a strong year for video – forecasting digital video ad spend growth of 23.4 Meanwhile television ad spend growth is expected to sit at 3.6 percent, and broadcaster video on demand (BVOD) is up by 16.0 BBC Appoints Kalpna Patel-Knight as Head of Entertainment.

Media 52

Media Ad Tech Agency Demand Side Platform 52

Digiday

APRIL 24, 2023

Tubi, seemingly in an effort to extend its audience base further, was the only platform that said its device availability included Enseo, a technology company that provides in-room entertainment capabilities for the service industry, including hotels and senior living facilities.

Audience 66

Audience Agency Advertising Ad Exchange 66

VideoWeek

MAY 26, 2023

ShowHeroes Launches Voice-Activated CTV Ad Video ad tech business ShowHeroes launched its ‘Voice Command Branded Player’ this week, an actionable CTV ad that features a text element and custom audio command. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.”

Viewability 52

Viewability Non-Profit Agency Ad Tech 52