Eco-Labeling in Fashion: What Consumers Want

Hint: It's not QR codes

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When it comes to sustainable fashion, U.S. consumers are split.

Given that Americans are divided on a lot more than which brand of jeans they’re buying, that probably doesn’t come as a surprise. But determining which messages each consumer segment is looking for can help fashion brands decide exactly how—and where—to explain what they’re doing on sustainability.

Who do you think you’re talking to?

A new report from the Responsible Business Coalition at Fordham University’s Gabelli School of Business shows a demographic gap between which consumers are looking for sustainable clothing options.

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