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Intuit Mailchimp Debuts NYFW: The Shows Capsule Collection And Pop-up Shop in Partnership With The Black in Fashion Council

Martech Series

Intuit Mailchimp announced its NYFW: The Shows debut through a new capsule collection and pop-up shop featuring five Black In Fashion Council (BIFC) selected designers. The limited-edition capsule collection showcases five designers from the BIFC Discovery Showroom: Izayla, Kwame Adusei, Muehleder, Ndigo Studio, and Sammy B.

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The Brand Home Is the Flagship Store’s Next Evolution

Adweek

Then the pop-up merged brand and retail to provide entertaining, blink-and-you'll-miss-it occasions to wow customers. Brand experiences go through hype cycles like any other marketing strategy. Now, we have.

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The Future of Influencer Marketing Episode 1: The Influencer Platform Report

Digiday

What’s more, it feels like there’s a new social platform popping up every day — and they’re all vying for influencers’ time and content. We asked beauty and fashion influencers, including Sydney Morgan, Christen Dominique and Sarah Lugor, where they’re spending most of their time. Continue reading this article on digiday.com.

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Metaverse and B2C Brands: 2022 Highlights

Martech Series

Industries are making strides in Metaverse whether its retail, fashion, alcohol, food, media, music, entertainment, etc. The game’s outfit collection allows you to create your avatar and dress it up in NIKE apparel, which you can then share for other players to see in the showroom. Facebook – Meta. Coca- Cola.

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Why mass marketing will not work on Gen Z – it’s all about subcultures

Digiday

Research finds mass marketing is unlikely to work for Gen Z, which tends to reject mainstream pop culture and embrace niche cultures – and these trends are moving faster than ever before. The majority (91%) of those aged 18 to 25 said there is no “mainstream” pop culture, according to the study. million Gen Z users.

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Acura shows us how to use the metaverse and NFTs to sell cars, raise awareness

Martech

A fashionable place for VR. The debut of the Acura Showroom on Decentraland is timed with a metaverse Fashion Week on Decentraland in the hub’s Fashion District. This means there is more foot traffic in these parts by fashion-minded avatars. Who’s showing up to the showroom? VR experience and NFT integration.

Fashion 98
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Where is Digital Marketing Headed?

Martech Series

Suppose you are watching the Walking Dead and suddenly one of the undead from the show pops up in your living room through your phone. Then, as a menu pops up, they can select which character they prefer to walk around the living room. More companies are making their products sleeker and more fashionable.

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