Digiday

JUNE 23, 2022

The concept of the video production process is very different from the production process for rich media display ads,” said Marwan Soghaier, Chief Product Officer at MNTN. “TV There are things already in play in the world of entertaining and animation and whatnot that will easily and quickly find their way into advertising.

Marketing 68

Marketing Video Ads Rich Media Fashion 68

InMobi

JULY 15, 2016

Its ubiquitous presence in almost every waking moment of our day has made us enthralled fans of this small powerhouse of information, entertainment and utility. It is no surprise then that mobile has become a core component of every media planners strategy. are used to build the rich media creatives.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

InMobi

MARCH 31, 2016

Rich media can bring that exciting experience of discovering a coupon to the customer even on mobile. Mobile devices are packed with sensors that rich media can rely on to deliver a great ad experience. Rich media ads go far beyond just 'gamification' - it takes the customer into an exciting shopping world.

Retail 52

Retail Rich Media Native Advertising Media 52

MNTN

JUNE 16, 2022

Generating a lot of video ads—or TV ads—has a different set of challenges as generating a lot of rich media for display advertising.” There are things in play that started in the world of entertainment and animation that will quickly find its way into advertising.”. There’s a lot of things going on right now,” said Soghaier.

Rich Media 52

Rich Media Display Advertising Entertainment Video Ads 52

Smart-Hub

OCTOBER 20, 2023

In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. People simply pull off the cords for wireless content viewing.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

InMobi

AUGUST 28, 2012

Samsung partnered with InMobi to create a high-engagement HTML5 ad unit and deliver a truly innovative and effective mobile rich media campaign. Engagement levels on the rich media ad-unit were clocked at an impressive 3 and 5 minutes (respectively, for smartphones and iPads) on average.

Rich Media 40

Rich Media Education Entertainment Impressions 40

InMobi

AUGUST 9, 2013

Another leading European casual game developer saw a 7X increase in conversions while promoting their app using a rich media interstitial ad. For instance, a leading hotel chain saw as much as 25x increase in the number of video views when using interstitials.

Conversion 52

Conversion Mobile Ads Banner Rich Media 52

MobileAds

JANUARY 20, 2021

Can offer animated and interactive rich media content. Sample mobile expandable ad with a combination of rich media like video, photo gallery, and social feeds. The expandable ad is a type of rich media ad, but can be seen as a combination of banner and interstitial ads. Pros of Interstitial Ads.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

MAY 1, 2020

For our second interview, I sat down with Robyn Meyers, InMobi North America’s Vice President of West Coast Brand Partnerships, to discuss the current state of entertainment and streaming during the COVID-19 pandemic. Awesome, so today I definitely wanted to dive into what's happening in the media and entertainment space.

Entertainment 52

Entertainment Retargeting Audience Media 52

Brid.tv

JULY 3, 2023

Hosting costs — with large volumes of user-generated content, especially rich media , publishers will have to employ a hosting platform. Our exclusive library of brand-safe original videos caters to various niches such as food, parenting, home & living, fashion, entertainment, and similar.

SEO 52

SEO Rich Media Fashion Media 52

InMobi

SEPTEMBER 30, 2019

And, there’s a key difference in how someone would interact with an entertainment app with wide, popular appeal versus the more niche apps today that tend to provide a more concrete utility. This is why interactive, rich media creatives are on the rise. In the U.S.,

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

MAY 12, 2015

Great mobile ads don’t just look pretty; they grab consumers’ attention and proceed to both inform and entertain. With the lovely Rachel Riley as quiz-host, the rich-media experience educated users about financial trivia in a fun, informative, and memorable way.

Rich Media 52

Rich Media Mobile Ads Education Entertainment 52

Clearcode

AUGUST 13, 2023

Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. Gaming, social, utility, and entertainment companies are quite dependent on in-app advertising (IAA). Starting with a teaser banner (320×50 pixels), they then expand to 320×480 pixels after being clicked on by the user.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

InMobi

NOVEMBER 30, 2012

Yesterday evening was the seventh Mobile Entertainment awards held in London at the Royal Garden Hotel. Utilising GSMA Mobile Media Metrics, InMobi has integrated its publisher database with ComScore data, allowing advertisers a mobile-first opportunity to target campaigns by vertical, demographic and audience.

Ad network 40

Ad network Mobile Ads Rich Media Entertainment 40

Basis

FEBRUARY 23, 2023

Twenty years ago, when I first started in the advertising industry, the most significant innovations were around rich media advertising, ad serving, and search. Ryan Manchee : I’m absolutely fascinated. Mobile was nascent, and dial up was still commonplace.

Advertising 83

Advertising Machine Learning Conversion Rich Media 83

Brid.tv

DECEMBER 20, 2022

In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. Playable ads are a type of rich media ads. It features a wide range of ad formats, including rich media and custom native ads. How Does In-App Advertising Work? Playable Ads. Playable Ad.

Advertising 54

Advertising CPM Mobile Ads CPC 54

InMobi

SEPTEMBER 7, 2016

In fact, the InMobi network shows that combining mobile video with rich media doubles the time spent on the ad unit and drives phenomenal brand engagement for advertisers.

Video Ads 52

Video Ads Rich Media Banner Display Advertising 52

InMobi

JULY 3, 2013

1) Advertisers advantage: More real estate and better display can be leveraged to serve a mix of HD Banner and Rich Media ads optimized for tablet sizes to provide users with multiple options to engage with the ad that not only generates more clicks, but builds an image that ensures high quality and great user experience.

Real Estate 40

Real Estate Rich Media ROI Entertainment 40

VideoWeek

JULY 18, 2022

The pair said the collaboration enables marketers to reach Azerion’s audiences at scale via brand-safe, diverse inventory – including rich-media, native advertising, video and in-gaming through mobile, tablet, desktop and CTV. BBC Appoints Kalpna Patel-Knight as Head of Entertainment. The Week in TV.

Media 52

Media Ad Tech Agency Demand Side Platform 52

Ad Beat

JANUARY 1, 2020

While it’s hard to find someone who’s never come across Pokémon GO, the best selling AR mobile game that has millions of users across the globe, it’s important to understand that AR isn’t just about gaming and entertainment.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Lemonads

AUGUST 15, 2021

Remember, you can choose an industry as broad as entertainment or specialize in a unique niche like sustainable makeup. Images, videos, and other rich media need to be easy to understand and digest. Choose an Industry We’ll start with the most basic steps and assume that you don’t have a site with good SEO at this point.

Affiliates 52

Affiliates SEO Marketing Rich Media 52

VideoWeek

AUGUST 12, 2022

And revenues elsewhere in ProSieben’s entertainment business were up, with income from content production and sales up by 15 percent when adjusted for currency effects. ProSieben has also downgraded its full year forecast, from revenues of €4.6 billion to €4.375 billion.

Advertising 98

Advertising GDPR Banner Healthcare 98

InMobi

APRIL 29, 2014

Marketers should utilize interactive rich media ads, which should be intuitive and unintrusive. These factors are highly attractive to marketers, and they provide them a great opportunity to engage and influence mothers in a highly personalized consumer environment. It is important that marketers engage moms in brand conversations.

Mobile Ads 52

Mobile Ads Geo targeting Education Entertainment 52

Basis

JULY 27, 2023

Twenty years ago, when I first started in the advertising industry, the most significant innovations were around rich media advertising, ad serving, and search. Ryan Manchee : I’m absolutely fascinated. Mobile was nascent, and dial up was still commonplace.

Advertising 52

Advertising Machine Learning Non-Profit Media 52

Lemonads

JUNE 5, 2020

You may also be able to be mysterious, but this usually works best for gaming and entertainment offers. Alluring and Appropriately-Sized Creatives Rich media push notifications can feature images and other creative elements.

Affiliates 52

Affiliates CPA A/B Testing Non-Profit 52

InMobi

JUNE 24, 2012

Research shows that mobile (including tablets) is the preferred medium for communication (social media), entertainment (games, music, video) and consuming information content (sports, news) compared to any other channel. In many ways, TV Prime Time is Prime Time for mobile as well.

Click Through Rate 40

Click Through Rate Rich Media Entertainment Media 40

Ad Beat

NOVEMBER 20, 2019

20% wanted to see more entertaining ‘viral’ style videos. . Videos are usually characterized by high-quality content, and since they’re part of the media mix on any website, they tend to send signals to search engines emphasizing that your platform contains rich media that’s relevant to the most common search requests in a particular domain.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

InMobi

AUGUST 21, 2013

With the wide availability of free WiFi across many airports and in flight WiFi becoming a reality, the brands have tremendous opportunity to reach travelers and keep them entertained. Emerging technologies such as augmented realty, rich media applications are driving dynamic and interactive marketing campaigns.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

Lemonads

JANUARY 8, 2021

You’ll have to conduct extensive research no matter what, but working with an industry you’re passionate about can help transform tedious work into an entertaining and fulfilling experience. In our opinion, the only thing you need to do is ensure that your work with an industry that you find interesting.

Affiliates 52

Affiliates Marketing Conversion Food 52

Brid.tv

JUNE 26, 2023

The platform supports various video units, including instream and outstream ads, rich media ads , and in-banner video ads, so you’ll get plenty of options. With state-of-the-art programmatic video advertising technology and a variety of video ad formats (both desktop and mobile, instream, outstream , in-app video, etc.),

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Basis

NOVEMBER 9, 2022

Thoughts for The Goon’s marketing team: Generate awareness by contextually and keyword targeting relevant content—including local sports coverage, sports apps, and entertainment guides—using flashy creative that matches your athletes’ energy. …Or is it?

Advertising 52

Advertising Retargeting Entertainment Rich Media 52

InMobi

JULY 20, 2020

Myth #2: Users Spend Most of Their Time Engaging Only with the Largest Social Media Apps Over the last few years, mobile users have been spending more time outside of the “Walled Garden” social and communication apps. weather, utilities and more.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Lemonads

JANUARY 4, 2021

Moreover, some push notification providers now allow you to place small thumbnails and other rich media elements that help improve ad functionality and overall user engagement. This is one of the reasons why push notifications are a great option to promote subscription, utility, and entertainment mobile apps.

Affiliates 52

Affiliates Non-Profit eCommerce Entertainment 52

Single Grain

MARCH 6, 2020

It’s chock-full of case studies, examples, rich media and statistics, and it was carefully written and edited to be both entertaining and actionable. Has this ever happened to you: You've worked tirelessly to create a strong, best-in-the-industry blog post.

SEO 138

SEO Rich Media Marketing Entertainment 138

Lemonads

JULY 6, 2020

Some of the most valuable types of content include: Newsletters Newsletters are delivered directly to consumers’ email inbox and it should contain a link to useful as well as entertaining content that’s relevant to your products. To find out more about email marketing, read our article: What is email marketing ?

Conversion 52

Conversion Affiliates Rich Media Audience 52

InMobi

APRIL 23, 2015

Here are some key findings from the report: Top Spenders On Mobile Entertainment was the top vertical, followed by CPG and Telecom. Food & Drink, Social Media, Retail, Technology, Telecom, and Travel were the fastest growing verticals. This report features global and regional data from the InMobi Ad Network in 2014.

Click Through Rate 52

Click Through Rate Advertising Rich Media Food 52

Single Grain

JULY 31, 2019

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. It also won an award at the Effective Mobile Marketing Awards (EMMA) for Most Effective Rich Media Campaign in 2017. 23% of U.S.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100