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Most viewed video ads: When the commercials are more entertaining than the broadcast – Super Bowl LV

illumin

Putting a spin on ads we’re used to seeing, the first Super Bowl to air since the Coronavirus hit did not feature mask-clad actors, social distancing, or the phrase “unprecedented times”. In fact, the Super Bowl’s Most Viewed Video Ads were ruled by the winners of the pandemic, who swept it under the rug to […].

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Enhancing Engagement: Unleashing the Potential of Video Ads for Mobile Devices

Smarty Ads

In an era dominated by smartphones and a constant thirst for on-demand content, mobile video advertising has emerged as a formidable force in the marketing world. With the ability to captivate audiences in the palm of their hands, businesses are harnessing the power of mobile video ads to engage, entertain,

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Doubling video ad revenue with AdOps: Monday’s daily brief

Martech

How Jagran New Media doubled video ad revenue with a managed AdOps service. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. Just like they are surely clicking on the button to ask apps to track them.

Video Ads 117
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Marketer’s Guide to CTV Video Ad Specs & Formats (2024)

MNTN

Highlight your brand at the beginning and end of the ad, and pair on-screen text with dialogue or a strong voiceover to reinforce your message. Roku With its large audience and presence as a staple in many modern home entertainment centers, Roku is perfect for personalized and impactful ad placements.

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How Jagran New Media doubled video ad revenue with a managed AdOps service

Martech

He wanted to increase video ad revenue by taking full control of Jagran’s video ad serving infrastructure. . Jagran runs and manages premium sites for news and current events, entertainment and education. Jagran partnered with Aniview, a video ad player solution, to manage their AdOps needs internally.

Video Ads 106
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Marketer’s Guide to CTV Video Ad Specs & Formats (2024)

MNTN

Highlight your brand at the beginning and end of the ad, and pair on-screen text with dialogue or a strong voiceover to reinforce your message. Roku With its large audience and presence as a staple in many modern home entertainment centers, Roku is perfect for personalized and impactful ad placements.

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Omdia Research Reveals TikTok Advertising Revenues Will Exceed Meta and Youtube’s Combined Video Ad Revenues by 2027

Martech Series

. “Advertisers are beginning to move away from META and YouTube and towards TikTok to reach their vast follower base,” said Maria Rua Aguete Senior Director in Omdia’s Media and Entertainment practice group. Our trackers for social media viewing time show that consumers spent more than half an hour on TikTok in 2022.