Digital Turbine

MARCH 6, 2023

Get a Second Opinion Our insights show that low-cost fashion apps, like SHEIN and Temu, are losing brand trust. Brand Opinion Now, Brand Power Later While consumers are down on fast fashion, they are looking for other options for affordable shopping. SHEIN and Temu both may maintain strong growth despite a lack of brand trust.

Fashion 52

Fashion ROI Audience Media 52

Paleo AdTech

DECEMBER 10, 2023

In “typical Brian” fashion – recalls Michael in this lively interview – O’Kelley told them they were snorkeling a suboptimal reef and should build a bidder. Presumably little of the original code remains, but the ROI on the original Invite investment is staggering.

Media 52

Media Non-Profit Ad Tech Ad Server 52

AdvertiseMint

MARCH 6, 2024

Shopping and Fashion: Ideal for retailers, this category helps target users based on their shopping behaviors and fashion preferences. It can help you enhance engagement, optimize your ROI, build meaningful connections with your audience, and make informed, data-driven decisions.

Food 52

Food Fashion Audience Ad Targeting 52

The Ad Tech Blog

APRIL 1, 2024

Optimize Bid Strategies : Utilize Google’s machine learning capabilities to optimize your bidding strategy for maximum ROI. Choose the Right Ad Formats : Select ad formats that resonate with your audience and align with your campaign goals. What Lies Ahead for Ad Tech?

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Martech

DECEMBER 14, 2023

For the CMO, it translates into more strategic influence and the ability to demonstrate clear ROI on martech investments. For the business, it means more efficient operations, better customer insights and improved agility in responding to market changes. An underutilized Digital Experience Platform (DXP). Fragmented analytics tools.

MarTech 113

MarTech Fashion Retail Communications 113

Martech

JUNE 15, 2023

By implementing these strategies, we can improve the relevance of your ads, increase engagement rates, reduce wasted impressions, and maximize the return on investment (ROI).” Interest-based segmentation: Segments are based on individual interests, such as sports, technology, fashion, entertainment, etc.

Ad Targeting 119

Ad Targeting Demand Side Platform Impressions Audience 119

Martech Series

AUGUST 25, 2022

Cordial has grown its business adding premier retail brands in the fashion, outdoor, travel, and lifestyle industries. One of these global brands, Orveon (a collective of iconic cosmetic brands including Laura Mercier, bareMinerals, and BUXOM) joins Cordial’s existing roster of industry-leading clients using Cordial to witness 250x ROI.

Marketing 87

Marketing Data Management Platform Communications Finance 87

Martech

AUGUST 23, 2023

Consider a mid-sized ecommerce company eager to enhance its digital presence in the sustainable fashion industry. Emphasize ROI. Companies that have astutely integrated their martech tools consistently report elevated levels of customer satisfaction, augmented marketing ROI and streamlined operational efficiency.

MarTech 96

MarTech ROI GDPR Communications 96

Digiday

MARCH 1, 2023

” Moving beyond ROI This doesn’t mean ROI isn’t important anymore, but it is about going beyond that to understand “total sales and however your client wants to talk about that,” Lanzi added. “How are just good old-fashioned awareness metrics moving?” ” Matathia said. ”

Retail 66

Retail Agency Click Through Rate Brand Awareness 66

Martech

DECEMBER 13, 2023

Set good old-fashioned SMART goals (specific, measurable, attainable, relevant and time-bound). If you could have handled it yourself for a higher ROI, you would have done so. Maintain that focus for each initiative and campaign you’ll execute with your content creators.

Communications 79

Communications Shipping MarTech Brand Awareness 79

AdvertiseMint

SEPTEMBER 13, 2023

Influencers share photos and videos about fashion, travel, comedy. Each influencer focuses on a specific topic, like fashion, food, comedy, or dance. 42% of marketers believe influencer marketing delivers the best ROI, and 89.2% For example, a clothing brand finds fashion influencers. This is called their niche.

Media 52

Media Fashion Audience Food 52

Martech

DECEMBER 28, 2021

To improve accuracy in messaging, as well as ROI, brands will have to simplify data sources and their e-commerce stack, according to Tracey Ryan O’Connor, Group Vice President at personalization technology company Qubit, which was recently acquired by AI-powered experience platform Coveo. Simplified stack.

Retail 138

Retail eCommerce ROI Machine Learning 138

Digiday

JANUARY 4, 2023

Rob Jewell, chief growth officer at Power Digital expanded on the point: “We anticipate a similar growth trajectory in 2023 as advertisers will continue to see ROI improve on the platform, especially in visual-first industries: beauty and fashion have seen 6x higher sales conversions on TikTok compared to Meta.”.

Machine Learning 72

Machine Learning ROI Fashion Agency 72

Paleo AdTech

OCTOBER 26, 2021

In “typical Brian” fashion – recalls Michael in this lively interview – O’Kelley told them they were snorkeling a suboptimal reef and should build a bidder. Presumably little of the original code remains, but the ROI on the original Invite investment is staggering.

Media 40

Media Non-Profit Ad Tech Ad Server 40

AdvertiseMint

SEPTEMBER 10, 2023

Apparel and fashion: Clothing, shoes, accessories, and jewelry. Return on Investment (ROI): Calculate the potential ROI for each product. However, it is essential to consider market demand, competition, profitability, and Amazon’s policies when deciding what to sell. Bulky or fragile items may require more handling.

Shipping 52

Shipping Manufacturing Retail ROI 52

Single Grain

MAY 16, 2023

In the fashion industry, Facebook clothing ads have become essential for fashion brands looking to produce more sales and establish their brand identity. Work With Us 11 Reasons Why Facebook Clothing Ads Are a Must-Have for Fashion Brands Social media platforms are deeply interwoven into consumers’ lives.

Fashion 52

Fashion Retargeting A/B Testing Audience 52

Karola Karlson

JANUARY 16, 2021

You will pay more in highly competitive industries, e.g. fashion and travel as more brands are competing for your audience’s attention. One of the most burning questions of marketers interested in Instagram ads is the potential ROI – how much does a click or conversion cost on Instagram? Instagram Ads Have a High ROI.

CPC 52

CPC ROI CPM Conversion 52

PrograMetrix

DECEMBER 1, 2021

Often, getting around the ban on certain keywords, product types, creative messaging, and website content can limit the ROI for ad campaigns. Thousands of premium sites now allow cannabis and CBD brands to advertise in a fully-compliant fashion. While these strategies often work, they are no guarantee.

Advertising 52

Advertising Fashion Audience Finance 52

Digiday

MARCH 1, 2023

It’s very exciting for us to take this next step with Nick with his experience with brands, how to speak to brands, how to deliver ROI and value from brands to make their experience and interaction with gaming more authentic and more valuable,” said Eric Bernofsky, chief corporate officer at Enthusiast.

Agency 65

Agency Marketing Ad Tech Entertainment 65

MNTN

AUGUST 23, 2023

In the past, there was simply no way of tracking the results—particularly, that ad’s return on ad spend (ROAS)—when you advertised the old-fashioned way. Data may be collected in first-, second-, or third-party fashion.

Fashion 52

Fashion Audience Brand Awareness Advertising 52

Digiday

JULY 25, 2022

Until there is true innovation and inclusion in these spaces, I do not see how it’s actually going to create any sort of positive impact or ROI,” Wang said. Decentraland, for example, allows users to vote to expand their world and create new plots. Gamifying virtual spaces. As a collective, events drive audience,” he said.

Real Estate 98

Real Estate Non-Profit Finance Fashion 98

Martech

DECEMBER 20, 2022

Improve marketing ROI Effective customer segmentation also helps in allocating internal human and capital resources. For example, in customer segmentation for fashion, the audience can be divided depending on their size, favorite store, product, and even their concern for recycled clothes.

Marketing 93

Marketing Communications Machine Learning Fashion 93

Digiday

AUGUST 29, 2022

They’re going to drive much higher ROI for businesses on a budget. Consumers believe that the brand categories with the greatest credibility around cost of living in their advertising are supermarkets (43%) , food and drink (38%) and finance (31%) , with gaming, (14%) , fashion and beauty (both 18%) thought to be least credible.

Marketing 66

Marketing Finance Fashion SEO 66

PrograMetrix

JUNE 9, 2021

From a marketing perspective, CBD brands that clearly articulate the health and wellness benefits of their products to potential customers drive higher ROI. Creating and targeting high-quality digital video ads to CBD consumers across thousands of premium websites helps CBD marketers reach and engage their audience in a compelling fashion.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Lemonads

DECEMBER 7, 2020

As long as you choose an industry you’re familiar with or take the time to learn about the vertical, you’ll increase your chances of getting the highest ROI. Fashion, retail, and other types of eCommerce businesses will likely experience a solid boost in performance, which translates to better offers and higher payouts for affiliates.

Affiliates 52

Affiliates Finance Food eCommerce 52

Lemonads

DECEMBER 23, 2020

RTX focuses on mainstream traffic and the verticals that tend to produce the best results include app installs, gaming, entertainment, dating, fashion, automotive, Nutra, healthcare, sports, leisure, travel, and retail, just to name a few.

Affiliates 52

Affiliates Ad network CPC CPM 52

PrograMetrix

JULY 21, 2021

Data can help you maximize the ROI on every dollar you spend online. What's exciting for marketers today, though, is the sheer amount of intent data that's available online and the turnkey fashion with which marketers can apply intent data to improve advertising performance.

Advertising 52

Advertising Retargeting Fashion Marketing 52

Basis

OCTOBER 9, 2023

From there, you can glean what’s working and what’s not, and then either quickly optimize (or remove) ads that aren’t meeting your ROI goals. Direct Mail It may be old-fashioned, but direct mail certainly still has its place in an omnichannel direct response strategy.

Marketing 67

Marketing Rich Media Audience Education 67

Martech Series

FEBRUARY 16, 2023

And as marketers try to tighten their process, what can they do to re-evaluate the usage of their martech to drive ROI? Software can improve effectiveness, efficiency, and ROI, but only if you know when and how to use them properly. Influencer marketing is proving that kind of ROI and value. That’s part of mastering your craft.

MarTech 92

MarTech Marketing ROI Fashion 92

Single Grain

JUNE 6, 2023

This advertising solution has become especially popular among fashion companies and clothing brands, allowing them to create ads to boost their sales. In this post, we’ll show you how to create high-converting Snapchat clothing ads, with examples from fashion brands who are slaying the advertising game. million), with the U.S.

Fashion 52

Fashion Audience Advertising Impressions 52

Lemonads

JULY 5, 2020

It’s an ROI-oriented strategy that is rather safe for the Advertisers and motivating for the publisher. Topics such as fashion, beauty, travel , parenthood… are especially well covered. The key concept of CPA marketing is a partnership between Advertisers who wish to promote products or a brand and a publisher who has an audience.

Affiliates 52

Affiliates Marketing Banner CPA 52

VideoWeek

OCTOBER 13, 2023

The Tribes are: Fitness Enthusiasts, Adrenaline Junkies, Lifelong Learners, Foodies, Experience Travelers, Beauty Gurus, New Movers, Everyday Investors, Luxurious Lifestyle Seekers, Green Drivers, Fashion Trend Chasers, and Tech Geeks. The results found that TV represented 41 percent of incremental sales generated by the campaigns.

Retail 97

Retail Media Agency Ad Tech 97

Basis

JUNE 6, 2022

From there, you can glean what’s working and what’s not, and then either quickly optimize (or remove) ads that aren’t meeting your ROI goals. It may be old-fashioned, but direct mail certainly still has its place in an omnichannel direct response strategy. It Provides a Sustainable First-Party Data Collection Strategy. Direct Mail.

Marketing 61

Marketing Rich Media Audience Education 61

Lemonads

JUNE 28, 2020

Better yet, they typically have higher click-rates than traditional ads since they are more subtle to consumers, so native ads usually have a much better ROI than their traditional counterparts. It’s a collaboration between an influencer and a brand around a product or product line.

Native Advertising 52

Native Advertising Advertising Banner Fashion 52

Single Grain

MAY 17, 2023

A luxury fashion brand may not only showcase their latest collection, but also highlight the craftsmanship, quality and exclusivity of their products. For example, luxury fashion brands have used VR to create virtual catwalk shows, allowing consumers to experience the brand in a unique way.

Fashion 52

Fashion Brand Awareness ROI Audience 52

Martech

OCTOBER 12, 2021

On the marketers’ side, building that trust with customers can also grow value and ROI. You give me a transparent approach and I give you more data, you personalize it for me… and in turn it’s going to affect your ROI in a better fashion.”. Privacy as a competitive advantage. It’s a mutual relationship,” she added.

Marketing 117

Marketing GDPR CPA ROI 117

AdvertiseMint

JANUARY 13, 2022

They can help inspire new topics to cover, keywords or hashtags to use, or even new product lines if your brand deals with seasonal or fashion items. Consider your budget and goals to determine whether digital experts are your best bet for achieving maximum ROI and experiencing the benefits of social media for businesses.

Media 59

Media Marketing Audience Brand Awareness 59