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Opening the Door to The Shade Room

Adweek

For many of us, discussing celebrity news and pop culture is entertaining. The enjoyment of keeping up with the whereabouts of our favorite celebrities is intriguing. Finding others who shared the same interest of entertainment news was difficult before social media today.

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The Brand Home Is the Flagship Store’s Next Evolution

Adweek

Then the pop-up merged brand and retail to provide entertaining, blink-and-you'll-miss-it occasions to wow customers. There was the era of the flagship store, when the likes of Nike, Apple and Topshop blazed a trail of destinations that heightened the shopping experience. Now, we have.

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“If They Ban TikTok, Something Else Will Pop Up” – Q&A with team5pm’s Jelmer Wind

VideoWeek

So the way those brands are looking at branded content is changing compared to the TV world, where it was always related to entertainment, more or less. It doesn’t concern us because I’m pretty sure that if they ban TikTok, something else will pop up. Is the prospect of a TikTok ban a concern to your business?

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Ripple Signs Second Wave of Creators, Bringing Entertainment and Media NFT Projects to the XRP Ledger

Martech Series

The independent creators focused on building functional use cases in entertainment and media on the XRP Ledger include: 9LEVEL9: A metaverse experience that provides a unique “front row seat” to live and virtual concerts, productions, conferences, and award shows through NFT tickets.

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Podcasts are at the center of cultural moments: Why advertisers and publishers need to tap into the medium in 2024

Digiday

In addition to an explosion of social media posts unpacking the film’s themes, the entertainment and pop culture spheres buzzed with Barbie-focused hot takes. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Barbie’ painted the digital world pink, too.

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The best Super Bowl ads of 2024

illumin

Super Bowl Sunday has come and gone and that means it’s time to wrap up some of the best ads of the big game. Every marketer knows that the Super Bowl is the biggest showcase for advertisers in the US, making for some of the most exciting and entertaining ads of the year. million viewers watching at home.

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POPS Partners with InMobi to Deliver Delightful Video Ad Experiences on Mobile 

InMobi

POPS , the leading digital entertainment company from Southeast Asia, has partnered with InMobi for monetization in Vietnam. The entertainment app, in partnership with InMobi, intends to help advertisers reach their audiences through an always-on device: the mobile and the most engaging ad format: video.

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