Martech

OCTOBER 22, 2021

He wanted to increase video ad revenue by taking full control of Jagran’s video ad serving infrastructure. . Jagran runs and manages premium sites for news and current events, entertainment and education. Jagran partnered with Aniview, a video ad player solution, to manage their AdOps needs internally.

Video Ads 100

Video Ads Ad Server Media Ad network 100

VideoWeek

FEBRUARY 29, 2024

Paramount’s quarterly revenues slid by 6 percent YoY (in line with WBD’s 7 percent drop), pulled down by a 15 percent slump in linear ad revenues. But Paramount CEO Bob Bakish pointed to an optimistic scatter market, that is ad inventory not purchased at the Upfronts but closer to the air date.

Shipping 59

Shipping Ad Inventory Entertainment Media 59

Monetize More

MAY 16, 2023

While Disney Plus initially launched as an ad-free platform, the introduction of ads is expected to generate additional revenue streams and help offset the costs of producing high-quality content. The acquisition of other major entertainment companies, such as 21st Century Fox, has further solidified its position.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

MNTN

MARCH 16, 2023

This past weekend marked one of the biggest nights of the year for the entertainment industry, the Academy Awards. The Academy Awards Boasted Increased Viewership and an Ad Inventory Sellout Despite not being available on streaming, the Oscars still drove notable viewership.

Ad Inventory 98

Ad Inventory Audience Entertainment Advertising 98

Martech Series

OCTOBER 31, 2022

Publishers using Taboola Header Bidding generate incremental revenue from existing display ads inventory and to date, top publishers McClatchy, Ströer, iMedia and many others are already live. Publishers benefit from Taboola Header Bidding by driving significantly more monetization with their existing display ad units.

Header Bidding 52

Header Bidding Ad Inventory Native Advertising Finance 52

Digiday

JANUARY 22, 2023

Underpinning Disney’s streaming ad tech expansion is the Disney Ad Server, which stems from the company taking full control of Hulu and its ad server in 2019. Disney’s ad server already powers 100% of Hulu’s and Disney+’s ad platforms in the U.S.,

Ad Targeting 77

Ad Targeting Ad Server Geo targeting Ad Tech 77

MNTN

AUGUST 17, 2022

The addition of ad-tiers allows them general access to two of the largest streaming audiences, helping them expand their reach and access to premium ad inventory. Despite this backlash to the news, many streamers have admitted that when the time comes they will be willing to watch ads for a price reduction.

Entertainment 98

Entertainment Ad Inventory Advertising Audience 98

Monetize More

DECEMBER 29, 2022

For instance, you might notice later that skippable ad insertions are fetching lower CPMs (let’s say around $9.99). They yield remarkably greater engagement and hence net similar revenues for the ad inventory. Try going for the former alternative if you want to develop a devoted and active community of consumers.

Video Ads 97

Video Ads Pop-Up Conversion Rate Affiliates 97

Martech Series

JUNE 9, 2022

. “We believe this is the future of ad-supported television — and our latest FAST report confirms it.” ” FAST ad opportunities are on the rise. Since Q1 2021, ad opportunities have increased by 110%, indicating that more viewers are watching the content and ads, and ad slots are being used more effectively.

Advertising 82

Advertising Impressions Ad Inventory Audience 82

Digiday

FEBRUARY 13, 2023

” To play using these mods, players must navigate through Overwolf’s launcher application, which the company has leveraged as ad inventory for brands such as Procter & Gamble and Hulu.

Pop-Up 64

Pop-Up Banner Ad Inventory Entertainment 64

Digiday

OCTOBER 10, 2022

The DMV newsletter will include content from the Metro desk, as well as other stories for a local audience, such as sports, lifestyle and entertainment articles. Ad inventory for The 7 DMV will mirror the units available in the flagship newsletter, which tends to include a presenting sponsor and one to two ads.

Viewability 71

Viewability Ad Inventory Audience Cookies 71

InMobi

APRIL 20, 2021

Sudhanshu Saxena, Director, Supply and DSP Partnerships, SEA, InMobi, adds, “iQiyi International has a diverse consumer base comprising of a wide range of female users, of which a majority are young audiences aged between 18 to 35.

Fill rate 52

Fill rate Rich Media Banner Ad Inventory 52

Martech

DECEMBER 29, 2022

Advertisers will experiment with new ad formats, as well as how they support CTV campaigns on other platforms. “We Changes in adtech tend to initiate from the economic power of the buy-side and then get pushed through the ecosystem,” said Curt Larson, Chief Product Officer at omnichannel ad exchange Sharethrough.

Media 114

Media Advertising Audience Ad Exchange 114

Martech Series

SEPTEMBER 13, 2022

On the receiving end of the majority of these ad fraud attacks are companies in the mobile gaming industry. This number is followed closely by entertainment and e-commerce apps at 32.46% and 36.64%, respectively. Early signs of ad fraud on your ad campaigns.

CPA 64

CPA Affiliates Conversion Retargeting 64

Martech Series

OCTOBER 3, 2022

saw better than average performance on campaigns transacted through FuboTV’s ad inventory. Cost per action (CPA) was reduced by 9%, conversion rate was 25% stronger and return on ad spend (ROAS) improved by 14% when compared to overall average campaign performance.

Advertising 71

Advertising CPA Conversion Rate Impressions 71

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. Monetize your video ad inventory with a reliable video ad provider. Native Ads.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Smart-Hub

OCTOBER 20, 2023

In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. People simply pull off the cords for wireless content viewing.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Digiday

MARCH 15, 2023

Every brand of a certain scale will advertise on TV; they don’t try and build their own entertainment content, necessarily,” he said. Digiday: Roblox’s decision to crack down on third-party advertising networks is a blow to the in-game advertising industry, which already struggles from its lack of premium inventory.

Ad Inventory 59

Ad Inventory Ad network Entertainment Advertising 59

VideoWeek

FEBRUARY 16, 2024

“The Beeswax Inventory Desk delivers a curated package of premium video ad inventory to meet campaign objectives with automation and efficiency,” said the company. Zee Files Revenue Loss After Abandoned Sony Merger Zee Entertainment, an Indian media company, has filed a 3 percent YoY revenue loss for the latest quarter.

Marketing 52

Marketing Media Entertainment Agency 52

Digiday

FEBRUARY 2, 2023

If they’re going opportunistically, they can create their experiences — like their website, their app or curbside pickup —- and use a partner to augment that and offer ad inventory. But if it’s strategic, their ad business needs to be integrated and at the table from the first conversation.

Retail 55

Retail Media Retargeting Ad Inventory 55

VideoWeek

APRIL 5, 2024

Captify Brings Search Data to Magnite SSP Captify, a search intelligence company, has partnered with Magnite, a supply-side platform (SSP), to bring search intent data to programmatic CTV ad inventory. The partnership enables programmatic advertisers to address CTV audiences based on consumer intent.

Ad Tech 59

Ad Tech Media Agency Audience 59

MNTN

AUGUST 4, 2022

And with the advent of streaming, both are less likely to be watching reruns in the middle of the day over streaming their own entertainment. Even if you’re a firm with a larger budget that can afford ad inventory throughout the evening, you’re just spending more money still hoping to be seen.

Advertising 52

Advertising Audience Ad Inventory Entertainment 52

VideoWeek

APRIL 19, 2024

Inventory volume doesn’t just come down to number of subscribers – how much content these subscribers watch is also key, especially in streaming environments with lower ad loads.

Media 52

Media Pop-Up Agency Advertising 52

Digiday

JANUARY 31, 2023

Granted, Snapchat’s ad prices are not extortionate in the current wave of media inflation. For instance, in the third quarter, the cost to buy 1,000 impressions of ad inventory on Snapchat was 30% compared to Meta for the average advertiser, per agency Tinuiti.

Advertising 65

Advertising Impressions Agency Banner 65

VideoWeek

MAY 12, 2023

With a performance-based model, creators can focus on the content that’s resonating with their audiences and helping them grow; advertisers get access to more ad inventory to reach more people; and people get a more consistent viewing experience with more relevant ads,” Meta said in a blog post. Captify, IRIS.TV

Advertising 52

Advertising Entertainment Media Non-Profit 52

Brid.tv

DECEMBER 28, 2022

For instance, subscription models are the best choice for entertainment apps such as OTT streaming services. Marketplace allows publishers to easily monetize their apps and content through an array of mobile ad formats, including mobile video advertising and display ads. What Type of App Do You Have? Who Is Your Target Audience?

Non-Profit 52

Non-Profit Affiliates Mobile Ads Video Ads 52

Clearcode

AUGUST 13, 2023

Mobile apps serve ads through the use of a software-development kit (SDK), meaning that developers have to integrate the given AdTech vendor’s SDK into their app. Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. So, how does the whole system work exactly?

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Digital Remedy

JANUARY 11, 2023

According to one Hub Entertainment Research study, 57% of U.S. consumers prefer watching ads and paying $4-$5 less for a streaming service versus paying for an ad-free plan with a heftier price tag. At launch, Netflix with ads has seen overwhelming interest from marketers and ad-buying agencies worldwide.

Brand Awareness 52

Brand Awareness Non-Profit Audience Impressions 52

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Digiday

FEBRUARY 22, 2023

Numbers to know $388 Million : The amount Penn Entertainment paid to buy the remaining stake of Barstool Sports, which the gambling operator now fully owns. In total, Penn Entertainment spent $551 million on the digital media company. 10%: The percentage of NPR’s 1,100 staffers that will be impacted by layoffs.

Media 64

Media Non-Profit Conversion SEO 64

InMobi

MAY 21, 2019

In 2022, less than 25 percent of all ad spending will be devoted to TV, while close to 48 percent will go towards mobile. Entertainment, travel and productivity apps are commonly uninstalled after a month, while social media, gaming and finance apps tend to stay on phones for longer. in Q1 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

VideoWeek

DECEMBER 15, 2023

DoubleVerify and IAS Bring Brand Safety Measurement to YouTube Shorts YouTube has introduced media measurement capabilities from DoubleVerify (DV) and Integral Ad Science (IAS) to its Shorts product. Both companies will assess brand safety and suitability on YouTube Shorts videos, ensuring the associated ad inventory meets GARM standards.

Ad Tech 52

Ad Tech Media Agency Retail 52

Basis

NOVEMBER 2, 2022

It allows advertisers to access advertising inventory within on-demand content and to target ads to specific households and demographic groups. Ad-supported video-on-demand describes streaming and other on-demand services that offer ad inventory to media buyers. app store (Apple, Google Play, etc.),

Advertising 82

Advertising Viewability Demand Side Platform Video Ads 82

InMobi

JULY 15, 2016

Its ubiquitous presence in almost every waking moment of our day has made us enthralled fans of this small powerhouse of information, entertainment and utility. With so much time being spent in the feed environment, investing in native ads is a foregone conclusion. The mobile device is an indispensable screen in a consumer’s life.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

VideoWeek

OCTOBER 1, 2022

The streaming company has been building up its game business and now seeks to rely less on third-party developers by building its own games without ads or in-app purchases. Parsons most recently worked as head of publishing at digital entertainment and media platform Azerion UK. The Week in TV. The Week for Publishers.

Agency 52

Agency Media Non-Profit Retail 52

VideoWeek

MARCH 3, 2023

Digital Drives ITV Revenue Growth as TV Ad Sales Fall ITV’s revenues were up 7 percent YoY in 2022, reaching £4.435 billion. While the tough ad market saw media and entertainment revenues fall 1 percent, digital revenues rose 18 percent, meaning total ad revenue dropped by 1 percent over the year.

Advertising 52

Advertising Marketing Retail Ad Tech 52

InMobi

AUGUST 9, 2017

Mobile remarketing is an important lever in building customer loyalty and lifetime value for a wide range of performance marketers and app developers including, but not limited to - retail, gaming, on-demand services such as taxi, entertainment and travel verticals.

Retargeting 52

Retargeting Ad network Retail Cookies 52