Martech Series

DECEMBER 26, 2022

Generating brand awareness (54%). The research, conducted by Vanson Bourne, questioned over 100 UK-based senior marketers from B2B companies on their objectives for investing in PR: The top answers given were: Generating trust, validation, and credibility (60%). Nurturing sales conversations (54%). Lead generation (50%).

Public Relations 97

Public Relations Communications Brand Awareness Fashion 97

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Facebook offers an excellent platform to connect with your target audience, regardless of its demographic. Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

Martech Series

OCTOBER 6, 2022

The study used Lumen’s cutting-edge eye-tracking technology to monitor player attention levels within in-game ad campaigns across multiple ad categories, including automotive, education, energy, entertainment, fashion, CPG, QSR, retail, and tech. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Viewability 87

Viewability Audience Entertainment GDPR 87

Digiday

MAY 2, 2023

And it tapped that part of its strategy to better connect with younger audiences during the NFL Draft. The move was part of the NFL’s push to raise awareness of the Draft and its content creators among younger viewers. “Every generation loves sports, that’s the reason why football has been going for so long.”

Real Estate 68

Real Estate Fashion Audience Banner 68

AdvertiseMint

SEPTEMBER 13, 2023

Influencers share photos and videos about fashion, travel, comedy. They have built a big audience of fans who follow them. Each influencer focuses on a specific topic, like fashion, food, comedy, or dance. Brands want to work with influencers because of their power to impact what followers buy. This is called their niche.

Media 52

Media Fashion Audience Food 52

Martech

DECEMBER 13, 2023

You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. Brands get $5.78 They’ll be able to refine their output to even more closely align with your goals and become more effective at reaching your audience. Start by clearly defining: Who your target audience is.

Communications 79

Communications Shipping MarTech Brand Awareness 79

Ad Wisey

APRIL 29, 2022

Meanwhile, the overall perception is shaped by multiple elements, from the company’s name and logo to its owner or the philanthropic projects supported by the brand. At the same time, it’s a mistake to believe that only well-known brands should be concerned with their reputation. Maintain brand consistency.

eCommerce 80

eCommerce Media Fashion Communications 80

AdvertiseMint

NOVEMBER 15, 2023

TikTok Pulse is an innovative feature that places brand ads right in the thick of the action—next to the top 4% of trending topics across 12 content categories , from gaming and fashion to beauty and cooking. It ensures that brand ads are part of the trending content narrative that users are already hooked on.

Entertainment 52

Entertainment Audience Brand Awareness Fashion 52

Lemonads

JUNE 16, 2020

Lead generation is the whole process to attract more consumers to a business: finding potential buyers and increasing brand awareness. The first step is to increase awareness around your brand, especially among people who could potentially be interested in your brand. What does lead generation mean?

CPL 52

CPL Brand Awareness Affiliates Banner 52

MNTN

AUGUST 23, 2023

But how do you sort the good data from the bad—and accurately measure how your campaign is actually performing with your key audiences? In the past, there was simply no way of tracking the results—particularly, that ad’s return on ad spend (ROAS)—when you advertised the old-fashioned way. What Is OTT Attribution?

Fashion 52

Fashion Audience Brand Awareness Advertising 52

Digiday

NOVEMBER 15, 2022

The company, which creates plant-based meat with proprietary 3D printing technology, leveraged visual and written content to generate brand awareness and collect leads ahead of its launch in Europe. Altogether, the judges’ nominations in 2022 demonstrated that companies are experimenting with new ways to attract audiences.

Advertising 69

Advertising Marketing Fashion Entertainment 69

Single Grain

MAY 25, 2023

Creative fashion ads are a must if you want to stand out from other clothing brands online. By it’s very nature, the fashion industry makes it easy to take your advertising to the next level. Creative clothing ads will help your fashion brand stand out and attract more customers.

Fashion 52

Fashion Entertainment Media Advertising 52

Ad Ops Hero

MAY 7, 2023

For example, you can use ChatGPT to generate ideas for social media posts that will grab your audience's attention and get them engaged. Similarly, you can use ChatGPT to come up with email marketing campaign ideas that will help you reach your audience and drive conversions. Create a list of potential topics for a company newsletter.

A/B Testing 79

A/B Testing Finance Audience Education 79

Digiday

JUNE 27, 2022

Hoka’s campaign marks a catalytic growth point for a brand that, up until now, has largely bet on wholesale distribution and partnerships to break into the highly competitive athletic footwear space. For other retailers, it’s a case study of how an experimental campaign can woo new audiences.

Pop-Up 66

Pop-Up Retail Brand Awareness Fashion 66

Lemonads

JULY 5, 2020

If you have online content and an audience, you can decide to monetize it or work with an affiliate marketer who will be in charge of your affiliate program. The Publisher or Advertiser is an online content (a blog, a marketplace, a social media page, a website, emailer…), and an audience. How do I become an affiliate marketer?

Affiliates 52

Affiliates Marketing Banner CPA 52

Digiday

MARCH 1, 2023

To improve brand awareness in the U.S., While some publishers are choosing to tap American leadership or establish NYC-based headquarters to make their presences known, others are investing further in the audiences they’ve convened thus far in the U.S. This represents about 32% of The Independent’s total global audience — or 67.6

Media 66

Media Pharmaceuticals Audience Agency 66

AdvertiseMint

JANUARY 13, 2022

Social media marketing is a must for most successful businesses seeking new customers and a wider audience (and a must if you want to do viral marketing , too). In the era of first-party data, these audience lists are extremely valuable for any successful marketing strategy and can help you target future campaigns more accurately.

Media 59

Media Marketing Audience Brand Awareness 59

MNTN

JULY 6, 2023

A marketing funnel maps the customer journey, guided by marketing efforts, from brand awareness to conversion. Define Your Target Audience Create an idea buyer profile. Then create distinct buyer personas and gear your strategies to reach that audience. Can you use your resources in wiser fashion to get to your goal?

Conversion 52

Conversion eCommerce Conversion Rate Click Through Rate 52

Karola Karlson

JANUARY 16, 2021

You will pay more in highly competitive industries, e.g. fashion and travel as more brands are competing for your audience’s attention. Basically, what this means is that in addition to a high ad bid, it’s also important to create Instagram ads that are relevant and interesting for your target audience.

CPC 52

CPC ROI CPM Conversion 52

PrograMetrix

JUNE 9, 2021

Additionally, leveraging CBD consumer data, an omnichannel media strategy, and a variety of compelling ad formats to engage your audience are all tactics CBD marketers can deploy to grow awareness, consideration, sales, and repeat purchases. Many people prefer to watch videos versus reading content. Native Advertising.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Single Grain

MAY 18, 2023

Here’s your guide to Instagram advertising for fashion companies, including the different ad types and tips for creating the most powerful campaign. Work With Us The Rise of Instagram Advertising Many companies are investing in Instagram marketing and advertising, with 98% of fashion brands on the platform.

Fashion 52

Fashion Retargeting Brand Awareness Audience 52

InMobi

OCTOBER 9, 2018

An ad network connects advertisers and their partners with publishers and their partners, ensuring that lots of brands can reach their target audience across lots of apps, and that apps have lots of advertisers clamoring to reach their users. An ad network is the bridge between the two sides.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Single Grain

JUNE 6, 2023

This advertising solution has become especially popular among fashion companies and clothing brands, allowing them to create ads to boost their sales. In this post, we’ll show you how to create high-converting Snapchat clothing ads, with examples from fashion brands who are slaying the advertising game.

Fashion 52

Fashion Audience Advertising Impressions 52

Single Grain

MAY 17, 2023

For instance: A luxury car brand may not only advertise the features and specifications of their latest model, but also focus on the experience of driving it and the status it brings to the owner. Today, luxury brands use a variety of mediums and platforms to reach their target audience.

Fashion 52

Fashion Brand Awareness ROI Audience 52

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. MNTN Performance TV partners with the leading data providers, the Oracle Data Cloud and LiveRamp, giving advertisers access to over 85,000 third-party audience segments.

Advertising 98

Advertising Retargeting CPA Audience 98

InMobi

MAY 2, 2019

Finding the best target audience in advertising and marketing campaigns is crucial for all business owners and marketing leaders. After all, there’s little point in focusing on the particulars of a brand message for a product or service if you don’t know who you should be talking to. 2) Where Can You Find Your Audience?

Audience 40

Audience Advertising Brand Awareness Fashion 40

Digiday

FEBRUARY 14, 2023

MiQ and iProspect worked together on Hilton’s audience awareness campaign, which sought to reach current hotel stayers and LGBTQ+ and Black travelers by leaning into their motivations for travel. Through this ‘It Matters Where You Stay’ campaign, Hilton, MiQ and iProspect demonstrated how impactful care and comfort are on hotel stays.

Fashion 69

Fashion Ad Tech Pop-Up Ad Server 69

Single Grain

AUGUST 1, 2023

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Your brand can use lifestyle videos, such as this one from Giorgio Armani.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Basis

JULY 5, 2023

Another big one is the use of first-party data and audience modeling. But even beyond that, a first-party audience is typically going to be your highest-performing audience, and there are a lot of new tools and tech that allow marketers to better collect and extend their first-party data.

Advertising 52

Advertising Machine Learning Audience Brand Awareness 52

Single Grain

JULY 23, 2019

” Live shopping can be anything from a fashion show to celebrities reviewing their favorite product, which encourages viewers to purchase the same item in real time: This trend is experiencing explosive growth in the Chinese market with a projected value of $15.9 Similar Audiences” Available for Google Search and Shopping.

Fashion 93

Fashion Banner Audience Conversion Rate 93

Basis

AUGUST 14, 2023

Ensure you are set up to capture and activate media buys against your CRM so that when cookie deprecation hits , you’re prepared to still engage with your audience in a direct fashion. The second area is data management. The third area is project management.

MarTech 86

MarTech Pop-Up Brand Awareness Fashion 86

Single Grain

OCTOBER 12, 2023

Obviously, this boosts brand recognition and awareness. This will boost your brand awareness even further. A podcast can boost your brand awareness by 89% , but only if you make an engaging channel. If you bring on a host of impressive speakers, your audience will be much more impressive.

Impressions 98

Impressions Machine Learning Audience Brand Awareness 98

AdvertiseMint

SEPTEMBER 17, 2023

TikTok’s fast-growing user base and unique creative opportunities have made it a hotbed for businesses looking to connect with a younger and highly engaged audience. Hashtag challenge TikTok ads are excellent for boosting user engagement, increasing brand visibility, and encouraging user-generated content. Branded effects.

Fashion 52

Fashion Video Ads Food Education 52

Digiday

JANUARY 16, 2023

Publishers and marketers mainly use NFTs with the goal of generating brand awareness (81% of respondents). The most common goal for using cryptocurrency is for transactions (58% of respondents chose this), with new revenue streams, brand awareness and customer acquisition also top of mind, similar to NFTs.

Marketing 65

Marketing Brand Awareness Retail Fashion 65

Brid.tv

FEBRUARY 16, 2023

By utilizing quality video content, publishers can increase their audience reach and improve user dwell time on their website/app. With a larger audience pool and longer dwell time on videos, publishers receive more ad opportunities. In turn, they can rapidly accelerate their revenue.

Video Ads 52

Video Ads Entertainment Audience Brand Awareness 52

Single Grain

JUNE 13, 2023

While consumers may prefer an ad-free experience, remember that: Providing the option to choose between ads and an ad-free subscription allows for better monetization and caters to a wider audience. By combining creativity, storytelling and a deep understanding of their target audience, Disney has carved a niche for itself.

Marketing 52

Marketing Pop-Up Affiliates Native Advertising 52

Single Grain

JUNE 5, 2023

Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%. Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%. billion internet users. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52