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New Study Indicates Native Advertising Outperforms Other Channels at Boosting Mid-Funnel KPIs

Martech Series

Over a two-year period, Taboola aggregated a series of studies, conducted by Kantar, with about 20 top, global brands across 11 verticals, including personal finance, technology, travel, fashion and entertainment. These brands operate across the U.S., Europe and Latin America.

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13 Benefits of Native Advertising to Amp Your Campaign

Single Grain

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition.

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Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists

Digiday

The company, which creates plant-based meat with proprietary 3D printing technology, leveraged visual and written content to generate brand awareness and collect leads ahead of its launch in Europe. Redefine Meat secured nominations in several categories for its European launch, including Best Use of Video.

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How to Scale Your CBD E-commerce Brand with Innovative CBD Advertising Solutions

PrograMetrix

Though CTV/OTT advertising is most effective for generating brand awareness, it is a proven media channel that separates forward-thinking CBD brands from the competition because few CBD brands are aware that this high-growth advertising channel is available to them. Native Advertising.

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How to Create Winning Snapchat Clothing Ads

Single Grain

This advertising solution has become especially popular among fashion companies and clothing brands, allowing them to create ads to boost their sales. In this post, we’ll show you how to create high-converting Snapchat clothing ads, with examples from fashion brands who are slaying the advertising game.

Fashion 52
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What These Disney Marketing Strategies Can Teach Marketers

Single Grain

This type of digital advertising plays a vital role in Disney’s marketing approach: Disney+’s ability to leverage various advertising channels , both traditional and digital, has allowed it to reach a vast audience.

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23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

Google is getting so good at anticipating users’ intent that it’s now fashioning tailored SERPs with information connected to the user query. billion home and fashion objects and has inspired over 600 million searches on Pinterest’s mobile apps and browser extensions. Since its launch, they have seen a 140% growth in Lens usage.

Marketing 126