Why Hoka is experimenting with connected TV in its first global campaign
Digiday
JUNE 27, 2022
Hoka’s campaign marks a catalytic growth point for a brand that, up until now, has largely bet on wholesale distribution and partnerships to break into the highly competitive athletic footwear space. For other retailers, it’s a case study of how an experimental campaign can woo new audiences. Overall, website visits are up 68%.
Let's personalize your content