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Why Hoka is experimenting with connected TV in its first global campaign

Digiday

Hoka’s campaign marks a catalytic growth point for a brand that, up until now, has largely bet on wholesale distribution and partnerships to break into the highly competitive athletic footwear space. For other retailers, it’s a case study of how an experimental campaign can woo new audiences. Overall, website visits are up 68%.

Pop-Up 59
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13 Benefits of Native Advertising to Amp Your Campaign

Single Grain

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Your brand can use lifestyle videos, such as this one from Giorgio Armani.

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How to Build the Right MarTech and AdTech Stack for Your Business

Basis

It may seem counterintuitive at first, but once you start to think about it, it makes perfect sense: Marketing and advertising technologies are designed to improve efficiency, save time, and free up staff for more complex work. If you want to accomplish more with less budget, investing in martech and adtech can help you accomplish just that.

MarTech 86
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Barkley, MiQ & iProspect, PinkNews, Chewy and NBC News Custom Productions are among this year’s Digiday Video and TV Awards shortlist nominees

Digiday

MiQ and iProspect worked together on Hilton’s audience awareness campaign, which sought to reach current hotel stayers and LGBTQ+ and Black travelers by leaning into their motivations for travel. Users exposed to MiQ’s media ended up booking 37 days in advance — 19% higher than organic traffic to the site.

Fashion 69
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What These Disney Marketing Strategies Can Teach Marketers

Single Grain

In this blog post, we will “show you the world” of Disney Plus’s latest monetization tactics and explore the techniques, campaigns and innovations they’ve installed to stay up to pace with modern tactics and strategy in a highly competitive streaming space. Let’s explore the key elements that makeup Disney’s marketing strategy.

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From Unboxings to Listicles: 21 Video Content Types That Convert

Single Grain

Obviously, this boosts brand recognition and awareness. This will boost your brand awareness even further. A podcast can boost your brand awareness by 89% , but only if you make an engaging channel. If you bring on a host of impressive speakers, your audience will be much more impressive.

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Statista ) The American pay-per-performance value makes up 24.4% Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%. Forbes ) Mobile commerce will make up 6% of this figure. Finances Online ) Ads can increase brand awareness by 80%.