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3D Advertising – Top Trends and Benefits

Martech Series

Dramatically higher conversion rate: 3D advertisements can increase your website traffic and improve conversion rate. Global fashion and accessories brand Rebecca Minkoff is successfully using 3D images in advertisements since 2019. Improved Purchase Intent: 3D ads help brands increase consumer purchase intent.

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How agencies are testing live shopping and seeing potential in accelerating conversions

Digiday

Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. The most popular product in live commerce is apparel and fashion, accounting for 35.6% The fashion brand then extended the livestream to Europe and North America. Some markets are really taking off.

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Optimizely DXP Drives $9.84 Million NPV and $2.2 Million in Savings, According to Total Economic Impact Study from Independent Research Firm

Martech Series

Among key results identified in the study: Forrester Consulting found customers improved site stability, personalization and organization of content, and experimentation, which resulted in doubled conversion rates and improved average order size.

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Amazon Associate Program Explained!

AdvertiseMint

Low conversion rate. However, low conversion rates mean fewer customers purchase through your affiliate links. These products include electronics, fashion, books, household items, and more. The goal of being an Amazon associate is to gain commissions through successful referrals.

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What Is a Conversion Funnel? Ecommerce Funnel Explained

MNTN

Conversion Funnel Marketing Strategy How do you build an effective marketing strategy for your conversion funnel? Conversion rates are statistically low, with a median conversion rate of 2.5%. Analyze Your Existing Sales Funnel What’s your conversion rate?

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How brands are leveraging digital OOH’s storytelling capabilities

Digiday

Traditional OOH channels are limited in their storytelling capabilities, but because screens have become interactive, they enable advertisers to tell their full stories and, more importantly, measure the impact in a granular fashion. Successful marketing requires brands to connect with consumers through a story, from beginning to end.

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4 Adtech Horrors to Avoid This Halloween (and Year-Round)

Basis

It’s a strategy that delivers strong results for awareness, site traffic, and conversion rates alike—but when done thoughtlessly, it can haunt consumers rather than reach them in the right moments. At the end of the chase scene, she’s so close to safety…but her decision to hesitate for just a second seals her fate.