Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In the first episode of TechMagic, tech futurist Cathy Hackl and technology lead Lee Kebler, share their insights on the latest stories in gaming, generative AI and fashion tech. Their discussion guides businesses and brands on how to discern which are fads and what is the future.
Hackl and Kebler discuss the retirement of game development engine Unity’s CEO, John Riccitiello, and the future of gaming. They talked about what brands need to look out for when launching activations in online video games like Fortnite and how to protect kids in virtual worlds.
They move on to artificial intelligence and voice print rights. Kebler explains how hosting a podcast gives AI more than enough data to recreate his voice. Hackl considers using an AI clone of her voice for her next ebook.
Finally, Hackl and Kebler go into space with Prada and Axiom Space, which are creating a space suite for NASA for use in 2025. Kebler contemplates the material merit of Prada space suites.
Join Hackl and Kebler as they discuss whether each of these stories is a fad or the future.
Stream the new episode below, listen and subscribe on Apple Podcasts, or find it on Spotify.
Key highlights:
- 5:11 – 19:17 — CEO of Unity retires and what this means for game engines: Questionable terms of service for game developers.
- 19:18 – 27:10 — Fortnite, advertising and video games: Shell released a Fortnite map. You just kind of wonder, “Why are we doing this?” User-generated content in video games needs conscious effort for regulation similar to how toys are no longer in sugary cereal boxes. Where does advertisement come into play in virtual worlds?
- 27:31 – 35:53 — Artificial intelligence and voice print rights: What happens when your image and voice are used without permission via AI? Who owns voice print rights?
- 35:54 – 41:45 — Where style and fashion meet space: Prada and Axiom Space collaborate to decorate a NASA space suite.
- 41:46 – 42:50 — What stories should we talk about next? Have your say.
