MNTN

DECEMBER 19, 2022

Consider the following specialized audience segments to target in your next Connected TV (CTV) advertising campaign—all available via MNTN’s partnership with Oracle Data Cloud: Approach: Fashion Lovers. Audience provider: OnAudience. Audience provider: Sharethis. Segment name: Function Over Fashion.

Audience 52

Audience Fashion Retail eCommerce 52

Digiday

JANUARY 29, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify Adam Baidawi stepped into the role of British GQ’s head of editorial content in November 2021 at a time when the legacy men’s fashion and lifestyle title was facing a crucial pivot point in its identity.

Fashion 75

Fashion Audience Media Marketing 75

Adweek

NOVEMBER 22, 2022

Whether it's music, fashion or entertainment, Combs knows exactly what's going on by staying in tune with his audience and being right at the pulse of culture. From music to commerce, Sean "Diddy" Combs has been influencing culture for decades.

Fashion 243

Fashion Entertainment Audience Agency 243

MNTN

SEPTEMBER 1, 2022

Let’s take a look at some of the audience segments you can apply to your CTV advertising campaigns this season. Audience Name: Influencer Marketing. Audience Provider: HG Data. Audience Name: Fall Fashionistas. Audience Provider: Oracle. Audience Name: Multi Channel Marketing. Audience Provider: HG Data.

Audience 52

Audience eCommerce Fashion Media 52

Ad Rants

MARCH 25, 2024

SEO services focus on identifying and integrating relevant keywords that resonate with the city's diverse audience. This hyper-targeted approach ensures that your business is not lost in the vastness of the online cityscape but stands out in the areas that matter most to your target audience.

SEO 208

SEO Fashion Audience Finance 208

Digiday

OCTOBER 18, 2022

For instance, AR lenses are growing in popularity, especially among fashion and beauty brands. These social media features are helping brands attract, engage and entertain Gen Z audiences, especially within popular fashion and beauty channels. “They can also try on clothing before making the purchase.

Audience 66

Audience Media Fashion Entertainment 66

Martech

JANUARY 29, 2024

Dig deeper: Artificial intelligence + human intelligence = success Avoid using LLMs to generalize a target audience or demographic This over-generalization, or reduction of a group to a stereotype, is not new. For example, I asked ChatGPT, “What does Gen Z think about avoiding buying fast fashion (i.e.,

Fashion 114

Fashion MarTech Audience Marketing 114

Digiday

MARCH 7, 2023

So marketers have had to diversify their spend — and content — to reach different audiences with different needs. At the same time, those audiences have only become more siloed across social media channels. “But now they have to be balancing reach with engagement.” Liz Cole, executive director, U.S.

Audience 69

Audience Media Marketing Agency 69

Ad Rants

NOVEMBER 6, 2023

Target Audience While it's important to have your billboard visible to as many people as possible, you also need to ensure that the right people see it. Think about your target audience and where they're likely to be. Your billboard should reflect your brand's personality and appeal to the right audience.

Electronics 202

Electronics Audience Brand Awareness Fashion 202

MNTN

APRIL 16, 2024

As CTV ad spend continues to grow , marketing teams need to make the most of this opportunity and reach their audiences effectively. Fashion case study: read about Tuckernuck’s experience with MNTN. But have you ever wondered which verticals perform best on CTV? We did, and now we’re ready to share the results!

Fashion 52

Fashion Education Impressions Audience 52

Martech Series

JANUARY 18, 2023

Brands that mint their collectibles earn a royalty fee for every sale of their NFT and reach a wider audience. ranging from high fashion to skateboards. The fashion maison paired up with UNXD to mint NFTs for a bespoke nine-piece collection, reportedly designed by Domenico Dolce and Stefano Gabbana themselves. million) .

Fashion 111

Fashion Audience MarTech Marketing 111

Digiday

FEBRUARY 12, 2024

New York Magazine’s women’s fashion and lifestyle publication the Cut is expanding this year, adding four full-time editorial staff, verticals and inventory as it chases new and existing advertiser dollars. Schiller said the company is investing some of that revenue back into the Cut to grow its audience this year.

Media 97

Media Fashion Retail Audience 97

Ad Rants

DECEMBER 13, 2023

The safety shoe industry is no exception, as more businesses navigate the online marketplace to reach a broader audience. Blog posts detailing safety shoe trends, workplace safety tips, and product reviews add value for the audience and contribute to improved search engine rankings.

SEO 236

SEO Retail Audience Fashion 236

Martech

SEPTEMBER 24, 2022

Here are the topics, in descending order: Music, 68% Travel/ tourism, 58% Shopping/virtual stores, 53% Live events, 53% Gaming, 52% Training/learning, 52% Social/virtual get-togethers, 51% Food, 42% Health, 41% Tech, 35% Fashion, 29% Beauty, 27% Beverages, 20% Something else, 3%.

Fashion 122

Fashion Food MarTech Audience 122

AdvertiseMint

JANUARY 1, 2024

Instagram remains the go-to platform for glamour, fashion, and sheer visual allure. Who is the Sexiest Fashion Model on Instagram? From runway queens to influencers with a flair for fashion, the most famous Instagram models have transformed their profiles into visual spectacles. This makes models one of its biggest attractions.

Fashion 52

Fashion Affiliates Audience Agency 52

InMobi

MAY 21, 2020

During the present pandemic, the old ways of identifying target audiences for your marketing efforts may no longer cut it. All good marketing strategies need to be underpinned by quality data and insights, but how can you understand your target audience segments when many key behaviors and habits have shifted?

Audience 52

Audience Fashion Marketing Media 52

The Ad Tech Blog

APRIL 1, 2024

The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience. Choose the Right Ad Formats : Select ad formats that resonate with your audience and align with your campaign goals.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Martech

MARCH 14, 2023

At first glance, it looked like a Snapchat lens, where you can overlay virtual clothing, jewelry, hats and other fashion accessories over your image via your mobile phone’s camera. After an investment of several hours and dollars, I’m still unable to wear my digital fashion in a Zoom meeting. So, what gives?

Marketing 144

Marketing Fashion Audience MarTech 144

AdvertiseMint

AUGUST 24, 2023

It has also transformed how top brands interact with their audience. If you’re interested in how businesses are connecting with their audience via TikTok, you’re in the right place. TikTok’s demographics and audience behavior. Encourage your audience to participate in creating content related to your brand.

Marketing 98

Marketing Fashion Entertainment Food 98

Rob Campbell

FEBRUARY 4, 2024

Admittedly, part of this has been helped by having a client who is the Godfather of Street Culture Fashion and who keeps sending me clothes from the brands he’s started/bought/owns … but maybe, for the first time in at least 3 decades, I not only can explore and experiment with fashion, I want to. My friends. My colleagues.

Fashion 64

Fashion Audience Advertising Communications 64

Martech Series

DECEMBER 29, 2022

For brands, marketing in this universe is the opportunity to reach a bigger audience and set a digital footprint to get potential revenue growth. Industries are making strides in Metaverse whether its retail, fashion, alcohol, food, media, music, entertainment, etc. 20 NFT wearables were made public by the fashion label.

Fashion 129

Fashion Pop-Up Food AutoMobile 129

More About Advertising

JUNE 26, 2022

British fashion retailer Jigsaw has appointed Croud as its digital marketing agency. Croud kicks off in July to widen Jigsaw’s audience on platforms including Pinterest and TikTok. Jigsaw digital director Raine Peake says: “We were impressed with Croud’s experience in the retail fashion and luxury.

Fashion 59

Fashion Marketing Retail Impressions 59

Digiday

OCTOBER 11, 2022

Rather than the typical audience segmentations on Gen Z, Gurevich told Digiday this guide was meant to provide ongoing research that would be updated as these groups evolve. Gaming: Horizon Media estimates this sector has a potential audience size of 14.3 million audience – cursed cosplayers, beauty ASMR-tists and cover boys.

Pop-Up 98

Pop-Up Fashion Marketing Entertainment 98

Martech Series

NOVEMBER 13, 2022

Build audio camps around sports, music, fashion, relationships, whatever you like. Fanbase believes that users deserve the right to make money from their social content, they have the opportunity to create enormous consistent monthly revenue via their audience and increase authentic user engagement among their most interested followers.

Media 95

Media Fashion Conversion MarTech 95

AdvertiseMint

SEPTEMBER 15, 2023

These digital trendsetters have mastered the art of captivating audiences with their stunning visuals, relatable stories, and authentic charm. Fashion and Lifestyle Instagram influencers have a strong hold on the fashion and lifestyle industries. Gigi’s Instagram account is a haven for fashion enthusiasts.

Fashion 52

Fashion Food Entertainment Audience 52

Digital Turbine

OCTOBER 12, 2022

SHEIN has found success by tapping into “fast fashion” — a trend that replicates catwalk and high-fashion styles at low costs… in other words, perfect for the fashionable cost-conscious. But they aren’t the only ones using creative promotions to drive interest with cost-conscious consumers.

Fashion 98

Fashion Retail Audience 98

Martech

DECEMBER 3, 2021

Context Control helps advertisers to circumvent inappropriate environments for digital advertising as well as to reach audiences consuming specific types of content. Advertisers can now select from more than 300 contextual segments, whether to protect brand reputation or target relevant audiences.

Cookies 109

Cookies Fashion Audience MarTech 109

AdvertiseMint

JANUARY 21, 2024

Instagram hashtags open doors to wider audiences and greater engagement. This makes your content discoverable to a broader audience interested in similar subjects. For fashion enthusiasts and style influencers, #OOTD is a must-use hashtag. Choose tags that reflect the essence of your post and resonate with your target audience.

Fashion 52

Fashion Audience Conversion Agency 52

Digiday

JANUARY 11, 2024

From the rise of smartphones to social media proliferation, cloud migration, and a global pandemic that reshaped the way we live and work, Digiday has guided our audiences through the digital transformation of the past 15 years,” said Friese. The company is currently on track for its strongest year yet.

Media 81

Media Fashion Retail Audience 81

Martech

OCTOBER 30, 2023

Answer: To effectively market yourself on TikTok, it’s important to understand the platform’s unique culture and audience. Find your niche: Identify your target audience and create content that resonates with them. Find your niche: Identify your target audience and create content that resonates with them.

Entertainment 111

Entertainment Audience Fashion MarTech 111

AdvertiseMint

DECEMBER 16, 2023

An influencer is an individual who can affect the opinions, attitudes, and purchasing decisions of a specific audience. These individuals influence their audience typically through their presence and activities on social media platforms. Consistency is key to building and maintaining your audience. Engage with your audience.

Fashion 52

Fashion Audience Media Conversion 52

AdvertiseMint

JANUARY 20, 2024

With millions of active customers and a streamlined logistics network, Amazon FBA provides a platform for Amazon sellers to reach a global audience. Fashion and apparel. Fashion is a dynamic and ever-evolving industry that captures the attention of trend-conscious consumers. Do you know the best products to sell on Amazon FBA?

Electronics 52

Electronics Fashion Shipping Education 52

Ad Rants

JUNE 29, 2022

The reason is that most startups fail at marketing themselves in the best possible fashion. You need to place that great idea in front of the right target audiences, engage with them, convince them of your proposition and close the final sale! It is true that without a great product, you are not going to take it too far.

Media 195

Media Fashion Education Audience 195

Digital Turbine

FEBRUARY 26, 2024

Your target audience is undoubtedly within the gaming sphere, and Digital Turbine is poised to unveil precisely where. Where do fashion and fitness enthusiasts converge in the gaming realm? What does this mean for advertisers? This week marks the launch of our BRAG Index IV – The B.I.G. Brands In Game) Opportunity.

Fashion 52

Fashion Food Audience Advertising 52

Monetize More

APRIL 23, 2023

As an example, having a fashion site and showing ads from top finance companies or bathroom cleaner products might not be the right fit for your audience or would it? There might be an intersect between fashion readers and the need for financial products. How do you know? Follow these tips to increase viewability.

Viewability 98

Viewability Ad Exchange Fashion Ad network 98

VideoWeek

MARCH 26, 2024

And while brands are increasingly marketing green products to the eco-minded consumer, research by Media Bounty, an independent media agency, has suggested that these campaigns need to reach a wider audience if they are to have meaningful impact on carbon reduction. So in true Channel 4 fashion, we do things differently.

Advertising 111

Advertising Entertainment Fashion Non-Profit 111

Digital Turbine

MARCH 6, 2023

Get a Second Opinion Our insights show that low-cost fashion apps, like SHEIN and Temu, are losing brand trust. Influencers can help bring about some buzz from sources their target audience trusts. Rewarded video can give these apps a captive audience to creatively tell stories that would alter consumer perceptions.

Fashion 52

Fashion ROI Audience Media 52