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MNTN
NOVEMBER 22, 2022
In marketing, you’re looking for an edge up on the competition and a meaningful way to reach more consumers. These are distinct from old-fashioned ads, bought en masse in the hope they would generate demand. As advertisers receive payment only when it works, performance marketing is also more efficient in its targeting.
MNTN
JANUARY 27, 2023
Performance marketing is a leaner and more efficient way to reach your goals, and the following types of performance marketing all aim to break through the clutter and reach your target audience: 1. The content is delivered “over the top” of old-fashioned broadcast or cable network programming.
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Single Grain
AUGUST 1, 2023
Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition.
Single Grain
JUNE 13, 2023
In this blog post, we will “show you the world” of Disney Plus’s latest monetization tactics and explore the techniques, campaigns and innovations they’ve installed to stay up to pace with modern tactics and strategy in a highly competitive streaming space. Let’s explore the key elements that makeup Disney’s marketing strategy.
Clearcode
APRIL 21, 2023
According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.
VideoWeek
OCTOBER 14, 2022
The streamer is signed up to BARB’s measurement service in the UK, as VideoWeek reported. “To help advertisers reach the right audience – and ensure our ads are more relevant for consumers – we’ll offer broad targeting capabilities by country and genre (e.g. sex, nudity or graphic violence).”
Single Grain
AUGUST 3, 2021
Although Hulu offers ad-free plans, 70% of users are on the cheaper ad-supported plan – which means this is a great opportunity for businesses to reach an enormous base of TV streaming audiences. What Is a Streaming TV Advertisement? Streaming TV ads are new for advertisers. Types of Ads That You Can Run on Hulu. 5) Binge Ads.
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