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Intuit Mailchimp Debuts NYFW: The Shows Capsule Collection And Pop-up Shop in Partnership With The Black in Fashion Council

Martech Series

Intuit Mailchimp announced its NYFW: The Shows debut through a new capsule collection and pop-up shop featuring five Black In Fashion Council (BIFC) selected designers. The limited-edition capsule collection showcases five designers from the BIFC Discovery Showroom: Izayla, Kwame Adusei, Muehleder, Ndigo Studio, and Sammy B.

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Why mass marketing will not work on Gen Z – it’s all about subcultures

Digiday

Research finds mass marketing is unlikely to work for Gen Z, which tends to reject mainstream pop culture and embrace niche cultures – and these trends are moving faster than ever before. The majority (91%) of those aged 18 to 25 said there is no “mainstream” pop culture, according to the study. Gen Z subcultures. million Gen Z users.

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Metaverse and B2C Brands: 2022 Highlights

Martech Series

For brands, marketing in this universe is the opportunity to reach a bigger audience and set a digital footprint to get potential revenue growth. Industries are making strides in Metaverse whether its retail, fashion, alcohol, food, media, music, entertainment, etc. Facebook – Meta. Coca- Cola.

Fashion 129
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Where is Digital Marketing Headed?

Martech Series

How will this affect how marketers reach out to audiences and what are the new opportunities and new capabilities that marketers can take advantage of with Web 3 on the very near horizon? Suppose you are watching the Walking Dead and suddenly one of the undead from the show pops up in your living room through your phone.

Marketing 118
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Why Kim Kardashian is sold on QR codes for Skkn by Kim

Digiday

The brand’s target audience for the QR code campaign is 18-to-55-year-old women who have an interest in skincare, beauty and fashion. According to Kardashian, roughly 90% of the ad spend for the campaign is dedicated to streaming and linear TV, with the rest going toward out-of-home. .

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Eight Performance Marketing Channels You Need to Use

MNTN

In marketing, you’re looking for an edge up on the competition and a meaningful way to reach more consumers. These are distinct from old-fashioned ads, bought en masse in the hope they would generate demand. Content marketing focuses on disseminating relevant and informative content to targeted audiences.

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Why Hoka is experimenting with connected TV in its first global campaign

Digiday

Hoka’s campaign marks a catalytic growth point for a brand that, up until now, has largely bet on wholesale distribution and partnerships to break into the highly competitive athletic footwear space. For other retailers, it’s a case study of how an experimental campaign can woo new audiences. Overall, website visits are up 68%.

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