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Entertainment Media’s Impact on Electric Vehicles Through Strategic Product Placement

Aronson Ads

Entertainment media has a huge influence on our culture in a myriad of ways, from how we view the world, to our values, to the way we interact with each other. Entertainment media can be found in the form of books, songs, TV shows, films, plays, podcasts, social media, art exhibitions, and so much more.

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Continuum and Plato Announce Strategic Partnership for Web3 Powered Data Intelligence & Content Syndication

Martech Series

The partnership is focused at extending the both companies active Web3 communities via increased brand awareness, engagement and vertical data intelligence using Plato’s content distribution and syndication network. Marketing Technology News: BLOCKBOARD Partners With FreeWheel to Expand Premium Video Access. Kristina Bruhahn.

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Why McDonald’s and Coca-Cola still see gaming as an experimental marketing channel

Digiday

Despite the rise of gaming and esports as an entertainment channel in recent years, McDonald’s and Coca-Cola are still determining exactly which key performance metrics signal success among the gaming audience. For McDonald’s and Coca-Cola, gaming is still an experimental playing field going into 2024.

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Top Marketing Strategies to Boost Your Business

Ad Rants

Whether you're looking to increase brand awareness or drive more sales, these tactics will help you achieve your goals. While many brands and businesses use social media to drive traffic to their website, what you should aim to do with social media is grow your brand's awareness, and one easy way to do this is by buying GMX accounts.

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MANTA Strengthens Executive Leadership Team with Appointment of Nancy Louisnord as Chief Marketing Officer

Martech Series

Louisnord will be responsible for driving the company’s product marketing strategy and global marketing initiatives as it looks to increase product and brand awareness. Marketing Technology News: Entertainment Technology Company StoryFit Closes $5.5 Million in Series A Funding.

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Google favors helpful content over search engine-first in new update

Martech

These may include arts and entertainment, for example, where links lead to aggregated content from third-party sources (such as film reviews) rather than original content. Brands want to see high search rankings for their content for purposes — obviously — of brand awareness, product discovery and customer acquisition.

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Mobile Monday: How Product Is Driving Streaming Video Consolidation

Digital Turbine

Jumpstart your week here: The streaming industry has transformed the way we live, offering audiences more entertainment options than ever. As the industry becomes more crowded, it’s natural for brands to fight harder to stay relevant. In our BRAG Brand Insights , we discussed how HBO Max and discovery+ are very different brands.