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4 Adtech Horrors to Avoid This Halloween (and Year-Round)

Basis

In the advertising world, digital marketers often set up ambitious campaigns without using all the tools available to them. Algorithmic and machine learning optimizations, which automatically improve campaigns by finding and optimizing audiences and placements that are most likely to convert. All no-brainers, right? Moral of the story?

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33 Display Ad Examples That Are Finger Clicking Good

AdvertiseMint

So you want to create a display ad that grabs attention, drives clicks, and boosts your conversion rate? A Clear Value Proposition Spell out how your product or service solves your target audience’s needs simply and effectively. Gusto follows up with an appealing free trial call to action.

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10 Easy Product Page Design Strategies That Will Boost Your Conversions

Single Grain

3% of e-commerce website visits result in successful conversions. The culprit for such underwhelming conversion rates is usually poor design and optimization of product pages. So, one obvious benefit of the sticky CTA is that it’s less intrusive and annoying than a regular pop-up. However, only 2.5%-3%

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Tips + Tools to Create Successful International PPC Ads

Single Grain

International PPC marketing is one of the best ways to connect with global audiences. Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. This ensures that the ads are seen by the intended international audience.

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13 Benefits of Native Advertising to Amp Your Campaign

Single Grain

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. This is more effective than other ads, such as pop-ups , that are only meant to distract the user. Since they aren’t as intrusive, users are more likely to click on a native ad while ignoring a pop-up or display ad.

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From Unboxings to Listicles: 21 Video Content Types That Convert

Single Grain

A16z is a technology podcast focusing on AI and machine learning topics: They cover business and consumer tech, so their content appeals to a wide audience. If you bring on a host of impressive speakers, your audience will be much more impressive. Takeaways: If you’ve built an audience, ask your CEO to jump on an AMA.

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How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

They can also be used to tell a story about user experience with your brand, which would involve uncovering the deepest desires and needs of your target audience. In a moderated UX test , the moderator can have a live conversation with the participant to go more in-depth into their behavior and attitudes towards your service or product.