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Move Over, Brand Awareness: Performance is Stealing the (TV) Show

MNTN

Upfront season is here again, and with it comes the usual discourse about how advertisers can maximize brand awareness against all this new content. Across Fashion & Apparel, Home & Garden, and Travel verticals, all saw increased performance metrics within the past year. And they’re winning with performance.

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13 Benefits of Native Advertising to Amp Your Campaign

Single Grain

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Your brand can use lifestyle videos, such as this one from Giorgio Armani.

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From Unboxings to Listicles: 21 Video Content Types That Convert

Single Grain

Obviously, this boosts brand recognition and awareness. This will boost your brand awareness even further. A podcast can boost your brand awareness by 89% , but only if you make an engaging channel. To say this channel “blew up” is an understatement: Lofi Girl has 13.4M

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Tips + Tools to Create Successful International PPC Ads

Single Grain

Enhances your brand awareness and creates a buzz among the audience globally. Improves the click-through rates of your website, leading to better conversions and profitability. This filters out unnecessary terms and prevents your ads from popping up on wrong search queries.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works.

Marketing 111
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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works.

Marketing 108
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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

If you haven’t already realized it, 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. 72% of businesses say that video has improved their conversion rate.

Marketing 145