Ad Targeting Demand Side Platform Entertainment Video Ads 
VideoWeek
JUNE 16, 2023
The industry forum aims to proactively engage with consumers, platforms, regulators and media. The founding members (including Vevo, Scripps and Chicken Soup for the Soul Entertainment) offer over 2,200 independent streaming touchpoints, according to the ISA. Drizly meanwhile will run video ads in search results.
Brid.tv
DECEMBER 20, 2022
Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? 5 Best In-App Advertising Platforms for Publishers and Developers 1. Marketplace 2. How Does In-App Advertising Work?
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VideoWeek
APRIL 26, 2024
For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter. The research showed that the UK digital ad market grew 11 percent YoY, reaching £29.6 billion in 2023.
Clearcode
SEPTEMBER 20, 2023
Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?
Monetize More
MAY 16, 2023
While Disney Plus initially launched as an ad-free platform, the introduction of ads is expected to generate additional revenue streams and help offset the costs of producing high-quality content. The acquisition of other major entertainment companies, such as 21st Century Fox, has further solidified its position.
VideoWeek
NOVEMBER 3, 2023
. “We have begun restructuring our top-line leadership teams across editorial content, audience development and video to solidify their place at the center and heart of the company,” said the internal memo, as reported by Variety. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.
Clearcode
APRIL 21, 2023
This can include news articles, educational material, as well as video entertainment and live sporting content. Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO).
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