Digiday

SEPTEMBER 6, 2022

That’s what two-year-old London startup Alkimi Exchange is proposing: a decentralized version of the current ad exchange system. The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. With about $2.3 eMarketer estimates that half of the $57.3

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Monetize More

JUNE 15, 2023

Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. If you’ve grown as a publisher and want to take your ad earnings to the next level, Ad Exchange is the natural progression from Google AdSense.

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Monetize More

FEBRUARY 14, 2023

Opportunities and experiments are available under the Pricing Rules section in GAM, where publishers can access historical data-based ad optimization suggestions and set up experiments on each particular pricing rule. To access Pricing Rules, publishers need to have a mapped Ad Exchange account enabled in their GAM account.

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MNTN

MARCH 14, 2024

While publishers use SSPs to list inventory to make it available programmatically to DSPs, marketers use DSPs to buy that same inventory from those ad exchanges and ad networks. So again, an SSP facilitates digital advertising by automating the sale of ad inventory from publishers to advertisers.

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Smart-Hub

FEBRUARY 16, 2024

Considering this, your ad exchange platform has to support this functionality. Key Components To clarify the header bidding meaning even more, let’s review the core components involved in this process: SSPs, DSPs, and ad exchanges. Ad Exchange Usually, an ad exchange performs as an intermediary between an SSP and DSP.

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Automatad Inc.

NOVEMBER 23, 2023

So, get ready to learn in detail about SSP and unlock the full potential of your ad revenue. Supply-side platforms (SSP) help digital publishers manage, optimize, and sell their ad inventories to demand partners and earn ad revenue. Buying and optimizing ad inventory, audience targeting, and data utilization.

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MNTN

MARCH 12, 2024

Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience. SSP stands for Supply Side Platform and is the other side of the transaction when it comes to programmatic ad buying.

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Martech

APRIL 14, 2022

New values – “ownerdomain” and “managerdomain” – attempt to bring transparency to seller relationships identified through the sellers.json standard in ad exchanges that use the ads.txt protocol. Ads.txt is a protocol that authorizes sellers of digital ad inventory. Get the daily newsletter digital marketers rely on.

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Monetize More

DECEMBER 25, 2022

This post was most recently updated on December 30th, 2022 Publishers who access Ad Exchange demand through SPM are on the verge of transitioning. Small and medium publishers could access Google’s Ad Exchange through MonetizeMore, allowing even a smaller group of advertisers to see their ad inventory.

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MNTN

FEBRUARY 14, 2024

Here are the critical components of that automated process: Demand-Side Platform (DSP) A Demand-Side Platform (DSP) helps advertisers purchase digital ad inventory. In other words, it’s an automated buying platform that buys ad space through an ad exchange for a predetermined price.

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Ad Ops Hero

JANUARY 25, 2021

Sell-side platform (SSP) is technology which connects the publishers to relevant advertisers through ad exchanges. Earlier days, publishers used to sell the ad inventory to the advertisers through direct sales by find the finding the relevant advertisers who were willing to display their ads.

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Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. Also known as a “supply-side platform,” this platform allows publishers to sell their ad impressions to advertisers in real time.

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SODP

JULY 25, 2023

SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.

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SODP

MAY 30, 2023

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? What Is an Ad Exchange?

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Ad Ops Hero

JANUARY 25, 2021

Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. The RTB transaction will be facilitated by the DSP, SSP and Ad Exchanges.

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Oko

NOVEMBER 29, 2023

Ad Refresh enables publishers to increase the size of their ad inventory by creating a new impression after a given delay.

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Basis

JULY 26, 2022

A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video. DSPs are integrated into multiple ad exchanges.

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Automatad Inc.

JANUARY 29, 2023

It means the SSPs , direct DSPs, ad exchanges, and ad networks must respond with their bids within two seconds. Header bidding increases digital publishers’ ad revenue by opening their ad inventory to several demand sources before placing an ad call to Google Ad Manager.

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Ad Ops Hero

JANUARY 27, 2021

Let’s learn what is Demand Side Platform (DSP) used by the advertisers to source the ad inventories from different publishers and effectively utilize their ad budget. Demand Side Platform (DSP) is a platform that helps the advertisers to manage their demand or buy ad inventories from various publishers.

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Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

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Martech Series

DECEMBER 19, 2022

Header bidding is a programmatic media buying that enables publishers and developers to offer their ad inventory to several ad exchanges creating a more competitive ecosystem that optimizes results. A vast number of over half a million apps utilize Start.io’s SDK monthly.

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Automatad Inc.

NOVEMBER 15, 2023

Either you want to know what programmatic native ads are, or you want to know how native ad inventories can be sold programmatically. Supply-side Platforms (SSPs): SSPs enable publishers to offer ad inventory for purchasе by advеrtisеrs through rеal-timе bidding. How do Programmatic Nativе Ad Units Work?

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AdvertiseMint

OCTOBER 24, 2023

A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. As users visit websites, apps, or other digital platforms, available ad spaces or impressions are sent to the ad exchange.

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Ad Monsters

MAY 25, 2023

This includes details about ad placements, ad inventory, and pricing. Increased Revenue Opportunities: Streamlining SPO can ensure that publishers receive the highest bids possible for their ad inventory ultimately increasing ad revenue.

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Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.

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Clearcode

APRIL 26, 2023

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

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Brid.tv

FEBRUARY 26, 2023

However, to achieve a successful video ad monetization strategy, they need to know how to best optimize their ad inventory. While quality triumphs over quantity, essentially, more ads lead to more revenue. Here are some ways in which you can enable more space for ad placements and, in doing so, boost your revenue.

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Monetize More

MAY 19, 2023

If you’re reading this article, then you should be more or less familiar with Google Ad Exchange. Publishers running Ad Exchange (AdX) will most likely already know that it is one of the best ad partners to have in a site’s ad stack. The publisher will end up with no ads serving on his sites.

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Smart-Hub

JANUARY 30, 2024

Fallacies can be very effective, but mostly in the short run, while for publishers, displaying such ads can lead to serious consequences. In this article, we will tell you more about different types of fallacies used in advertising and explain why and how you should care about them as an owner of an ad exchange.

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Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Ad network vs. ad exchange. How does programmatic advertising work?

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Monetize More

JUNE 2, 2022

Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience. Programmatic Advertising Definition: The programmatic Ad Buying procedure involves purchasing ad inventory in an automated manner. Definition.

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Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. Site speed can become a slow killer in the long term especially with publishers having lots of ad inventory.

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Smart-Hub

OCTOBER 15, 2023

In terms of white label products for programmatic, the working principles are the same — as illustrated in the image above, on the example of ad tech. For instance, you need to build an ad exchange as a brand. Build Your Profitable Ad Exchange Business With Us! Build Your Profitable Ad Exchange Business With Us!

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Monetize More

NOVEMBER 29, 2022

Using RTB technology, an advertiser can display the most relevant ads to a highly targeted user base, based on real-time data. Master your ad inventory like the pros with PubGuru University! FOR A LIMITED TIME , get access to our School Of AdSense, Ad Exchange, and Google Ad Manager courses for only $99!

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Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? And how does it make the inventory selling process easier for publishers?

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Martech

FEBRUARY 7, 2024

The implementation of an ad exchange and ad server itself will require significant changes within the programmatic advertising ecosystem, impacting reporting mechanisms, ad rendering and bid decisioning. IAB Tech Lab says this will make bid loss analysis impossible. ” This comes as the U.K.

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