Why Kim Kardashian is sold on QR codes for Skkn by Kim
Digiday
DECEMBER 19, 2022
The brand’s target audience for the QR code campaign is 18-to-55-year-old women who have an interest in skincare, beauty and fashion. According to Kardashian, roughly 90% of the ad spend for the campaign is dedicated to streaming and linear TV, with the rest going toward out-of-home. .
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