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4 Adtech Horrors to Avoid This Halloween (and Year-Round)

Basis

In the advertising world, digital marketers often set up ambitious campaigns without using all the tools available to them. The horror trope I personally find most frustrating is when the protagonists decide to split up in the process of trying to escape and/or defeat the villain. Moral of the story?

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33 Display Ad Examples That Are Finger Clicking Good

AdvertiseMint

So you want to create a display ad that grabs attention, drives clicks, and boosts your conversion rate? Gusto follows up with an appealing free trial call to action. 8 Display Ad Example: Express Clothing The hero image shows some available clothing styles, with the ad promising new fashions.

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10 Easy Product Page Design Strategies That Will Boost Your Conversions

Single Grain

3% of e-commerce website visits result in successful conversions. The culprit for such underwhelming conversion rates is usually poor design and optimization of product pages. So, one obvious benefit of the sticky CTA is that it’s less intrusive and annoying than a regular pop-up. However, only 2.5%-3%

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13 Benefits of Native Advertising to Amp Your Campaign

Single Grain

This is more effective than other ads, such as pop-ups , that are only meant to distract the user. Since they aren’t as intrusive, users are more likely to click on a native ad while ignoring a pop-up or display ad. This form of advertising has many benefits, such as improving brand trust and increasing conversion rates.

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Tips + Tools to Create Successful International PPC Ads

Single Grain

Dive Deeper: International SEO: How to Optimize Your Website to Capture a Global Audience How to Run a Successful International PPC Campaign Setting up an international PPC ad campaign requires experience and skills that go beyond domestic PPC campaigns. Uses the best international tools and software to improve conversion rates and CTRs.

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How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

An unmoderated study is cheaper to run, easier to set up and allows you to test multiple users simultaneously, but it does not allow a business to ask any follow-up questions after reviewing the initial data. A chatbot can also be programmed to follow up any help with a survey to get customer feedback. Moderated UX Testing.

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From Unboxings to Listicles: 21 Video Content Types That Convert

Single Grain

To say this channel “blew up” is an understatement: Lofi Girl has 13.4M 8) Interviews: Leveling Up Our own YouTube channel, Leveling Up , has been growing steadily over the past several years to almost 77K subscribers. Fashion magazine Elle blurred that line by hosting AMAs with major celebrities.